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Jingdong Mobile Terminal Can Bend Overtaking?

2014/6/9 12:51:00 25

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Less than 3 months, a href= "http://www.91se91.com/news/index_c.asp" > Jingdong < /a > has been fully distributed in the < a href= > http://www.91se91.com/news/index_c.asp > WeChat platform < /a >. Jingdong Mall (self) and Jingdong open platform (POP) rely on the "shopping" level entrance. Although the pat Network has not been packaged into the entrance temporarily, the relevant person in charge of the pat Network told the twenty-first Century economic report that it will help businesses open shop on WeChat, and then open the A and mobile terminals of the pat Network.

Can p realize the overtaking of the curve in the WeChat platform with 600 million users on the Internet?

platform competition /p >

after Tencent announced the launch of WeChat shop one week later, Sina micro-blog announced the opening of micro-blog payment at the end of June.

At the beginning of this year, Sina micro-blog and Alipay jointly launched micro-blog payment, and the open object was popularized from enterprises to individuals.

There is no doubt that its strategic goal is still electronic commerce, creating "micro-blog shop".

the current mobile business pattern is that Ali owns Taobao mobile and micro-blog stores, which mainly focus on the physical business mode, while Alipay purse pays more attention to O2O. Tencent concentrates O2O strategy and physical electricity supplier (WeChat shop) on WeChat, while Jingdong relies on WeChat platform for overall layout.

Jingdong's presentation in WeChat includes the "shopping" entrance and the micro shop project.

It is understood that at present, Jingdong's Jingdong mall group has set up a Q department, which is responsible for the micro shop project.

The responsible person said that the pat Network will cooperate with Jingdong micro shop and the three party micro shop, and will open up the PC end backstage system of micro shop and pat Network.

At present, apart from the WeChat team's trading system, the three party service providers, such as business school and pocket manager, are also building micro store businesses.

it is worth noting that the Jingdong micro store project and the Tencent's WeChat store belong to two companies, each of which is a system.

The vendors who enter the pat Network can build Jingdong micro stores on the basis of third party service providers, while WeChat stores provide unified trading system by WeChat team.

As for whether to open up the pat Network and WeChat store in the future, the responsible person said, at present, it does not consider that it needs a process to get through all the systems.

but consumers can enter the pat Network through the Jingdong micro shop. Similarly, the pat Network vendors can pass the < a href= "http://www.91se91.com/news/index_c.asp" > PC end < /a > to Jingdong micro shop diversion.

It can be said that Jingdong realized the opening of WeChat and PC shops through pat.

Jingdong and Tencent form "PC + WeChat + mobile APP" pattern, Ali joint Sina also covers PC + micro-blog + mobile Taobao.

In terms of businesses, Taobao PC terminal operating costs are increasing, traffic growth is weak; and Taobao mobile phones and Sina micro-blog electric providers are staggering and lack imagination.

Then, can Jingdong stand at WeChat's "draught"? Can we fly?

pat net says that as the only C2C platform that can undertake WeChat store traffic and jump, the pat Network has opened up Jingdong's Micro shop and patting network, helping businesses expand and marketing WeChat's e-commerce channels quickly, and achieve mutual complement between mobile terminals and PC terminals.

At the same time, from the current data released, self operated and open platform business has maintained a rapid growth on WeChat platform.

and for Jingdong's Micro store businesses, the huge volume of Tencent's traffic will also be an important support. Gold deposits will gradually open up through the wide range of tools such as QQ, mobile QQ and QQ space.

but an electricity supplier employee said that owning the flow does not mean that it will succeed. In those days, the Tencent electricity supplier guarded the huge power of the group, and finally was incorporated into Jingdong. At this stage, the electronic business platform is integrated operation.

pat net power

Before P was listed, Jingdong adjusted its organizational structure, established two sub group companies, a subsidiary company and a business unit, namely Jingdong mall group, financial group, pat net and overseas business unit.

In terms of e-commerce business, Jingdong mall group has its own Jingdong mall and open platform (B2C), and the pat Network is responsible for C2C business.

at present, the Jingdong mall and Yi Xun entrance are set up on the pat net page, but there is no pat Network Entrance in Jingdong mall.

The responsible person said, pat net is currently in the stage of investment promotion, the primary task is to improve the quality of goods and shops, and build a good business ecosystem.

Jingdong's entry into C2C is regarded as a consummation of its business layout. From the perspective of business, it can also quickly enrich the category by patting the network.

In June 3rd, the pat net officially announced its investment policy, and in the light of the problems in the previous C2C market, offered the "cost reduction, preferential subsidy", "fair flow distribution", "crack down on fake goods" and so on, and spread "hero posts" to small and medium-sized businesses.

for the rapping network, its sales force is just like that of Taobao PK eBay China.

For individual businesses, the commitment of free fee is clearly put forward, and three step registration, two day audit, no platform fee and commission deduction are implemented.

For businesses, businesses will be settled before September 1, 2014, and platform fees will be free in 2014. The new Beta version will be free of commission until July 6, 2014.

at the same time, in the flow subsidy policy, special mention will be done for the merchants to do the whole station drainage, will subsidize the merchants' external investment and ensure a balanced distribution of locations to small and medium businesses, including QQ space advertising, QQ client advertising, QQ show, and Jingdong's DSP platform "Jingdong business class" will also be applied to the advertising outside the station.

the person in charge of the above said that this policy also applies to the previous pat Network merchants.

Moreover, for business enterprises, the same charging standard will be implemented in the future with Jingdong open platform.

The investment is also different from the Tencent era of patting nets, and at the same time for individuals and businesses two categories of merchants.

from the mobile end, the role of pat Network is much more than that.

According to the twenty-first Century economic report, an interview with reporters in the twenty-first Century economic report, the vice president of the third party business and business group, the largest electricity supplier in China, said that from their customers, the businesses in the micro shops can be roughly divided into two parts. Some are large businesses with a certain scale. They mainly use micro stores as supplementary channels at the present stage, while most of them are small sellers, such as individuals or small businesses.

he also said that because of the different attributes of mobile terminals and PC terminals, sales of different categories are different.

Whether WeChat or micro-blog, consumers are mostly impulse spending, so they are more suitable for small and beautiful products on these platforms.

the main business of Jingdong mall is still focused on large appliances and high priced single price digital products, while the pat Network is "small and beautiful", which is more suitable for the current stage of micro store operation, so as to promote Jingdong's business in the mobile terminal.