Good Shopping Malls Do Well In The "Six Sense" Business.

< p > the so-called six sense is vision, hearing, touch, smell, taste and perception.

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< p > Buddhists say "no outward seeking". The efficient development of shopping malls is nothing more than the essential needs of serving people. The company CEO is a person, a shop is always a person, a salesperson is a person, a cashier is a person, so as long as people are regarded as people, starting from six senses of people's five senses, let brands, employees, commodities, columns, lines and customers' feelings establish a brand new connection, and shopping malls are good.

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< p > taking hearing as an example, shopping arcade and salesperson greeting and customer talk are three main ways for customers to listen to the shop.

Most broadcasting is nominal, and music is inexplicable.

Many customers' ears are used to plug earphones, and mobile phones connect to Wi-Fi, which is a direct consequence of broadcasting business omission.

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< p > consumption is the fans economy in the future. The personification of shopping malls is the first to bear the brunt.

If you do Party, ask a friend to come and how to play music is an interesting task. Its track, volume and order are all important. How to greet guests, create an atmosphere of communication and how to deliver guests are all art of voice and emotion.

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< p > bazaar broadcasting, we should do the DJ of this enterprise and store and city to create voice connection for customers and potential customers.

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< p > what people often call "seeing is believing" means emphasizing the importance of vision.

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< p > shopping mall has four levels of vision. The worst shopping mall environment is that Chen vision is to make customers feel awkward and good, so that customers feel right, and good to make customers feel comfortable, the best way is to let customers move.

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The shopping malls of < p > 75% stayed at two lower levels, 23% of the shopping malls were comfortable, only 2% of the shopping malls were moving.

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P once went shopping in certain outlets, and found that the image of the same brand salesperson was far worse than that of other stores.

I went to a discount store to buy goods with certain defects, or simply a special channel. I didn't want to see the image and service of shop assistants who were excessively discounted at the same time.

To some extent, the image of shop assistants represents the image of brands and shopping malls, and affects customer purchase decisions.

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< p > its essence is that in a word, it does not pay enough attention to the vision, or only attaches importance to the demand of the shopping malls and suppliers, but does not take into account the customers' feelings.

For example, Christmas, a Christmas tree, 38 and mother's day, < a href= "http://www.91se91.com/news/index_c.asp" > underwear > /a > big promotion, flower car vertical and horizontal, vulgar is a habit.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > shopping malls > /a > more and more customers need to consider the non a href= "http://www.91se91.com/news/index_c.asp" > shopping demand < /a >.

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< p > touch is cold and warm.

The air conditioning temperature of the mall, the response speed between the elevator buttons, the cleanliness of the escalator handrails, the sense of the quality of the goods, the feel of the fabric, the receipt of the bill from the clerk and the contact with the cashier, the swivel faucet in the toilet...

Customer's sense of touch is everywhere. It's the most common thing in operation. As long as we try hard to do every little thing, we don't have to do it deliberately.

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< p > the test of smell to the shopping mall is mostly focused on the opening or adjustment period, the degree of formaldehyde volatilization and the disposition of air fresheners, etc. everyday, the toilets are clean and tasteless, and some characteristic shopping malls also have a fragrant shopping mall.

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< p > the best military dog is the most sensitive one. It can find people and objects in memory when they close their eyes.

The best customers are also sensitive to smell, and they can know whether the mall is "smelling" without thinking.

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< p > smell and dismount, smell and stop, smell and taste will integrate and interact.

Taste is especially important in many restaurants.

Eileen Chang, a famous writer, once said, "the way to a man's heart is passed through the stomach", which shows the importance of human nature and customers' taste and the importance of food and beverage in the market.

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< p > there is a little story about taste and customer experience.

A luxury store in Hongkong entertains guests. Two people enter the shop, and the waiter soaked two cups of boiled water. When the guests saw a pair of diamond rings, the waiter served two cups of coffee. When the guests were paying the bill, they placed the top Longjing tea on hand.

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< p > sometimes, snobbery is not an idealism, because it knows, and therefore has a multi-level taste.

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< p > finally, perception is subconscious.

Customers feel that shopping centres are good, good or not, based on other five sleep foundations.

Customer perception is intuitive judgment, and it is also a matter of experience. Everyone's perception is very personal and subjective.

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< p > shopping malls take a deep breath, listen to customers, see the industry, do themselves, six feel in place, business is booming.

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