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In The New Century, Chongqing Dadukou Merchants Want To Be A Popular Mass Department Store.

2014/6/3 8:14:00 54

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Chongqing New Century Community Department Store

with the vigorous development of social economy and the encroachment of the electricity supplier on < a href= "http://www.91se91.com/news/index_c.asp" > market < /a >, the competition of the national department store industry is becoming more and more intense. How to identify the position and remain invincible in the fierce market competition? Since the founding of the Dadukou commercial department in the new century, we have been adhering to the concept of "honest management and true love service", taking "mass, fashion and traffic" as the business orientation, and using the marketing strategy of "quality + quantity selling" to open up a world of our own in the Dadukou business circle. 
 omni-directional shopping agglomeration < a href= > http://www.91se91.com/news/index_c.asp > consumption power < /a > /strong > /p >
 today, with the diversification of consumption mode and the fierce competition of business, a shopping mall can only attract all consumers from the "big and tall" market. It is the key to the survival and development of shopping malls to lower their bodies, keep pace with regional consumption skills and habits, and let them have more close fans. 
 the new century Dadukou merchants are sixth large comprehensive department stores opened in the main city of Chongqing in the new century. It is located in the golden section of Dadukou pedestrian street, with an area of 36 thousand square meters, with 7 business floors, mainly cosmetics, gold jewelry, men's and women's clothing, household bedding, children's play, life supermarket and household appliances. 
Since the opening of P in December 24, 2010, Dadukou merchants in the new century have been adhering to the service concept of "honest management and sincere service" in the new century, taking "mass, fashion and traffic" as the business positioning, and taking the marketing strategy of "quality + quantity selling" to maximize the needs of consumers in the Dadukou area. Using quality service and affordable goods to create a comprehensive shopping experience for Dadukou residents. 
 for the "mass", "fashion", "flow", "quality", "mass traders" positioning and marketing "five key words", the staff of Dadukou department store in the new century have their own unique insights. 
 the so-called "mass" is dominated by some well-known brands of the main consumer groups around Dadukou. Fashion is closely related to today's diversified and personalized trends, leading the regional market consumption concept with a moderately advanced commodity structure; "flow" represents strong adsorption capacity, and passenger flow promotion is an important indicator of the development status of shopping malls; "quality" means a warm and neat shopping environment, safe and stable equipment and facilities, sincere and friendly service standards, high quality and stable commodity quality; and behind the "mass traders", it embodies the choice of cost-effective products, abundant and abundant commodity supply, stimulating consumption sales methods, and novel and efficient marketing promotion. 
"P", "behind this series of key words, embodies the efforts of the Dadukou businessmen in the new century to practically serve the public consumption and promote the development of regional commerce from the perspective of local consumers." New century department store Dadukou business related responsible person said. 
 file upgrade for greater development 
 May 25th, the department stores of Dadukou in the new century officially declared "rebirth" after two months of "Nirvana". The old customers who came in here couldn't help but admire the new shopping malls: fashionable and warm decoration style, humanized convenience facilities, and more kinds of brand choices. The only thing that remains unchanged is the smiling face of high cost performance products and salesmen. 
 "this is the largest decoration adjustment since the opening of Dadukou business in the new century. We hope to match the consumption habits and needs of the people in this region with a better shopping environment and a more diversified style of brand choice." For this reason, Dadukou merchants moved their home bedroom from the original 6 floor to the 1 floor, combined with household appliances and food to form a new life hall. The floor of the women's clothing was expanded from the 2 floor to the present 3 floor, adding more than 40 famous brands, which greatly met the needs of the modern urban women of different ages, styles and qualities. Men's clothes were sold for some brands with lagging sales and a wide range of audiences. The brands of high quality and cost-effective brands were concentrated in the 5 and 6 floors. 
 in vigorously introducing new brands suitable for their own positioning, Dadukou new century merchants have also upgraded and upgraded their facilities. It not only increased the rest area of customers, but also installed mother and child bathroom in each floor, equipped with special diapers and children's seats. A series of humanized facilities greatly facilitate the shopping of children, and also meet the international standards of a modern shopping mall. People in charge of the business will also provide free wireless WIFI services to meet the needs of consumers of different ages. And use the network information technology to carry out more levels of marketing, and use online and offline interaction to enhance the viscosity between shopping malls and consumers. 
 create community oriented < a href= > http://www.91se91.com/news/index_c.asp > > department store > /a > /strong > /p >
Compared with other parts of the main city, P is a rising star and retail and business circles are booming. 
This is why P firmly grasped the consumer groups in the region and made more consumers become their loyal fans. This is the direction of service and efforts that Dadukou merchants have been adhering to in the new century. At the same time, to a greater extent, serving the people and giving benefits to the people is also an inevitable requirement for a state-owned enterprise to manifest social responsibilities. 
 apart from marketing a lot of articles about "public", "fashion", "flow", "quality" and "quantity selling", in the new century, Dadukou merchants are also committed to build themselves into a large regional department store of Dadukou regional community. 
Since the opening of P, the Dadukou merchants in the new century have organized many employees into the surrounding communities to provide convenient services for their residents. Last year, "3. 15", the "convenience service sub unit" made up of Shangdu employees carried special services such as nursing leather products, 3 seconds overlay, free hair coloring and belt punching, and went into the "cole district" of Dadukou District. It provided free services for the masses of the community and was widely praised by the masses. 
This year, P will further integrate community services and public welfare activities, organize special individuals to set up points in the District, and collect waste shirts to poor mountainous areas through paid replacement. The activities have been strongly supported by the residents' friends, and they have also improved the distance between customers and customers while fulfilling their social responsibilities. 
 the staff of Dadukou Shangdu in the new century agree that such a convenient service activity is actually a "win-win". For the masses, it has gained convenience and benefits; in the marketplace, it has gained reputation and trust. 
At the beginning of P, the Dadukou business in the new century has become one of the largest department stores in Dadukou District. The shopping environment and commodity quality of Shangdu city are outstanding in the business circle, making a due contribution to the consumption reflux of the Dadukou business circle. As a communal mass department store, Dadukou has never stopped working hard and innovating in order to provide quality products and services to the masses of consumers.