Shenzhen'S Leading Clothing Brands Begin To Join The Listing Queue

< p > domestic < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing > Enterprise > Listing Road, which has gone through the wave of textile, men's formal dress, business casual men's wear, sportswear, youth leisure wear and women's clothing.

However, a comparative analysis of the above 23 enterprises can be found that the current sprint IPO enterprises began to show some new characteristics: first, after the big industry, some leading enterprises in more subdivision industries began to seek listing; two, some strong women's clothing enterprises that were previously considered "not bad money" began to join the listing queue.

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How long can p be able to calm herself down? < /strong > < /p > < 2 billion > strong.

< p > according to the latest list, there are 4 women's clothing enterprises in 23 queuing enterprises.

According to information from all sides, Taiping bird has also launched the listing process.

In particular, it is noteworthy that Shenzhen's leading brand of women's clothing, IPO, has been the latest in the sprint of Xiamen, which is definitely a "blockbuster".

It can even be considered that this is of index significance.

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Less than P, most of the women's clothing companies that sprint IPO, such as Vigna S, lady house, and Su Lang, although they have certain characteristics, their annual revenue is in the range of 5-10 billion yuan, and the brand strength is not very strong. It is not a leading brand in the domestic women's clothing industry.

Even after being known as the "high-end women's clothing first stock", the shares of the group were less than 1 billion yuan a year, and the main business income increased by 23.39% in 2013, reaching 1 billion 379 million yuan.

Although the scale of annual revenue can not fully represent the strength and profitability of a brand, it is a primary indicator of a strong brand.

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< p > but in fact, in the industrial cluster of < a href= "http://www.91se91.com/news/index_p.asp" > Shenzhen < /a >, there are a number of "big guys" in the domestic women's clothing industry. They are recognized brands in the domestic market.

Most of these women's clothing stores are direct outlets, with high-end brand positioning and prominent design style. But they are low-key and head into the market. Their sales performance is booming, and the annual sales scale exceeds 2 billion yuan.

For example, Mass Phil's sales in 2013 exceeded 2 billion 500 million yuan; the 2012-2013 year revenue of Xin he shares was 2 billion 3 million yuan and 2 billion 96 million yuan respectively, with net profit of 455 million yuan and 363 million yuan respectively.

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< p > according to some investment institutions, these "big guys" have enough cash flow and rely on their own system to develop steadily. They are "not bad at all." their brands are the "beloved" that the major shopping malls and shopping centers are competing to introduce, and the brand owners are also "cattle people" in the industry.

Some bosses are reluctant to contact investment institutions or even contact with any capital strength, let alone listing.

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< p > but in fact, after the successful listing of the group, the market speculated on who will be the next high-end female dresses.

At that time, the industry was generally optimistic about the song.

Because as early as March 25, 2009, it began to link up with capital.

At that time, the global private equity "giant crocodile" Carlyle investment focused on investment growth enterprise Carlyle Asia Growth Fund, invest 150 million yuan to the song.

Since then, Xia Guoxin, chairman of the group, has said on many occasions that he is going to go public, but he has not seen anything.

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< p > the a target= "_blank" href= "http://www.91se91.com/" with "Zhuo Ya" brand "dress" /a "has become a strong brand in recent years, and has also introduced the capital strength on tall buildings.

In December 2011, LVMH group's privately held fund LCapitalAsia signed its strategic investment cooperation agreement and became the second largest shareholder of Hsing ho.

All two have given the market a lot of reverie.

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< p > in fact, in terms of investment institutions and capital, these brands are still short of money in the long run.

Because foreign women's clothing enterprises, such as Prada group, have made many acquisitions and acquisitions with capital strength, and experienced rapid development before they finally became large fashion groups.

At present, the brand concentration ratio of domestic high-end women's clothing market is still relatively scattered, and the strength of single brand group is still weaker than that of foreign countries.

If we do not rely on the capital market, subsequent expansion will be challenged.

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< p > the two finally began to attack IPO, and finally broke the industry's view that these leading brands are unwilling to enter the capital market.

This will undoubtedly cause the market to revert to the market once more. If one or two of them can get their wish, the competition pattern of the middle and high-end a href= "http://www.91se91.com/news/index_f.asp" > women's wear > /a > market will certainly change faster, and other competitors will be under pressure. Will this cause the shock of other women's "big guys"? How long will the calm and calm Mass Phil and movie stars continue to calm down?

Jordan and del Hui < /strong > < /p > < p > < strong >.

< p > 23 enterprises, the only company that has passed is Jordan sports.

In other words, when it comes to other brands, at this stage, it is almost a moment to celebrate.

However, Jordan sports is depressed.

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< p > you must know that Jordan had been in sports, that was November 25, 2011 years ago.

But since then, US basketball star MichaelJordan announced in February 2012 that Jordan sports had infringed on his right to name, so that Jordan sports originally planned to go public before the end of March 2012 has been postponed until now.

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Less than P, by May 9, 2012, the great bird, one of the competitors of the Jinjiang department, had succeeded.

Since then, the IPO gate has been reopened in January.

At that time, the market generally believed that after a long wait, Jordan sports and birds of honor will become the first batch of enterprises released after the IPO "gate".

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< p > but it turns out that only those who are released after a long wait are only birds of honor.

At the end of January, you were listed as the only sporting goods company in A shares.

Only left the dilemma of Jordan sports, continue to melancholy.

And whether it will eventually be listed, is still unknown.

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< p > > del Hui, if the time returned to five or six years ago, the gap between del Hui and < a href= "http://www.91se91.com/news/index_f.asp" > XTEP < /a >, Anta and so on is not so obvious.

But since then, as Anta, XTEP, 31st, PEAK and China have been listed on the market, the gap between them and partners has been widening.

Later, even the two or three tier brands of Hongxing Erke and "noble bird" have been listed.

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