Let'S Wait And See

< p > > a href= "http://www.91se91.com/news/index_c.asp" > urban beauty < /a > finally came on the market. Underwear that has been listed before has become a fairy stock zombie. Some of them have been forced to appear on the market to lead to death.

As the real first stock of Chinese underwear enterprises, what will be done next after financing? This is a very concerned issue in the underwear industry.

The advertising planner Hu Ma Hu Hui is going to make a bold and unconstrained display of sand tables.

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< p > strong > 1, continue to open shop, open 9 million 600 thousand square kilometers of site. < /strong > /p >

< p > crazy replication, continue to open shop.

The beauty of the city starts with the opening of a shop, and makes the best of the family skills. It opens up every street and goes to every village. If so, it is really the nightmare of all lingerie shops. We still consider how to avoid her with the difference of design style and functional technology. But now, the profit of the urban beauty underwear shop is not very good.

Urban beauty will continue to open shop, but speed may not necessarily continue to be crazy, perhaps even do a little bit of optimization or even subtraction.

After all, rent is now expensive and expensive, and the survival rate of shops is not high.

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< p > strong > 2, crazy advertising promotion, opening up the gap with ordinary underwear brand? < /strong > /p >

< p > after the debut of the lash, the stars must invite the most famous ones, and invite 5 at one time, so that I can know what is local tyrant.

Urban beauty depends on coverage rate, but the grade is not high, so promotion is definitely needed, but I believe it will not be like NB.

Urban beauty is the only number of underwear brands in a real sense, but because of her high coverage rate, not design, quality and so on, in order to strengthen the brand, she has done a lot of advertising promotion, almost certainly.

Those fake underwear brands that only have no publicity and promotion on the shop front may be shaking.

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< p > < strong > 3, with the city underwear as the general flag, subdivide the wind grid brand and the category brand. < /strong > < /p >

If you want to sell more, you need to sell bra, underwear, home wear, thermal underwear, sexy underwear, body underwear, socks, suspenders skirt, pajamas, maternity dress, < a target= "_blank" href= "http://www.91se91.com/" > shoes "/a" and so on. If you want to sell more, you will also sell underwear for older people, girls underwear, men's underwear, children's underwear, Korean underwear, Chinese underwear, European underwear, Japanese underwear and so on. "P >".

Will the next generation of urban beauties be able to subdivide so many series or even sub brands to occupy the market in an all-round way without giving obvious cracks to other competitors? It is very likely! This takes a lot of energy, but for the OEM enterprises, it is very, very few!! < /p >

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< p > strong > 4, brand upwards, attacking high-end high-end shopping malls, trying to increase brand profits? < /strong > /p >

< p > after listing, money is known, and communication is easier.

But how much money the urban beauty really has and how much money it can make in the future is not clear to anyone.

First tier brand love, man, Ttiumph, Ann Li Fang and other higher profits, urban beauty will not covet this piece? It is hard to say.

With the existing positioning and current management style of urban beauty, we should not take risks in this area.

In fact, a new name can change the face, maybe it can also pull the image of urban beauty.

Front-line brands are not as complex as they imagined. There are obvious flaws in every major brand, and there are many gaps to be drilled.

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< p > < strong > 5, the formation of underwear Gome, the construction of one-stop super lingerie mall, forming terminal giant /strong < /p >

< p > we have been shouting underwear Gome for more than 10 years, and none of them can be realized.

Now urban beauty has accumulated many years of supply system and opportunity to appear on the market.

If there is such a lingerie mall, it seems that the first impact is that the urban beauty scattered around the shop itself, and it also impacted all the underwear stores and even the shopping malls.

But only in this way can we get rid of the rising rent and the problem of competitors.

Super lingerie shopping mall is a one-stop shopping, but also the best way to replace < a target= "_blank" href= "http://www.91se91.com/ > clothing" /a "and" Walking Street "and" clothing shopping malls ". It must be very attractive to urban beauty, but it has obvious conflict with the current location.

Give yourself a slap in the face? < /p >

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< p > strong > 6, fully enter the online shopping, set up a platform, or cooperate with the online shopping platform? < /strong > < /p >

< p > no one can decide whether online shopping is the most prosperous and the most promising sales mode in the future.

The chain operation mode of urban beauty has developed to the extreme, and the next step is to improve rather than continue to leapfrog.

The next breakthrough is likely to be online shopping.

It is possible to build a sales platform on its own, similar to LAN Meng, Meng bausa, or deep cooperation with Tmall and Jingdong.

However, online shopping will not affect the current store. This is a huge problem. How to solve this problem is very painful.

Moreover, the rate of return for replacement is very high. How to solve the precise fitting part is a very high technical threshold.

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< p > strong > 7, increasing direct production intensity, controlling quality and productivity, and even processing exports. < /strong > /p >

< p > urban beauty is still OEM, but the proportion of independent production is gradually improving.

It is a major choice whether we should adhere to the road of heavy marketing and light production or increase control and direct production.

At present, the OEM design and quality from Shantou are not stable, which has a great influence on the image of urban beauty.

And the workload of production and design is also a headache.

Because the marketing ability of some underwear manufacturers is getting weaker and weaker, urban beauty will gradually strengthen their voice in negotiation.

Urban beauty wants to stabilize and enhance their image. It seems that they must produce their own products, or allow manufacturers to directly cooperate in the stock market. If there is a day to enlarge the volume, the export is not too bad.

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< p > < strong > 8, increasing research and design efforts to create a genuine underwear strength brand name < /strong > < /p >

< p > it is undeniable that urban beauty is based on OEM, or even the end of stock.

But this is no longer important. Heroes don't ask where they are. Today's urban beauty has become China's top selling brand and brand name.

But she is not a famous brand. The word "name" has the meanings of high quality, culture, technology, craft, reputation and so on.

Is there any desire for urban beauty to get rid of the inherent image such as low grade, low creativity and so on? I think there must be.

If you have money, you should want to be an aristocrat. This is very normal. It is even more necessary to make a big road for a lifetime. < /p >

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< p > strong > 9, jump out of underwear, enter a more profitable field, and achieve diversification. < /strong > /p >

< p > it is undeniable that Ren Zhiqiang said bra is more profitable than real estate, that is a bullshit, we can ignore it.

However, the underwear is really not profitable, the urban beauty is so successful, and the financing outlets are just over ten billion, which is the sorrow of all underwear people.

So, after the city beauty financing, will this money be invested into the higher profit underwear edge industry or even directly across the industry diversification? No one knows yet, but not necessarily.

Before underwear people did lace, printing and dyeing, weaving, and even made liquor, technology, medicine, real estate, guaranteed that city beauty will do.

Hengda and Alibaba are rich enough to play football. Why can't urban beauty be allowed? < /p >

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"P > < strong > 10. Using Hongkong springboard to go out of the country and establish international underwear brand? < /strong > < /p >

Some brands such as "P" and "love" are dragonfly in foreign countries. DIS is stuck in the process of making profits. China's entry of foreign brands such as Ttiumph, Wacoal and Vitoria secret has no export of Chinese brands. It can be said that it is both a pity and a loss of interest.

It can not export brand, knowledge, culture, design, ideology, but only output pure product OEM. That is despised, making money can only be seen as a local tyrant, and can not be respected.

The beauty of the city has been listed in Hongkong, and has won the favor of the capital. I wonder if the next step will be a Phoenix Nirvana. It will pform into a real underwear brand name and go abroad with its own brand. We will wait and see.

Maybe it's just a good wish! < /p >

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< p > can not be ruled out is another possibility, that is, the brand crazy expansion, but there are not many methods, resulting in the fragmentation of the capital chain, and finally become a penny stock. Or the main shareholder in the money is not in the brand business, so constantly cash in, brand control power to change hands, and eventually become a penny stock.

This situation has frequently appeared in the mainland A shares and has been criticized by shareholders.

I also know one or two of urban beauty. I think they are also high aspirations. If this is not the case, they should have a grand ambition and add colorful pages to Chinese underwear.

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< p > urban beauty listing, unveil the curtain of China's < a href= "http://www.91se91.com/news/index_f.asp > underwear > /a > enterprise listing, and at the same time, she will act repeatedly and have a major impact on the existing underwear pattern in China.

Chinese underwear is going to change! /p