10 Service Details That UNIQLO Admires
Uniqlo Although H&M and ZARA are listed as fast fashion representatives, in my view, "fast" and "fashion" are not the labels of UNIQLO. I often go shopping for UNIQLO failure. One reason is that the price is too high. Besides, the most important thing is service, especially the setting of some details. It really makes people involuntarily send out "Whoa, and even think of it".
To learn what service details their families have:
1. there is an obvious size mark on the clothes and clothes hangers.
2. stacked clothes S is always on the top, down is M, down again is L, the bottom is XL (I did not pay special attention to this, some small partners Tucao said, "how do I go every time is messy", forehead. )
3. after the stickers are pasted up, the shopping bags will be folded again, so that the customers can tear them off. (when I stumbled upon this item, I was really surprised. Didn't you notice me carefully?
4. on rainy days, the clerk will put another plastic bag outside the shopping bag to protect the clothes from getting wet.
5. each independent fitting room is equipped with a mirror. This is not the exclusive product of UNIQLO now. The fitting room focuses on lighting. The lights of UNIQLO dressing rooms are illuminated through the frosted glass next to the mirror. The light will not make customers feel dazzling. There is a saying that because yellow faces are not deep, they are more suitable for lighting from the front or rear.
6. when signing the bill, the salesperson deliberately makes the pen point to himself, so that the guest can use it more smoothly.
7. if you sign the bill with credit card, the clerk will pay special attention to the signature of the customer, and deliberately add the customer's name before saying "wish you a happy shopping".
8. when it is not busy, the clerk will exhort buying. Jeans Customers, "please pay attention to washing with light colored clothes separately"; clerks will also praise their customers' products according to their own characteristics. For example, "this dress is really worthwhile for you," "this is our best seller now", which is not very real but still sounds comfortable.
9. shop assistants follow a smile service, but never give advice to consumers.
10. in the shop, every clerk and customer pass by, they will say: welcome to UNIQLO.
It is said that there are maternal and infant rooms in the global flagship store of UNIQLO in Huaihai Middle Road, Shanghai.
If you haven't enjoyed the above services, you may consider complying with UNIQLO, because they all ask for it in training:
The service details of UNIQLO come from a good practice experience of a store. After the manager's report is confirmed by the operation Department, it will be promoted in the whole store.
Before the new employees are formally required to work, they need three days of induction training at "UNIQLO University" to understand the corporate culture of UNIQLO and train their basic service awareness. It includes, for example, when to sit down, where to put the bag, the direction on which the notebook on the desktop should go, and when to leave, the stool should be put back in place.
The way for employees to greet each other is also the training content. UNIQLO regards this as a prerequisite for creating a pleasant working atmosphere.
In the first stage, when you meet, say "hello", say "excuse me, go first" when you say goodbye. In the second stage, ask each employee to call out the name of the other person - "so and so, good morning" or "so and so, sorry to disturb you."
Smile, have connotation. UNIQLO set up a practice of biting the chopsticks: letting an employee bite the chopsticks and covering the eyes with paper so that other employees could feel that if they had no smile on their eyes, the shape of a smile alone would still be invalid.
In all the assessment of UNIQLO staff, folding clothes is a key link. Customers pick and choose clothes and can't go over to do it right away. UNIQLO asks shop assistants to accurately grasp the opportunity. customer When you have left or on the back shelf, go quickly and sort out the clothes with the fastest speed. In UNIQLO, an intermediate employee should master the skills of at least 7 clothes in one minute.
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