Is It Safe For Department Stores To Sweep Yards?

A can of Tsingtao Brewery, just use your cell phone to sweep the bottle. QR code On the phone, information such as price, variety and so on is displayed immediately, and netizens' comments such as "mild taste" and "fragrance" are also retrieved from big data in the background. Like labels, "stickers" are printed on commodity pictures. Click on immediate purchase to automatically jump the shopping page.

This is only part of Alibaba's "code out" strategy. In June 10th, Alibaba group released the "code on scouring" open strategy, launched the "code on the Amoy platform." "Commodity code", "service code", "code store", "interactive code", "media code" five will cover all kinds of services under Tmall, Taobao merchandise and Ali line. "Code" will become an important part of Ali group's "cloud + end" strategy, helping users connect the infrastructure of the back-end trading system, cloud computing, big data and other terminals including mobile phones, TV, PC, offline stores, etc.

In the near future, a possible scenario is: shopping around the supermarket, sweeping goods, shopping empty handed home, goods have been delivered to the home. Supermarket trolley is likely to withdraw from the stage of history. Do you buy such a new shopping mode?

Everything has a code.

With many years of accumulation of the world's largest commodity bank, handling tens of millions of parcels distribution system every day, Ali wants consumers to get a brand-new way of life by sweeping code.

Zhang Yong, chief operating officer of Alibaba group, said that "code on scouring" is a wireless strategic link with "cloud + terminal" as its core. Based on the massive commodity database accumulated by Ali group for many years, the complete e-commerce ecosystem and cloud computing big data capability. "Code" will no longer carry a single card function. "Code" will also connect more contents and services, and ultimately achieve seamless interconnection between people and people, people and information, people and objects.

On the same day, Ali group announced the five major applications of the first phase of "code on scouring": "commodity code", "service code", "code store", "interactive code" and "media code".

"Commodity code" has been accessed to the one billion level commodity store that Ali has accumulated. Relying on the integration of cloud database, we have dedicated electronic identity cards for each commodity. Consumers scan the code of any commodity, that is, they can access the commodity database of Ali, call the largest commodity Encyclopedia of the whole network, quickly aggregate information of models, styles, prices, word of mouth, and so on, and can directly purchase online, and achieve the shortest path of "discovery, enquiry, purchase" step by step.

The "service code" appearing on express parcels can enable users to enjoy personalized service experience: to eliminate complicated miscellaneous instruction manuals, and to solve the problems of logistics receipt, after sale service and so on. At the same time, sellers will be able to maintain customer relationship at low cost.

And "shop on the yard" has changed all the shop forms. In the future, as long as there are "yards", they may be behind a brand flagship store. At present, Ali has made joint efforts with Yintai to launch an attempt to integrate online and offline in many intime department stores.

In addition, with the "interactive code", any commodity packaging will become a window for interaction between brand and users. The user scan code is directly involved in the brand's games and activities in the cloud. "Media code" helps the traditional media form transform completely from simple advertising mode to direct sales channel.

The giant is optimistic about "code". business

Just a few days ago, a few hay customers appeared in Hangzhou. Unlike the traditional convenience store, which is full of dazzling goods, it can hardly be seen in the convenience store called "Hey guest" by SF. The walls around the shop are full of posters, and two large tablet computers are placed in the central location. Customers can send and receive couriers here or choose goods.

Such a convenience store has opened more than 500 stores nationwide. According to media reports, there will be more than 3000 more in the year, and 3 in the future.

"Hey customers use mobile phone two-dimensional code scanning and other means to provide a new way of virtual shopping." Shun Feng official told reporters that this shopping mode, for businesses, the store as a medium can solve the problem of commodity sales and after-sales service, but it can provide accurate supply chain to remove inventory burden; for consumers, it can make up for online shopping non intuitive feelings, enhance user experience.

Coincidentally, Tencent on the Internet business platform and Ali fought the battle, and opened up new areas of competition to sweep yards. In Xiasha, the opening of the first WeChat o2o mall in the country has ushered in a very high popularity. Using app, a taxi dripping car from Tencent, can enjoy the discount of shopping malls, and the goods on the container have their own two-dimensional code. Customers can finish shopping without sweeping away. This new mode of shopping has attracted many young customers' attention, and has also increased the interest of middle-aged and elderly customers in smart phones.

Security issues to be solved

Despite the promising prospect of the two-dimensional code, there are still many hidden dangers of security. Criminals are using two-dimensional codes to spread mobile phone viruses and bad information to defraud and other criminal activities, which threaten the safety of consumers' property.

Ms. Wang in Jiaxing, Zhejiang, had encountered traps in sweeping the two-dimensional code. In the process of Taobao transaction, the other party sends a two-dimensional code, which means that the two-dimensional code must be scanned to display the commodity information. Ms. Wang did not think much about it. She swept the phone with a link, but the webpage had not been shown. When she went to Alipay account again, she found that the password had been modified. Then, 180 thousand yuan in Alipay and balance treasure was transferred by the other side.

According to police investigators, Ms. Wang swept the two-dimensional code point open link was implanted trojan virus, her cell phone "trick", Alipay's service password was received by the other party, then the account was stolen by the other party.

Two dimensional code has become a new way for criminals to commit crimes. Experts believe that the root of the problem lies in the low threshold of two-dimensional code technology and the lack of supervision. The survey found that anyone who passes the "two-dimensional code generator" and paste the URL of the virus program into the two-dimensional code generator can generate a maze like two-dimensional code picture immediately, and the whole process does not exceed 1 minutes.

However, Alibaba Relevant responsible person said that from a security point of view, in fact, from the first day of Taobao and Alipay, there has been a fishing phenomenon. Over the past decade, Ali has accumulated a lot of technology reserves to ensure the safety of e-commerce.