E-Commerce Is Still In The Leading Position In Textile And Garment Industry.

According to the latest data, China's e-commerce transactions totaled 10 trillion and 280 billion yuan in 2013, an increase of 26.8% over the previous year. Spin clothing Accounting for nearly 25%, China's leading position in the development of e-commerce. E-commerce transactions between textile and garment enterprises are the main body of the development of e-commerce industry. Recently, the report on the development of China's textile and clothing e-commerce in 2013~2014, issued by the China Textile Industry Federation information statistics department and the Circulation Association of China Textile Industry Federation, was released in Beijing, aiming to provide reference for the application and development of e-commerce in the industry enterprises, and guide the healthy and stable development of the textile and clothing e-commerce.

It is estimated that the total e-commerce transactions in the textile and garment industry in 2013 amounted to 2 trillion and 380 billion yuan, an increase of 28.65% over the same period last year, accounting for 23.15% of the total e-commerce transactions in the country, leading to a leading position in the country's e-commerce. According to the report, the proportion of e-commerce transactions between textile and garment enterprises is 79%, which is still the main body of e-commerce development in the industry. At the same time, textile and garment enterprises expand their overseas market momentum through e-commerce platform, which has become a new hot spot in the development of e-commerce in China in 2013.

In addition, along with the rapid development of the network economy and e-commerce, the industry chain has extended continuously, resulting in a large number of new jobs, creating a large number of new jobs, especially for many grassroots entrepreneurs. It is estimated that in 2013, there were about 3 million employees directly engaged in e-commerce in textile and garment industry, an increase of 200 thousand over 2012. Each industry cluster and professional market take advantage of their own industrial advantages, combine e-commerce application with college students' Entrepreneurship and disabled entrepreneurship, build e-commerce business incubator or incubator base, strengthen training, improve matching, create a good environment for regional e-commerce entrepreneurship.

Apparel home textile leads the online retail market. According to the survey, clothing and home textiles are still the hottest category in the online retail field in 2013, and the group accounts for 75.6% of the online shoppers. The total retail sales of apparel home textiles amounted to 490 billion yuan, an increase of 47.15% over the previous year, accounting for 26.49% of the total retail sales of the whole country. Among them, the total retail sales of clothing were 434 billion yuan, an increase of 42.29% over the same period last year, and the total retail sales of household textiles reached 56 billion yuan, an increase of 100% over the same period last year.

2013 is the year of brand development of apparel home textile online retailing. The e-commerce performance of traditional brand enterprises is more active, and the online service and supply chain management capabilities of online brand enterprises are further strengthened. The return of brand value and the application of O2O new business mode accelerate the transformation of online retailing from "price driving" to "service driven".

The survey shows that when buying clothing through the Internet, consumers are no longer just considering the price of products. They are more concerned about the quality and style, and the concern for clothing brands is also significantly higher. This indicates that the shopping tendency of Internet users is changing from a low price market to a mall with quality assurance and brand advantage. The change of consumer shopping mode makes brand shopping become the driving force of brand management. A number of company executives said that the company would gradually abandon the low-cost retail network distribution mode, do well online and offline services, and do e-commerce around brand development.

The professional market is an important power for the development of e-commerce. According to statistics, the amount of e-commerce transactions in the textile and garment market in 2013 was 461 billion 700 million yuan, accounting for 19.4% of the total e-commerce transactions in the industry, up by 4 percentage points compared to 2012. The rapid development of e-commerce in textile and garment market has made it an important force in the development of e-commerce industry. There are two main reasons for this: first, the professional market takes the application of e-commerce as an important direction of market development, and has invested considerable strength in improving professional service capabilities. For example, the establishment of specialized service agencies to cooperate with Alibaba to develop dedicated channels, etc., the two is to strengthen training, improve the ability of network marketing and promote the effectiveness of e-commerce application.

At the same time, with the Electronic Commerce With the further deepening of application, the specialized market of textile and garment industry has continuously strengthened input in the construction of network channels and carried out e-commerce in various ways. Among them, the most important way is to make use of its own entity advantage to provide services for local merchants or even cross regional businesses through self built e-commerce platform. Secondly, the professional market has to rely on the third party open platform to carry out e-commerce, such as with the help of Alibaba industrial belt, local businesses are encouraged to carry out the network distribution with the characteristics of the origin of goods.

In the process of the application of e-commerce, industrial clusters and specialized markets bear the important task of creating the application environment and providing public services. Enterprises are the main body of the application of e-commerce, and the three interact with each other and push forward together. However, at present, the lack of specialized talents is still an important factor restricting the development of e-commerce. With the rapid development of e-commerce in recent years, the gap of professional talents has increased. Especially, most of the electricity providers are concentrated in large and medium-sized cities, while industrial clusters and specialized markets are mostly distributed in counties and towns. In addition, due to the high cost of e-commerce applications, resulting in a small profit, many enterprises are not profitable, seriously affecting the enthusiasm of enterprises in the application of e-commerce. Moreover, the fake and shoddy and imitated infringing acts in the network competition also seriously affect the brand image of the enterprise, causing the enterprises to suffer multiple difficulties.

In view of the above problems, the report puts forward several suggestions for the development of the industry's electric business: first, the government should play a leading role in improving the development environment of e-commerce, and the relevant ministries and commissions should formulate corresponding laws and regulations as soon as possible. policy To implement technology and financial support for e-commerce. The two is to promote the process of integration of the two businesses, promote the integration of e-commerce innovation, and promote the pace of informatization construction in the process of industrialization. Three, we should strengthen the training of professionals and speed up the exchange and management of talents with the help of network advantages, so as to provide talent protection for the long-term development of e-commerce. Four is to do a good job in e-commerce public services, accelerate the integration of online and offline development. The five is to establish data linkage mechanism, strengthen the statistical monitoring of e-commerce industry, and establish a large data collection, sorting and analysis system to meet the needs of industry and enterprises for data products. The six is to break the monopoly of e-commerce channels and reduce the promotion costs. The seven is to innovate the e-business mode, combine the internal and external trade, and take the road of differentiation of e-business application.