New Driving Force For Garment Industry Development

< p > China's < a target= "_blank" href= "http://www.91se91.com/" > clothing /a > related industry innovation project, aiming at discovering and integrating innovative resources, is becoming the latest driving force in the industry.

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< p > < strong > Product doctrine < /strong > < /p >

< p > "this is a very valuable thing."

Cao Bo learned that the launching of the "China clothing related industry innovation project" was launched in May 8th.

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< p > Cao Bo is a children's wear brand "a target=" _blank "href=" http://www.91se91.com/ "designer" /a ", because she can't find the right fabric and go crazy.

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< p > in fact, looking for fabric is almost a problem for every garment enterprise. In Europe and America, because of poor information, designers spend a lot of time on it.

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< p > "this has always been a difficult problem for garment enterprises."

Cao Bo said.

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< p > on the other hand, "fabric developers have developed many products, but they are all in the showroom."

Cao Bo said, at least, let a target= "_blank" href= "http://www.91se91.com/" > Fashion Designer < /a > know where the fabric they need, then choose, modify, and ultimately realize the value.

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< p > obviously, through this project, "you can save a lot of resources."

Cao Bo said, you can concentrate on developing new products and building brands.

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< p > this is of great significance to Cao Bo and the brand it serves.

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After the financial crisis, the survival environment of China's garment industry is very severe. < p >

The economic downturn in Europe and America has greatly restricted China's clothing export.

And domestic expansion of domestic demand also requires a process.

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At the same time, the cost of production factors is rising, especially the cost of labor and raw materials, and the requirements of low carbon and environmental protection will cost the P again.

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< p > low cost war is over.

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< p > industrial pformation is coming.

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< p > "in the new situation, we must be pragmatic and seek truth."

Du Yuzhou, honorary president of the China clothing association, said: "we should gradually shift from volume expansion to quality improvement, upgrading technology content and added value."

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< p > "China must pform."

Vicior.Lippit, a professor at University of California at Riverside, said that the "comparative advantage" of the manufacturing industry was constantly cultivated and improved, from the production of primary products, the export of primary products to the production and export of more sophisticated and advanced products.

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< p > "the way to win Chinese clothing is to focus on quality, innovation driven and product development."

Gao Dekang, chairman of Bosideng, has also seen this trend. "No matter entrepreneurs or ordinary employees, they should be calm and behave and work together to enhance the position and level of China's clothing industry in the global market value chain."

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< p > indeed, the value of products is increasing day by day in the consumer market.

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< p > "customers get excited as soon as they enter the store."

Zhou Fachun originally acted as a brand agent in Hangzhou, but the benefit was not good. Later, he bought the goods from different places as a buyer, and achieved fifty million achievement in the first year. The key lies in the product.

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< p > in fact, since Jobs launched the smart phone, product doctrine has been prevailing. As the executive vice president of the China clothing association Chen Dapeng said, "no product innovation, it is a water of no source."

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< p > the problem is that in addition to design and technology, there are fabrics, accessories, equipment, CAD and other related industries and innovative products and technologies.

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Besides P, it also involves related innovative marketing methods, business strategies, operation modes and management solutions.

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< p > this is a matter of the coordinated development of the industrial chain.

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< p > < strong > industrial chain < /strong > /p >

< p > indeed, "industry has developed into the era of industrial chain war."

Lang Xianping, a famous economist, said that if we are good at industrial chain integration, we will have a way out.

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< p > under the pressure of cost, how can the clothing brand survive and create the value chain? < /p >

< p > "we must grasp both ends, one end is industrial chain control, one end is terminal control."

Feng Dehu, vice president of China Fashion Association, said.

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< p > in fact, the core of the operation of enterprises such as H&M and ZARA is R & D, brand operation and logistics, and realize value through division of labor.

In Europe and the United States, after the fabric designer has designed the fabric, the fabric designer has begun to produce it by the fashion designer.

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< p > "this chain must cooperate, first of all, division of labor."

The back-end request, front-end development, such a long cut, not only costs can reduce 10-15%, but also conducive to deep cooperation between the two sides, greatly promoting the development of clothing brands.

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< p > in recent years, Tao Xiaoma, deputy general manager of ICICLE, has always had a problem that plagued him. Young designers are very creative, but their work is disorderly, divergent and inexperienced. "To ensure consistency of creativity, we need a system to help them work orderly."

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< p > obviously this is the task ICICLE cannot accomplish.

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< p > at that time, the development of Gerber technology life cycle management software YuniquePLM has made great progress.

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< p > this is a clothing product lifecycle management software. As long as we input planned figures for a specific product range, from planning to approved annotation, we can achieve the whole process of tracking and the comprehensive development of garment product development.

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Less than P, ICICLE became the first user of YuniquePLM in China and Asia.

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< p > "this not only helps the ordering of ICICLE design, but also accelerates the time of product listing, shortens delivery time and improves profits."

Tao Xiao Ma said that the value it brings is immeasurable.

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< p > in fact, the China clothing association has been paying attention to this trend. "It is of great significance to continuously discover and excavate products and projects of this kind of affiliated enterprises from the perspective of users and enterprises, and then introduce them to Chinese garment enterprises."

Chen Dapeng said.

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< p >, therefore, the "China clothing related industry annual innovation project" recommendation activities came into being.

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< p > according to the introduction, this activity aims to discover, excavate and aggregate innovative products, technologies, services, and ideas, methods and patterns to carry on the garment related industries, so as to create a platform for communication and communication between excellent innovative elements in garment related industries and Chinese garment industry, and meet and guide the innovative needs of garment enterprises in the future production and operation activities, and promote the overall pformation and upgrading of the garment industry.

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"P >" according to the regulations of the activities, the declared project requires the organization of materials from the perspective of the industry users.

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< p > these projects include related industries, such as innovative products and technologies, and solutions.

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Besides P, the innovative marketing method, business strategy and operation mode adopted by garment enterprises such as business consulting and brand operation can be adopted. Innovative management solutions such as training, manpower, management and operation can be adopted by garment enterprises.

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< p > this avoids massive information and makes docking more effective.

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< p > more importantly, the project recommendation is specific, targeted, "docking more precise".

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< p > < strong > brand chain > /strong > /p >

< p > how to make the recommendation more targeted, practical, reliable and innovative? < /p >

< p > no doubt, as the user's clothing enterprises, they have the most say.

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< p > user evaluation is a key part of this activity.

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< p > all the declarations will be compiled according to the group, together with the evaluation questionnaire, and will be issued to the heads of relevant parties of nearly 800 garment enterprises in China Apparel Association as an enterprise expert.

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At the same time, invite more than 30 garment industry and related industry experts to evaluate each innovation project from the perspective of garment industry development and demand. P

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< p > in addition, 10 garment industry gathering areas of China's garment industry will be selected to invite more than 15 garment enterprises on the roadside to evaluate the project and gather feedback from the other side.

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< p > the above evaluation opinions are directly fed back to the reporting enterprises in the form of "project evaluation report".

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< p > thus, it can make the declaration project contact with the garment industry within the maximum range, and also solve a key problem for the reporting enterprise: directly get the feedback from the garment enterprise to the project, and carry out the necessary marketing strategy adjustment accordingly.

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< p > on the other hand, the activities are intended to create an accurate convergence platform for resource innovation elements of the industrial chain, which is conducive to the continuous and in-depth communication between suppliers and buyers, thus bringing more opportunities and space for deep cooperation and R & D of related enterprises in the industrial chain.

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< p > this is the expectation and deep purpose of the association's activities.

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< p > there is a very typical example of timely understanding of their needs and joint research and development at the upstream and downstream. "I once visited a Italy private male stocking enterprise, and launched more than 2000 models a year, specially for Armani and other big brands. It was only based on actual production needs, and it continued to improve with the hosiery machinery manufacturers in the old equipment."

Chen Dapeng said.

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< p > "we hope that through this event, we can produce such an effect."

Wang Zhuo, vice president of China Garment Association, said, such as fiber developer, yarn developer, < a href= "http://www.91se91.com/news/index_c.asp" > fabric < /a > designers and fashion designers jointly develop to achieve seamless docking.

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Efforts like P have already begun.

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