• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Sports Brands Do Not Fall Into A Sports Marketing Pattern In The World Cup Boom

    2014/6/8 22:39:00 45

    World CupSports BrandSports Marketing

    The sporting goods industry is one of the most direct beneficiaries of the "World Cup" football boom. A few days ago, there were many sporting goods. clothing Enterprises, most of them are advertising for World Cup marketing. But there are also companies taking the opportunity to expand their business to Brazil.


    According to the analysis of the insiders, at present, the level of sports brand marketing in China is still low. If we do not touch the stone before crossing the river, it will be a great risk for sports marketing. "Domestic sports brands have opportunities in the marketing of the world cup." Zhu Qinghua, a light industry researcher at CIC, said: "the world cup has a greater influence in the world. If the domestic sports brand can stand out in the world cup, it will help improve brand image."


    Recently, there was news that 361 degrees would invest about 90 million yuan to enter the Brazil market, plans to set up 10 representative offices in Brazil, and set up warehousing centers in South Rio Grande Dezhou new Hamburg, southern Brazil. It is expected to start operation in July this year, and the first batch will go to Brazil. market Put in 150 kinds of sports clothing products.


    361 degree responsible person said that entering the Brazil market is the first step in the internationalization of the brand. After Brazil, Latin America and North America are the next stage of the market.


    In their view, the world cup and the 2016 Olympic Games are a golden opportunity. Many other sports brands have their own plans to win the world cup, especially in the "World Cup" advertising campaign.


    It is noteworthy that there are still some enterprises that choose to take the initiative first. At last year's sports brand order meeting, many companies launched a series of new products with strong football atmosphere.


    Although domestic brands have great expectations for the world cup, sports marketing is a high-risk job from past experience. According to the analysis of the insiders, first of all, there is no new sponsorship, but because everyone is sponsoring, so the campaign had to fight. Secondly, regular online and offline activities, from the perspective of advertising public relations media dissemination, it is quite conventional.


    "But what you do is done by everyone." Zhu Qinghua said, at present, the domestic sports brand marketing level is low, marketing is generally more model, it is difficult to express the core and connotation of brand culture in a better way.


    In contrast, Nike and Adidas are good at emotional marketing and resonate with consumers.


    In addition, Zhu Qinghua warned that domestic Sports brand The risks in the "World Cup" marketing are mainly manifested in the fact that the aura of the world cup is too big, and there are many enterprises and brands involved in marketing. If the domestic sports brand lacks clear strategic planning before the event, it will probably make the marketing cost "beat the water" if it does not make a rational choice of the marketing mode.

    • Related reading

    World Cup Marketing Official Sponsors Are Not Worth It.

    Market topics
    |
    2014/6/8 1:12:00
    85

    New Challenges For China'S Sporting Goods Industry Spawn New Strategies

    Market topics
    |
    2014/6/7 23:48:00
    33

    Poly Shang Mei Jia Leads The Twenty-First Century B2C E-Commerce Platform

    Market topics
    |
    2014/6/6 16:23:00
    49

    Clothing Enterprises Create New Products, Avoid Competition And Avoid Homogenization Of Products.

    Market topics
    |
    2014/6/6 9:46:00
    50

    China Light Textile City: Overall Sales Rose Slightly

    Market topics
    |
    2014/6/1 14:23:00
    33
    Read the next article

    Garment Brands Explore New Opportunities For Fashion Buyers

    Sun Ruizhe, vice president of China Textile Industry Federation, said that the role of buyer's remittance is like a "WiFi platform" created by the garment industry in the spanformation process. It has played a great role in attracting creativity and business. At the same time, it has provided an excellent communication platform for the design community, as well as opportunities for industrial downstream integration and docking.

    主站蜘蛛池模板: 在线免费观看一区二区三区| 啦啦啦中文中国免费高清| 再深点灬舒服了灬太大了乡村| 亚洲五月激情网| 亚洲国产精品线在线观看| 中文字幕在线视频不卡| 老司机精品视频在线观看| 白嫩无码人妻丰满熟妇啪啪区百度 | 免费在线观看h片| 久久精品国产四虎| 99久久精品国产免费| 美女无遮挡免费视频网站| 最新欧美精品一区二区三区| 处女的诱惑在线观看| 六月婷婷精品视频在线观看| 一个色综合导航| 色妞色视频一区二区三区四区| 欧美成人亚洲高清在线观看| 奇米影视在线观看| 国产一区二区三区国产精品| 亚洲av无码专区国产不乱码 | 性色av一区二区三区| 国产你懂的在线| 五月天婷婷伊人| 337p人体大胆扒开下部| 激情综合色综合久久综合| 小宝极品内射国产在线| 国产91在线视频| 中文字幕电影在线| 菠萝蜜视频入口| 日本在线小视频| 国产成人精品久久| 亚洲人成在线播放网站岛国| 麻豆国产在线观看免费| 欧美BBBWBBWBBWBBW| 国产精品国产三级国产在线观看 | 日本高清www无色夜在| 欧美浮力第一页| 国产麻豆精品久久一二三| 亚洲美女大bbbbbbbbb| www.尤物视频|