• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Sports Brands Do Not Fall Into A Sports Marketing Pattern In The World Cup Boom

    2014/6/8 22:39:00 45

    World CupSports BrandSports Marketing

    The sporting goods industry is one of the most direct beneficiaries of the "World Cup" football boom. A few days ago, there were many sporting goods. clothing Enterprises, most of them are advertising for World Cup marketing. But there are also companies taking the opportunity to expand their business to Brazil.


    According to the analysis of the insiders, at present, the level of sports brand marketing in China is still low. If we do not touch the stone before crossing the river, it will be a great risk for sports marketing. "Domestic sports brands have opportunities in the marketing of the world cup." Zhu Qinghua, a light industry researcher at CIC, said: "the world cup has a greater influence in the world. If the domestic sports brand can stand out in the world cup, it will help improve brand image."


    Recently, there was news that 361 degrees would invest about 90 million yuan to enter the Brazil market, plans to set up 10 representative offices in Brazil, and set up warehousing centers in South Rio Grande Dezhou new Hamburg, southern Brazil. It is expected to start operation in July this year, and the first batch will go to Brazil. market Put in 150 kinds of sports clothing products.


    361 degree responsible person said that entering the Brazil market is the first step in the internationalization of the brand. After Brazil, Latin America and North America are the next stage of the market.


    In their view, the world cup and the 2016 Olympic Games are a golden opportunity. Many other sports brands have their own plans to win the world cup, especially in the "World Cup" advertising campaign.


    It is noteworthy that there are still some enterprises that choose to take the initiative first. At last year's sports brand order meeting, many companies launched a series of new products with strong football atmosphere.


    Although domestic brands have great expectations for the world cup, sports marketing is a high-risk job from past experience. According to the analysis of the insiders, first of all, there is no new sponsorship, but because everyone is sponsoring, so the campaign had to fight. Secondly, regular online and offline activities, from the perspective of advertising public relations media dissemination, it is quite conventional.


    "But what you do is done by everyone." Zhu Qinghua said, at present, the domestic sports brand marketing level is low, marketing is generally more model, it is difficult to express the core and connotation of brand culture in a better way.


    In contrast, Nike and Adidas are good at emotional marketing and resonate with consumers.


    In addition, Zhu Qinghua warned that domestic Sports brand The risks in the "World Cup" marketing are mainly manifested in the fact that the aura of the world cup is too big, and there are many enterprises and brands involved in marketing. If the domestic sports brand lacks clear strategic planning before the event, it will probably make the marketing cost "beat the water" if it does not make a rational choice of the marketing mode.

    • Related reading

    World Cup Marketing Official Sponsors Are Not Worth It.

    Market topics
    |
    2014/6/8 1:12:00
    85

    New Challenges For China'S Sporting Goods Industry Spawn New Strategies

    Market topics
    |
    2014/6/7 23:48:00
    33

    Poly Shang Mei Jia Leads The Twenty-First Century B2C E-Commerce Platform

    Market topics
    |
    2014/6/6 16:23:00
    49

    Clothing Enterprises Create New Products, Avoid Competition And Avoid Homogenization Of Products.

    Market topics
    |
    2014/6/6 9:46:00
    50

    China Light Textile City: Overall Sales Rose Slightly

    Market topics
    |
    2014/6/1 14:23:00
    33
    Read the next article

    Garment Brands Explore New Opportunities For Fashion Buyers

    Sun Ruizhe, vice president of China Textile Industry Federation, said that the role of buyer's remittance is like a "WiFi platform" created by the garment industry in the spanformation process. It has played a great role in attracting creativity and business. At the same time, it has provided an excellent communication platform for the design community, as well as opportunities for industrial downstream integration and docking.

    主站蜘蛛池模板: 18禁美女裸体免费网站| 国模精品一区二区三区| 国产精品福利一区二区久久| 国产av午夜精品一区二区入口| 久久婷婷电影网| 韩国男女无遮挡高清性视频| 波多野结衣女教师在线观看| 天堂网www在线资源网| 四虎影院在线播放视频| 亚洲av成人无码久久精品老人| 香蕉在线精品视频在线观看6| 狠狠色婷婷久久一区二区三区| 散步乳栓项圈尾巴乳环小说| 国产成人精品午夜二三区波多野 | 色综合视频一区二区三区| 案件小说2阿龟婚俗验身| 国内精品久久久久久影院| 亚洲欧美中文字幕高清在线一| 1024手机在线播放视频| 最近中文字幕资源8| 女博士梦莹凌晨欢爱| 亚洲自偷自偷在线制服| 三级小说第一页| 色综合天天综合网看在线影院| 成年人免费的视频| 国产乱XXXXX97国语对白| 亚洲av一本岛在线播放| 黄页网址大全免费观看35| 日本h片无遮挡在线观看| 国产大片91精品免费看3| 亚洲av无码乱码在线观看| 进击的巨人第五季樱花免费版| 成年免费a级毛片| 国产3344视频在线观看| www羞羞动漫网在线观看| 欧美综合图片一区二区三区| 国产欧美一区二区精品久久久 | 国产日产精品_国产精品毛片| 久久亚洲欧美综合激情一区| 麻花传MD034苏蜜清歌| 日韩第一页在线|