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Garment Brands Explore New Opportunities For Fashion Buyers

2014/6/8 22:41:00 40

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P (buyer), the most appropriate occupation in fashion industry, originated in Europe in the 60s of last century. Now it has developed more and more in the fashion market abroad. According to the international common saying, buying fingers is a person who travels around the world, pays close attention to the latest popular information, grasps certain fashion trends and holds large quantities of orders. At the same time, they also use "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "," a target= "_blank" href= "http://www.91se91.com/" shoes "," hat "," jewelry "and other basic goods to trade with suppliers, organize commodities to enter the market and meet different needs of consumers. They must stand at the forefront of the fashion trend, understand the industry standard, and finally make some profits in time. 
 in recent years, as China's fashion industry has been internationalized more and more, there has been a "buyer" in the domestic market. Such as Lane Crawford, I.T, Joyce, and other large international fashion buyer shop has not only entered the mainland China, and sales and development trend is very good. In recent years, there are also local buyers such as "peppermint glutinous rice onion", BLAKK, Dong Liang and so on, which focus on the newly emerging a target= "_blank" href= "http://www.91se91.com/" designer /a brand. It is easy to see that the buyer market is gaining more and more important position in China's fashion market. However, on the other hand, as a result of the lack of professional clothing buyers in the country for a long time, most of the large buyer shops such as Lian Crawford and I.T are mostly overseas. At present, mainland China's near buyer positions are merchandising and procurement, but these two occupations are only a small part of the buyer's work. 
Less than p ago, there was a new event of great concern in the Chinese buyer's market. 2014 China (Shishi) < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing buyer's reunion opened in May 28th at the stone lions "YI YI" a target= "_blank", "_blank" > "clothing > creative Expo Garden", which undoubtedly helped the development of the buyer market in mainland China. On the first day of the event, more than 1000 active brand buyers from home and abroad arrive at the scene. At the same time, many professional spectators of clothing brands, buyers, foreign trade companies and industrial clusters will come to visit and exchange. The exhibition area of this buyer's main exhibition area is 2000 square meters, and the exhibition area is 5000 square meters. There are several exhibition areas such as Milan Avenue designer District, European Pavilion, Shanghai Pavilion, Beijing Pavilion, Shishi Pavilion, and surface accessories Museum. The products include men's wear, women's wear, casual wear, < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > fur, feather and down, children's wear, overseas exhibitors, fashion accessories, accessories and so on. 
 the designer has a strong lineup 
 on the current hand buyer's remittance, we saw a strong designer lineup composed of top designers of China's fashion design world, Wu Xuewei, Wu Xue Kai, the top ten fashion designers of China, Zhang Xiaohui, Liu Yong, Chen Wen and so on. < a target= "_blank" href= "http://www.91se91.com/" > Fashion Designer < /a >. I am afraid that there are no activities that can bring so many Chinese design backbone together in addition to the two fashion week every year. It is understood that Shishi native has bred 3 Chinese gold top clothing designers and 7 top ten Chinese fashion designers. At present, China's Golden Summit designer Yang Ziming, Ji Wen Bo, Ceng Fengfei, China top ten designers Chen Wen, Liu Jianghong, Duan Mu Wen, Liu Yiqun, Liu Xiaofei, Hui Wen long, Japanese designer Sai Mitsuo, and Chinese Italy famous designer Xu Yue Ju have been settled in Shishi YI fashion creative Expo Park for a long time. 
Among them, P, with the top ten designers in China, the chairman of Hongkong Yang Zi International Group Co., Ltd., the vice president of the European fashion trend Association, the top ten designers of China, and the Chinese art committee member, and other multiple identities, Yang Zi arrived in the exhibition in May 28th with his brand new series. Yang Zi's clothing brand is intended to create the concept of "making clothes world". The designer hopes to express his hope for the inheritance of Oriental culture through clothing. The theme of this conference is "ink and wash". It is also hoped that it can return to the essence of Oriental culture and soul, and express the designer's pursuit of "being back to himself" and gentle and reserved attitude. The series is dominated by a steady black, dark grey and hidden blue. It sets the whole series of low profile and restrained atmosphere in the opening stage, and caters to the design theme of "ink and wash". In the design, the combination of life style suits, shirts and coats and Chinese classical elements will blend the common details of the Chinese men's wear, such as the collar, collar and Liriodendron, into the contemporary urban male's dress, which is full of thick oriental Zen and can not hide the sharp and fashionable urban tone. 
 in addition, Beijing Institute Of Fashion Technology, Tsinghua University Academy of Fine Arts, Shanghai Donghua University, Tianjin textile industry college, Jiangxi garment Institute, Donghua University and other related institutions have also been stationed in Shishi, from the perspective of "industry learning interaction" to promote the upgrading of Shishi fashion buyer industry, and gradually form a source of international fashion buyer fashion, thereby improving the industrial system of the lion fashion buyer. 
 clothing brand big collection 
 as the buyer and buyer's market, the primary task is to integrate brand resources so as to make all roles in the industry chain more efficient and fast. This pattern has also been well penetrated through this China's textile and garment buyer's sinks. At the exhibition, we saw a number of fashion brands including France, Italy, the United Kingdom, Portugal, Greece and many other countries, represented by Eric Tibusch, a leading French designer and Eric Chibush. 
 French high-end fashion buyer brand "PAS STYLE" is one of the most successful brand buyers in China. The brand takes the left bank humanities art type, combines the modern city concise and competent, the fusion modern city street mix and match wind, lets the brand present the multiplex dressing style. 
"P", as the world's top down product supplier, Shanghai Dong Long down products Co., Ltd., this time also came to the buyer's remittance, Shanghai East Dragon set research and development, design, production and sales in one, and serve the world's top clothing brands all the year round, the famous fashion brand Masma (MaxMara), Burberry (Burberry), Monk Lil (Moncler) and many other down products are from Shanghai Dong Long. 
Besides P, there are also many exhibitors such as clothing brand, Wirancis, British family, bin Nu, Xiao Pi Pi, as well as inheriting costumes, Hongcheng garments, etc., exhibiting rich brand resources for the site of this buyer's remittance. 
 strong > surface and excipients are rich in resources 
 besides the clothing brand, the large and auxiliary production enterprises, as an indispensable team in the apparel production chain, have actively participated in the current buyers' remittance. As one of the exhibitors, Anhui Huamao Group is a famous "China cotton textile quality production base". Huamao produces products not only exported to Japan, but also exported to Italy, Germany, France and other countries. In recent years, Italy has joined hands to set up the "Huamao BST" company to produce high-grade textile fabrics and provide supporting materials such as Armani (Arman), Zegna (Zegna) and Prada (Prada). 
 hi-tech fabric has always been one of the focuses of attention in recent years. When it comes to "new high-tech shears", then we can not help mentioning another exhibitor, "Haixing material technology company". The new high-tech shrolls is a successful example of cooperation between Haixing material technology company and the US DuPont Co. It is also the world's first high-tech biomass thermal insulation material used in winter clothing. It has excellent thermal insulation, fluffiness and comfort. It occupies a place in the high-tech production field at home and abroad. 
 in addition to this, there are also many excellent enterprises such as century Heng Fa fashion fabrics Co., Ltd., Suzhou pine and cypress Textile Co., Ltd., Jin Pai textile, < a target= "_blank" href= "http://www.91se91.com/", "cloth /a", accessories, e-commerce, clothing city business association, Fujian faction information consulting, Hongyun clothing car and so on. 
 new form of sample purchasing 
 sample clothing, that is, clothing samples manufactured by garment manufacturers and approved by buyers, usually in the process of production, with the help of third party fashion designers. However, for a long time, the domestic garment industry, including Shishi, lacks the sample market. In order to find new products satisfying customers' satisfaction, many garment enterprises can only send purchasing personnel to find clothes around the world and consume huge manpower and material resources. After the introduction of buyer's remittance, the problem of information asymmetry between designers, buyers and garment manufacturers is perfectly solved. Tian Qiming, President of Shishi textile and Garment Association, said that with the continuous progress of the activities of buying remittance, Shishi is expected to gather a large number of designers and form a professional sample market. 
Xu Yuejuan, a famous designer of Chinese Italy, took part in the purchase of stone lions. "This return to p is a great opportunity for us to learn." Xu Yuejuan said, "in order to participate in the purchase of foreign exchange, we have to take three or four months to complete the sample clothes, in a month to complete." "The works of Italy designers are generally hand-made and very meticulous. The samples we bring here reflect the characteristics of fashion, nobility and youth, which are able to interact with domestic counterparts." It is understood that Xu Yuejuan and his designer team have formally signed into the stone lions YI clothing Expo, and Xu Yuejuan said that this is one of the biggest gains of this purchase. 
 the buyer's age has a long prospect 
 Sun Ruizhe, vice president of China Textile Industry Federation, said that the role of buyer's remittance is just like a "WiFi platform" created in the process of garment industry spanformation. It has played a great role in bringing together creativity and business, and has also provided an excellent platform for the design community, as well as opportunities for industrial downstream integration and docking. 
P, not only that, but with the deepening and frequent international exchanges, a certain scale of talent team has been formed in China, which provides a good opportunity for the buyer system to change the current clothing industry predicament. However, in general, the development of fashion buyers in China is still in a spontaneous state of irregularity. But if buyers want to get through the "bullwhip effect" in circulation, the emergence of a group of Chinese "Zara" will emerge. First, there is no concept guidance, such as what the buyers are, what they can bring to themselves, the lack of clear and reasonable cognition of the industry, and two, lack of platform support, especially lack of a powerful platform to integrate buyer resources based on the whole industry. 
 although the buyer's remittance has made a good start for the development of China's < a href= "http://www.91se91.com/news/index_s.asp" > buyer's market < /a >, the road behind it will also be faced with difficulties and tests. Anyway, we are all looking forward to the future of the Chinese buyer's market. If the buyer's mode can be successfully copied in other industrial clusters across the country, the Chinese garment industry's "buyer era" is not far away.