Wenshang Textile And Clothing Cluster Tries New Mode Of E-Commerce Marketing

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"P >" Wenshang "a href=" http://sjfzxm.com/news/index_c.asp "> textile and clothing < /a > e-commerce center will achieve direct dialogue between consumers and producers, and will promote the gathering of textile and garment enterprises in Wenshang and even the whole Jining area, and promote the strategic pformation of textile and garment enterprises from raw materials processing and OEM production to scale expansion and independent brands.

Zhang Lai Jin, director of the economic and Information Bureau of Wenshang County, told reporters confidently.

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< p > textile and garment industry has been a traditional pillar industry and an important livelihood industry in Wenshang.

In recent years, the textile and garment industry in Wenshang County has developed rapidly and its scale has been expanding.

Up to now, the county's textile and garment industry has 376 manufacturing enterprises, including 35 textile enterprises and 341 garment enterprises.

The South Station Town (Development Zone) of Wenshang County has been included in the development plan of Shandong's textile and garment industrial town with obvious cluster effect.

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< p > to further implement the mass line, enhance the level of government service for enterprises, enhance the cluster effect of textile and garment industry, and achieve the strategic pformation of market terminal products, Wenshang County has put forward a loud slogan of "< a href=" http://sjfzxm.com/news/index_c.asp > e-commerce < / a > new marketing mode ". It guides and promotes the pformation of textile and apparel marketing mode, promotes the Informatization Integration of garment processing enterprises, promotes the pformation of raw materials processing to independent brands, and builds the production base of famous brand clothing in China.

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< p > < strong > build up a platform to boost industrial upgrading < /strong > /p >

< p > Wenshang County organized 5 symposiums of textile and garment enterprises, and went deep into enterprise research 18 times to understand the current marketing models of textile and garment enterprises.

Combined with the characteristics of enterprises, personalization puts forward the mode of "government guidance, market operation and enterprise lead singing", and plans the construction of China International Clothing and e-commerce center.

Through the effective operation of this platform, we will enhance the competitiveness of garment products in Wenshang County, enhance the influence and extroversion of the garment industry, elongate the industrial chain, and accelerate the pformation and upgrading of the industry.

After the successful marketing of garment enterprises, construction machinery, coal and electricity chemical industry, energy conservation and environmental protection enterprises are gradually absorbed.

In addition, Wenshang County also provides logistics bases in the area where e-commerce centers are located, collaborating with the surrounding logistics centers, and establishing logistics guarantee system for textile raw materials, equipment and accessories and products.

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< p > < strong > independent brand, stimulating endogenous power < /strong > < /p >

< p > e-commerce must have its own brand.

In Wenshang County, "take the opportunity to make a living", vigorously promote the "independent brand building project", with innovation as the driving force, project as the carrier, and market orientation, aiming at increasing market and improving quality, encourage enterprises to increase brand innovation, formulate feasible brand strategy plan, implement brand strategy, give full play to the advantages of product brand benefits such as "willing to be able to win", "morning posture", "pride of China", "Jiajie" and so on. Take brand as the leader, promote the comprehensive development of textile and garment industry in Wenshang County, and create a textile and garment industry base.

Up to now, about 100 clothing enterprises in Wenshang County have built at least one brand of their own.

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< p > < strong > the United Nations and the United Nations. The main stream is large flow and large visit < /strong > < /p >

< p > electronic commerce should have "big name".

< a href= "http://sjfzxm.com/news/index_c.asp > > Wenshang County < /a > has confirmed the cooperation with the network marketing giant" Taobao Tmall mall ". Taking the" Tmall Museum "business card as the core, promoting the pformation and upgrading of the traditional garment enterprises as the core, and supporting the development of the electric business enterprises as the goal, we focus on creating a platform (clothing e-commerce public service platform), two bases (e-commerce talents training base, e-commerce enterprise incubation base), three centers (clothing experience center, clothing electronic sales center, R & D design center).

Attract netizens' attention.

At the same time, we should actively promote the external publicity of enterprises, attract users' attention, and create data "big flow and large visit".

After the successful marketing of garment enterprises, construction machinery, coal and electricity chemical industry, energy conservation and environmental protection enterprises are gradually absorbed.

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< p > the clothing exhibition experience center mainly displays the independent clothing products of Wenshang County, builds a good experience atmosphere and strengthens the confidence of the upstream and downstream merchants; the e-commerce center mainly manages the Tmall flagship stores and franchise shops of the backbone clothing enterprises of the county, which is responsible for training exchanges, business incubation, intermediary services, etc. the clothing research and design center mainly provides clothing research and development, design, printing, engineering analysis, production auxiliary tool development and other services for the clothing enterprises of the county, making up for the short board design and development of small enterprises, promoting the sharing of garment designers and R & D equipment, and plays an important role in improving the clothing production level of the county.

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< p > < strong > key cultivation, pushing and expanding, < /strong > /p >

< p > Wenshang County has also included the textile and garment industry in the "five major characteristic industries cultivation project", focusing on supporting cultivation, relying on the textile and garment characteristic industry town and the coordinated processing area, and promoting the overall strength and level of the industry through internal, external and joint venture cooperation.

We should rely on such enterprises as Ruyi Tian Rong, Ruyi Ru FA, AI Si Jie, Jin Dao dress, < a > beautiful dress "/a", "Wan FA dress" and other leading enterprises, and guide enterprises to rely on the great alliance and attach importance to grafting cooperation with large enterprises and big brands such as UNIQLO, ZARA, Metersbonwe, and so on, so as to realize the win-win of scale expansion and quality brand.

Attracting strategic capital to speed up the development of enterprises.

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