Go! Go To The Professional Clothing Market For Bamboo Shoots. (Photos)

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< center > < img alt= "the design sense of the department store in kapok International Japan and Korea area" src= "http://img1.cache.netease.com/catchpic/5/50/50259E154AE401F27A327E326D45E4B1.jpg" width= "309" height= "312" / > /center >

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< p > > a href= "http://cailiao.sjfzxm.com/Matertial/show/default.aspx" > red cotton < /a > International Japan and South Korea area rich department store design sense < /p >

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< center > < img alt= "map / panorama" src= "http://img1.cache.netease.com/catchpic/4/42/425F62268CB909C6974DCAE32F2DB3B1.jpg" width= "277" height= "537" / > /center >

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< p > map / panorama < /p >

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< center > < img alt= "the high-end women's clothing area of the white horse building highlights the tall" src= "http://img1.cache.netease.com/catchpic/3/3D/3DFAEF4C877B981006B5E0FE3564DB4E.jpg" width= "266" height= "340" / "/center".

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< p > < strong > white horse building high-end women's clothing area highlighting tall < /strong > /p >

< p > < strong > Graphic / Yangcheng Evening News reporter Liu Jianing Zhang Wei < /strong > /p >

< p > < strong > Industry > /strong > /p >

< p > buy good quality and inexpensive new spring and summer clothing. Taobao is afraid to buy products that do not sell products. It seems too expensive to go to stores. Smart consumers begin to enter the professional clothing market to buy new products.

As a leading professional market in the country, Guangzhou has a large number of professional clothing markets, especially the Liuhua business circle.

Now, let's learn how to turn into a Taobao person.

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< p > < strong > sketch of Liuhua business circle: exploration Liuhua gold mine < /strong > < /p >

< p > when you get out of Metro Line Five "Guangzhou Railway Station" brake, you will find that everywhere is full of "clothing wholesale" elements.

The advertising advertisements and clothing brand advertisements of the major garment cities occupy most of the light boxes in the subway station. The passers-by who walk with you often carry bags of large bags. Those who rush through the black plastic bags are the ones who have just taken the goods from the clothing market.

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It is easy for people to forget their location. For those who have not mixed up here, it is not easy to accurately determine the location of a garment market. In a small business circle, more than 20 professional clothing markets including white horse, red cotton, one horse, world trade and new earth are gathered. The data show that more than 30 professional markets are gathered in Liuhua business circle, with a daily turnover of 300 million.

If you mark every professional market on the map, it will be densely packed with a pin symbol.

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< p > < strong > Review: the clothing market in Guangzhou also looks at Liuhua < /strong > < /p >.

< p > Liu Jie, manager of marketing department of Guangzhou Baima, said that the Liuhua business circle, which is dominated by high-end products, is the thirteen line business circle with fashionable fashion and the Shahe business circle, which is mainly located in the middle and low end, and has been built into the wholesale layout of Guangzhou's clothing.

Among them, Liuhua business circle is most famous.

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Bu Xiaoqiang, general manager of the red cotton international fashion city (hereinafter referred to as "cotton cotton"), said: "the wholesale market in Guangdong has not been formed for a long time. Since the development of Humen's" front shop and back factory "in 70s, the professional clothing market in Guangzhou has started in 90 years, and has changed from a trade based economy to a business oriented economy." cake "has grown into a major market segment, which has spontaneously formed.

There are about 23 professional clothing stores in the Liuhua business circle, with an area of 1 million square meters.

It can be said that at present, Liuhua business circle has become one of the most important clothing wholesale business circles in China.

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< p > > strong > three trends, see business circle < /strong > < /p >

< p > < strong > trend 1: < /strong > < /p >.

< p > < strong > the pformation and upgrading of Liuhua business circle is imminent. < /strong > < /p >

< p > however, after nearly 20 years of development, the development of Liuhua business circle has also entered the era of upgrading and pformation.

After all, the professional market of clothing brings together a large number of logistics and stream of people, which has a prosperous role in the business of a region, but at the same time, there will be some security risks.

Not long ago, the relocation of Beijing zoo's clothing wholesale market (hereinafter referred to as dynamic batch) could be described as a blockbuster which attracted the attention of practitioners in the professional market.

In spite of the fact that the final move is not yet implemented, whether Guangzhou's professional market will face the need to move from the urban area to the suburbs and how the wholesale market itself will realize pformation and upgrading are all facing the immediate problems.

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< p > January this year, the Guangzhou municipal government deliberated and adopted the implementation opinions of Guangzhou on promoting the pformation and upgrading of the specialized wholesale market. It proposed that the market pformation and upgrading should be promoted through planning adjustment, and clearly pointed out that the new wholesale market would be banned in the central city area, and the "three cash" market, such as cash, spot and spot trading, should be closed or relocated.

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Bu Xiaoqiang, vice president of the China Economic and Trade Promotion Association, Guangdong apparel and apparel industry association, Guangdong Wholesale Market Association and other professional agencies, believes that the pformation and upgrading of Liuhua business circle will take four words as the core, that is, "shut down and turn around".

Guan means to turn off a batch of backward formats; stop a group of businessmen who have hidden dangers and wait for rectification after they are reformed, and refer to merging similar items and integrating statistical caliber.

It is foreseeable that the pace of pformation and upgrading will accelerate.

With the development of the city, high density industries will be moved to the suburbs, including logistics pfer, housing reform, housing and warehousing, and so on. The benefits can not be denied. The purpose of the pformation of professional clothing market is to pform from the previous decoration to the upgrading of the operation concept.

From the role of landlord to the pformation of the role of operators, and from the precise positioning, building brand platform, innovative operation mode and other aspects, to enhance the strength of the professional clothing market.

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< p > the white horse next to the red cotton is also the leader of Liuhua business circle. "Many famous clothing brands are coming out of the white horse, including chain brands and listed brands. What the white horse has to do is to become a brand incubator base. Meanwhile, Baima is actively exploring the mode of electric business," Liu Jie said. The white horse clothing network of white horse is an important measure to test the water electricity supplier.

These will be the way to pform the professional clothing market in the future.

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< p > < strong > trend two: < /strong > < /p >.

< p > < strong > hardware upgrading the clothing specialized market shopping center < /strong > /p >

< p > if you come to the mainstream professional clothing market for the first time, you will find that the situation here is quite different from the imagination.

Generally speaking, the wholesale market is crowded with people, the goods are untidy, and the corridor is smoky and crowded. But in the Baima, red cotton and Guangzhou World Trade and other professional clothing market, it has been a circle.

In the red cotton international, which takes the theme of European and Korean fashion as the theme, the decoration is very exquisite whether it is the bustling first floor or the six or seven storey building. Besides the bright and spacious floor and clear guidelines, every businessman has worked hard in the shop decoration. On the seven floor of the red cotton, the reporters saw different storefront shops, including small refreshing, simple, fashionable, Korean, retro, and so on. Even inside the shop, they are very particular about the display effect. Compared with the mainstream shopping centers nowadays, the design sense and fashion sense are also not enough.

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< p > "with the upgrading of hardware and software, the clothing wholesale market should be renamed" the specialized clothing market ".

In Liu Jie's view, the hardware upgrading of the professional clothing market will continue.

It is understood that the seven floor of the white horse has completed the renovation project. At present, some of the projects on the first floor are being pformed, and the pformation of other floors is about to start.

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The Guangzhou world trade dress city, which is in the same place as Liuhua business circle, was officially opened last year. As a newcomer, Guangzhou world trade dress city pays more attention to hardware. According to the introduction, the Guangzhou world trade clothing city has 280 thousand square meters of huge volume, more than 3000 shops and office rooms, a ten thousand square meters of urban clothing and clothing fast distribution center, about 2000 parking spaces, 111 elevators, 7 meter shop berth height design and other rigid indicators.

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< p > < strong > trend three: < /strong > < /p >.

< p > < strong > combination of wholesale and retail should go to professional market Taobao < /strong > /p >

To buy clothes in the professional clothing market has become one of the smartest choices for many consumers nowadays. < p >

Candy, a regular clothing company in the Liuhua business circle, is a foreign company employee. Despite its high wage income, Taobao still likes to go to the professional clothing market.

Candy said, compared to the stores, the clothes here are cheap and the styles are new enough, so long as they spend their time and mind, they can buy good products.

If you can find a buddy, the price will be more affordable.

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Less than P, such as Candy, retail is becoming an important development direction of garment market.

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< p > Liu Jie said that the professional clothing market began with retail sales in July and August and January and February, and hoped that the retail price would be reduced through low price clearance, so the clothing price was very cheap during this period.

Today, this has become the norm. The day before last year's lunar new year, the traffic volume even reached 100 thousand people.

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< p > Liu Jie said that in white horse, the proportion of wholesale and retail is about 70:30.

Generally speaking, the wholesale price is about seventy percent off of the tag price, while the retail price is twenty percent off of the tag price.

In addition, in order to facilitate customers to buy clothes, white horse even set up fitting rooms on each floor.

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< p > > a href= "http://cailiao.sjfzxm.com/Matertial/show/default.aspx" > Bu Xiaoqiang < /a > also encourages consumers to go to the professional market Taobao.

"Two seasons a year, spring, summer and autumn and winter are the best time for Taobao. Before the Spring Festival, clothes for the autumn and winter, the clothes for spring and summer in July are new and the price is cheap.

However, although retail can earn oil and candle money for merchants, wholesale is really profitable, but Bu Xiaoqiang still believes that the professional market is different from the retail market. Traditionally, there is a golden ratio between wholesale and retail, that is, 80:20. With the demand of consumers, retail sales are rising continuously, and the proportion to 60:40 is the upper limit.

Bu Xiaoqiang said, "after all, there is still a difference between the retail mode and the professional market in terms of service mode and sales mode."

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