Popular Buyer System In Footwear Industry In China

At present Shoes and clothing Industry, ordering system operation mode is the most extensive and mature mode of domestic brand market. For brand operators, the ordering system is easy to operate, the production plan is strong, and the terminal management is handed over to the distributors. The company only needs to do well in the market maintenance management and supporting services, and the remaining manpower can be used for market development and inspection, market research and analysis.

Fashionable Buyer system

In the shoe and clothing industry, the ordering system is the most widely used and the most mature mode in the domestic brand market. For brand operators, the ordering system is easy to operate, the production plan is strong, and the terminal management is handed over to the distributors. The company only needs to do well in the market maintenance management and supporting services, and the remaining manpower can be used for market development and inspection, market research and analysis. Brand enterprise's market management system only needs a customer service center, a statistical analysis department, a warehousing distribution center can be fully competent.

On the other hand, choosing ordering system can also win time for brands. Products have been fully prepared two months ago, even if there are quality problems, they can be solved ahead of time, and generally will not affect sales.

But it should also be seen that ordering system is more conducive to the overall optimization of the brand resources. Compared with brands, dealers gain less benefits from ordering systems. The buyout ordering system often puts huge pressure on the dealer's capital chain, and at the same time, inventory digestion is also facing enormous challenges.

In recent years, footwear industry has been subjected to heavy pressure from inventory. The drawback of the disconnection between order system and market reaction is increasingly exposed. If scale operation is the primary stage of the development of shoes and clothing retail enterprises, fine management is a new stage of development of retail enterprises.

Wang Jianyuan, general manager of PEAK e-commerce department, said, "what is the buyer? Simply speaking, it is responsible for every link of the commodity from buying to selling, to ensure that the commodity obtains the maximum profit and the smallest business risk in the circulation process."

In order to buy goods, buyers should make accurate demand analysis according to the historical sales situation, combined with the trend of consumption and the trend of consumption trend. Besides, the purchase plan should match the terminal band, visual presentation and product mix. When goods arrive, buyers should plan the number of styles listed on the terminal and keep them in a reasonable range. After the products are listed, according to the sales performance of the products, the life cycle of each garment is forecasted, and the lead time, positive price period, discount promotion period and special price clearance period of the product are made, so as to ensure the profit rate of the products while ensuring the reasonable weekly turnover rate of the whole goods. Finally, buyers need to be unified to guide salesmen to introduce products to consumers.

Such buyer oriented enterprises represent a fine business model, or will become the future trend of the footwear industry.

Landing takes time.

　 Not a few The local clothing industry held a conservative attitude towards Shishi to form such a sample market. Shi Hairong, chairman of the wolf family, believes that in the aspect of accessories, there is no way to provide the soil for sample market. In recent years, Shishi has lagged behind in the development of surface accessories, the price of cloth is relatively high, and its competitiveness is obviously declining. With the rise of the wholesale market of surface accessories, such as Changshu, Hangzhou and Guangzhou, the space for the development of Shishi accessories market is further restricted. However, the garment manufacturers in Shishi downstream are generally in the credit market, and the accounts are too long, leading to the pressure of funds on the upstream surface accessories business. In recent years, there has been a continuous shift to Jiangsu, Zhejiang and Shanghai. The Hongjin platoon, which transfers the fabric business from stone lions to Keqiao, Shaoxing, says that Shishi fabric producers usually receive orders of more than 2 kilometre. However, in Hangzhou and Changshu, many textile factories can place orders hundreds of meters. Nowadays, the pattern of small batch quick turn over in garment industry has become a trend. The competitiveness of Shishi noodles accessories industry has become weak.

The R & D design has always been a short board of Fujian style clothing, and the buyer's hope is to build up a famous Chinese garment design Silicon Valley by bringing together first-class designers, to provide the fashion clothes that follow the fashion trend. Insiders say that if we can successfully assemble designers, we will exert ourselves in the front-end of clothing R & D design, not only for the shaping of the sample market, but also for the transformation and upgrading of Fujian style garments.

Wang Jianyuan also pointed out that there are no real buyers in Quanzhou. These so-called "buyers" everywhere search for the best selling styles, and copy and print copies with the edition master, which is far from the real buyers. The so-called buying system is a market-oriented operation mode, which covers six links, such as collection and arrangement of market information, positioning of commodity planning, procurement of goods, distribution of goods, logistics and distribution, and commodity promotion. It is a precise and rational systematic project, and buyers are only a part of the system.

Shi Hairong believes that the core competitiveness of the buyer's enterprises is actually the supply chain system of commodities, which requires meticulous management science. Many local enterprises are unable to keep up with the supply chain, resulting in a series of problems such as excessive purchasing amount, good money not being filled in time, replenish orders and large quantities of inventory, and the goods sold in this store are in stock. A series of meticulous management is needed to solve the problem. But the boss of a designer or a buyer often lacks a deep understanding of rational scientific management, which is an important reason why the buying system is difficult to land in Quanzhou.

It takes a long cycle to cultivate a mature buyer, which has become a constraint on the buying system. Wang Jianyuan said that buyers need professional knowledge, not only to have a good sense of aesthetics, but also to have a keen sense of smell in the market, but the process of training is very long. He said: "buyer training needs time cost, generally mature for 2 years, experience a spring, summer, autumn and winter to feel, experienced two will have more mature buyers."