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    Daniel Chan: Yintai'S Cross Border Cooperation Logic And Innovative Secrets

    2014/6/14 16:17:00 29

    TeslaChannelsShopping MallsProjects

    < p > < strong > restore the whole process of intime Tesla cooperation < /strong > < /p >
    "P >" and "a href=" http://www.91se91.com/pioneer/ "Tesla < /a" cooperation is particularly fast. In May 5th this year, the two sides were the first contact. The government of Xiacheng District of Hangzhou created a new idea of change, starting from the needs of the citizens, and at the same time, having a strong sense of environmental protection, so the government introduced two enterprises to meet. Daniel Chan, CEO of Yintai business group, told reporters that the two sides had only started a month when they started to cooperate. < /p >
    < p > according to the cooperation plan of the two sides, Yintai group will provide more than 40 Tesla dedicated charging parking spaces in Beijing, Hangzhou and other national Yintai commercial real estate projects and intime department stores, providing charging service for Yintai and Tesla users. < /p >
    < p > cooperation with Tesla is provided by Yintai and the electricity charge is charged, and the charging facilities are provided by Tesla. Daniel Chan said that Yintai's cooperation with Tesla focused on the long-term strategic value. Although there are not many users of electric cars, this is a future industry. Yintai hopes that more new cooperation will lay the foundation for future business development, and in the future, it can also develop vehicle maintenance and other cooperation. < /p >
    < p > by using the public charging place provided by Yintai, Tesla Model S can increase the mileage of 100 kilometers per hour in only 1 hours, and it can be filled in 3 hours. During this period, the owners need to pay only 5 hours' parking fee. This time is the time to finish shopping, having a meal or watching a movie at < a href= "http://www.91se91.com/pioneer/" > shopping mall < /a >. < /p >
    < p > < strong > another sample of cross-border cooperation "Yintai Bao" < /strong > /p >
    < p > similar to Tesla, Daniel Chan gave another case of "hit the nail on the head" - Yintai Bao. "At that time and Alipay CEO talked on the plane, it felt very fit with the needs of consumers. After the plane, they called their teams, and ten days later, Yintai Bao products were on the line." Daniel Chan summed up the two cross-border cooperation cases, there are two common points, in line with user needs, both sides accept new things very quickly. < /p >
    The cross-border cooperation between P and Ali has made Yintai taste the sweetness. In the past, Yintai business has been operating about 1600000 VIP members for more than 10 years, while the payment project launched by Alibaba, "Yintai Bao", has received 5 million members in only 3 months. In revealing the reasons for the success of this new membership card, Daniel Chan said three reasons. < /p >
    < p > home page, the traditional enterprise membership system is single, expanding the membership card's < a href= "http://www.91se91.com/pioneer/" > channel < /a > is also relatively single, not fully meet the needs of customers. The membership cards of traditional physics cards are often forgotten, and Yintai Bao improves its convenience through authentication and mobile phone binding. < /p >
    < p > secondly, Yintai Bao changed the way of original member card communication with customers and became a bridge of two-way communication to truly understand what customers want. < /p >
    < p > in addition, through Yintai Bao to achieve data mining, and customers to complete a pair of institutionalization of communication, to achieve private customization. In the background, we will analyze each customer's consumption behavior logic to make cluster labels (do not make personal data labels), provide customers with exclusive services, improve accuracy, and truly start from customer needs. < /p >
    < p > < strong > Yintai's innovation mechanism and protection < /strong > < /p >
    < p > innovation and change come from the grass roots. Because these grass-roots colleagues can reach customers. " Daniel Chan believes that in the Internet era, senior executives should listen to employees and employees in the industrial age instead of listening to customers. "Only when employees feel the needs and trends of customers can they provide better services." Daniel Chan said. < /p >
    < p > in order to encourage innovation, Yintai set up an innovation guarantee research group inside. "We are not called innovation teams, but innovation security teams. This is because innovation is not done by this group, but by all frontline and all staff members." Daniel Chan pointed out that this management logic is because the high-level a href= "http://www.91se91.com/pioneer/" > resources < /a > can change the company's processes and mechanisms, so that all the innovative ideas will not be buried in the bud stage, and will not die on the way to the battlefield. < /p >
    < p > in order to ensure the orderly progress of the innovation mechanism, Daniel Chan himself served as the leader of the innovation protection research group, which is one of Daniel Chan's only two titles in the group, and the other is the leader of the employee care team. < /p >
    < p > since 2012, Yintai has set up an innovation award, with the highest reward of 1 million, followed by 300 thousand, 100 thousand, 50 thousand, 20 thousand and so on. "The lowest 20 thousand awards, as long as employees suggest that the company believes it is reliable, has the meaning of operation, regardless of whether it has been executed or rewarded the person who gives the idea." Daniel Chan said that in order to ensure the maximum efficiency of the process, Yintai has an innovative mailbox and is directly responsible for it. < /p >
    < p > "the most regrettable thing is that these 1 million have never been obtained by employees. Now there are about one hundred or two hundred ideas that can be received in a year, of which dozens of them are screened out, and now the a href=" http://www.91se91.com/pioneer/ "project < /a > is twenty-seven. Daniel Chan told reporters. < /p >
    Daniel Chan also has no general view on the attitude towards innovation. < p > "Nine times and half of the ten innovations are against the wall. If management is the psychology of asking for blame, innovation is hard to be excavated. We should look at innovation with a tolerant attitude, and remember that failure is normal and success is accidental. Daniel Chan said. < /p >
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