Interview With Yang Liang, Director Of Brand Development Of "OFFSIDE Offside"

< p > < strong > reporter: Hello, Yang! How did OFFSIDE offside get out of the market by precise positioning? < /strong > /p >

< p > < strong > Yang Liang: < /strong > compared to children's wear, a href= "http://www.91se91.com/pioneer/" > adult dress /a > industry, the brand Za and the market competition are in a dilemma. Teenage clothes or real blue ocean are also recognized as "the last piece of cake in the clothing industry".

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< p > "OFFSIDE" junior dress is a clothing and clothing brand tailored for young men and women aged 7~15 and 130cm~180cm in height. It provides fashion, diversity and personality dressing solutions and growth course for young friends.

OFFSIDE is also the first clothing brand that is accurately customized according to the age characteristics, physical characteristics and edition features of Chinese youth groups.

In the youth clothing market segmentation, we have worked for eight years and have never changed. Therefore, in the youth clothing industry, we can lead the development of the whole market.

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< p > strong > reporter: 2014 is the year when OFFSIDE begins to take off. What are the major strategic initiatives of the company this year? < /strong > /p >

< p > < strong > Yang Liang: < /strong > 2014 is indeed a crucial year for the development of OFFSIDE brand.

This year, we have hosted the China Youth Growth Summit Forum in Guangzhou in April, which has aroused great repercussions in the industry.

In August, we plan to hold a summit in the Great Hall of the people in Beijing, covering the whole youth industry. < a href= "http://www.91se91.com/pioneer/ > > fortune forum" /a ". All brands of clothing, clothing, education, household goods, toys and other services will participate in the children's industry. We will strive to make it one of the most influential Summit Forum in China's economic field.

In addition, we plan to hold more than 30 brand promotion meetings throughout the country and continue to expand brand influence.

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< p > < strong > reporter: I like OFFSIDE's design style very much, I have precise positioning and very own characteristics. I also want to ask many loyal consumers, what's unique about OFFSIDE's teenage dress in product development? < /strong > /p >

< p > < strong > Yang Liang: < /strong > we set up the first domestic youth costume research and development team eight years ago. To this day, the R & D center already has more than 40 first-class fashion designers.

We have set up an international product research and development team. We have established our own studio in Seoul, Korea and Paris, and have started working with top designers of Milan, New York, Tokyo and other European and American fashion cities.

Our products will be more and more international and more and more popular. Every quarter, < a href= "http://www.91se91.com/pioneer/" > /a > will be better than the previous quarter.

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P: < strong > reporter: OFFSIDE trend living hall not only has a very large shop area, is very well decorated, but also has many functional areas, such as rest area, activity area, etc., can you talk about the development idea of this big store mode? < /strong > /p >

< p > < strong > Yang Liang < /strong >: "OFFSIDE offside" trend living hall and "OFFSIDE offside" juvenile dress are quite different in positioning. It covers all aspects of children's wearing, playing, using, learning, intelligence and so on. It is a multi-functional one-stop shopping center, with an area of 300~1000 square meters, and will grow to 3000 square meters later.

In the "OFFSIDE offside" trend living hall, we will implement the OTO strategy and adopt the global and whole network chain member store mode.

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P: < strong > reporter: where will the focus of Future Ltd work? What is the future goal? < /strong > /p >

< p > < strong > Yang Liang: < /strong > our goal is to strive to open up new markets and rapidly increase the number of < a href= "http://www.91se91.com/pioneer/" > shop /a > to let more children know OFFSIDE brand.

On the other hand, we will try our best to make the terminal well and help cooperative stores to improve sales performance.

The company is now implementing the "talent strategy". There are more than forty senior directors at headquarters, and all functional centers are equipped with sufficient professionals. We hope that the brand can be promoted in all directions and grow rapidly.

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< p > according to the development plan formulated by the company, the "OFFSIDE" trend living hall will become the focus of the market development strategy in the future. The whole brand will gather the best quality resources to develop the large shop of 300~1000 square meters. It is estimated that the scale of the 500 trend living houses will be formed in 2017, and the annual sales volume will reach 3 billion yuan.

OFFSIDE juvenile clothes will be the first brand in the world in the next three years. It will become the best life partner of children in the future: < a href= "http://www.91se91.com/pioneer/" > middle class < /a > "/p".