Interview With POOVE President Chen Jinbo CEO: Strengthen Enterprise Management And Lead The Brand To Fly By "Internal Force"

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< p style= "text-align: center >" (map), President of POOVE (China) Co., Ltd..CEO Chen Jinbo < /p >

< p > in the current < a href= "http://www.91se91.com/" > commercial < /a > environment, most enterprises will pursue one-sided pursuit of performance and ignore their own "wrong path".

The general view is that good sales can prove the strength of an enterprise.

However, in modern marketing, the standard of measuring the development trend of enterprises is efficiency.

Therefore, how to create the same or even higher value at a lower cost and lower risk is the first pursuit in modern enterprise management and internal optimization.

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Chen Jinbo, President of POOVE (China) Co., Ltd., P CEO, has his own unique view on how to improve the overall efficiency of the team: "strategy determines that the business is doing the right thing, and the process can help the enterprise to do things efficiently, low cost and low risk.

Therefore, whether the team process is perfect determines whether the enterprise strategy can be effectively and efficiently implemented and landed.

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< p > in fact, process optimization has always been an indispensable means for any enterprise to strengthen management.

In recent years, a number of leading brands of milk powder have appeared quality problems in recent years. After sorting out the ins and outs of events, we can see that most of these incidents that cause "devastating" attacks on brand image are mostly caused by improper management and process oversight.

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< p > we can see that the healthy and efficient operation of an enterprise depends not only on "external force", that is, the market input and marketing we usually talk about, but also depends on the internal force of the enterprise, that is, the sorting and optimization of the team process.

The imperfect process and low efficiency will not only consume a lot of costs, but may even bring many problems to the overall operation of enterprises. These problems often need more manpower and material resources to solve them.

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< p >, therefore, on the basis of the basic layout of the market, Chen Jinbo is the optimization and combing of the internal process as the strategic focus of POOVE's future: "sorting out the process is conducive to the formation of a scientific, sound and effective system, and improving the efficiency of enterprise operation.

Therefore, it is the strategic focus of POOVE to comprehensively sort out and optimize the internal processes and create an efficient team operation mode.

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< p >, aiming at the improvement and optimization of the internal process and the implementation of the < a href= "http://www.91se91.com/" > team < /a > process, Chen Jinbo believes that this is a work that must be highly valued from the top level of the enterprise, the various departments to the branches, and even the retail terminal, which is a huge and systematic project.

POOVE has also formulated a perfect solution for this project and is moving forward in an orderly way.

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< p > "process combing needs to be carried out according to the specific contents and nature of each department and work.

We must not apply mechanically. We must work out the most reasonable process mechanism for every department and every work. "

Chen Jinbo pointed out that the process of combing and optimization needs to follow two principles.

The first is to tailor the process planning according to the nature and nature of the work, followed by finding the key points of the core.

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< p > > therefore, < a href= "http://www.91se91.com/" > POOVE < /a > fully mobilize the participation of all departments and staff members in the process design, and carry out repeated discussions between departments and project groups, and constantly push forward with the practice, and finally form a way of thinking.

After the formation of methods and ideas, we should start with the key points and solve the fundamental problems, so as to promote the overall improvement of the overall process.

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< p > for example, at the production level, the goal is to build the best quality products. Therefore, POOVE starts with quality control, through strict quality control, so that raw materials screening, manufacturing and other links have standards to follow, so that the optimization of the whole process will be half done.

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< p > for each branch and retail terminal, since 2013, POOVE has launched the two strategic projects of "branch operation system construction" and "terminal profit mode reengineering". Its goal is to introduce a standardized and streamlined operation and management system for each branch and retail terminal, so as to enhance the competitiveness of the terminal market of the brand in an all-round way.

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From P to 2014, POOVE has made remarkable achievements in the internal optimization of its branches and terminals. On the one hand, the operation and management level of each branch has been greatly improved through efficient strategic deployment and effective landing execution. Meanwhile, the terminal standardized operation system has been effectively consolidated and consolidated, and the continuous profit level of each terminal network has also made a breakthrough growth.

At present, the terminal operation projects are still advancing in an orderly way, and the follow-up will cover a wider range, so that the branches of POOVE's national regions can be comprehensively improved and optimized in the operation system and management process.

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Although P has achieved good results, it is far from the "victory" moment in Chen Jinbo's view: "the construction and optimization of the internal processes of enterprises is a long-term process, and can not be accomplished overnight, nor can it be once and for all. We need to constantly sublimate our understanding of management.

In the future, we will continue to deepen our team process and make POOVE's team truly the most efficient and unbreakable.

With enough internal force, the brand can be leaped again.

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