You Bao And Shun Feng Hey Customers Reverse O2O Play New Retail

< p > "Internet +X" is subverting all trades and professions. Retail is not the first industry to be changed by Internet crossover, nor will it be the last one. From B2C, a href= "http://www.91se91.com/" C2C "/a" to O2O, the retail industry pformed by Internet is becoming more and more interesting.

The sales of O2O, the HSF, seems to want to further expand the online retailing line from the offline to the online. This is not just a change in online and offline order, but also a reshaping of payment and consumption habits.

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< p > the future retail formats are intelligent vending containers or offline convenience stores that experience online consumption, or a commercial form that has not yet appeared. Eventually, the Internet will enable retailers to provide consumers with more cost-effective products at a lower cost.

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< p > < strong > smart automatic a href= "http://www.91se91.com/" > vending machine < /a > /strong > /p >

< p > in the office building of an Internet company located in Zhongguancun, a row of colorful friendly vending machines is particularly noticeable.

At noon every day, the staff of the company would gather in front of the PAI Pao vending machine, not to buy drinks, but to buy lunch.

These vending machines have some traditional beverage sales functions, but there are some lattice convenience lockers similar to supermarket lockers, which sell a warm lunch.

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"P", "Bao", this vending machine is not uncommon in places where the subway is full of people. Its most distinctive feature is that it has two kinds of online payment functions, WeChat and Alipay. It only needs to use the WeChat or Alipay wallet to scan the two-dimensional code on the container, so that the price and detailed information of the goods can be viewed on the mobile phone, and the payment can be continued.

After the payment is successful, the door automatically opens, or the merchandise falls automatically.

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< p > it is understood that the company has launched about 20000 mobile Internet vending machines throughout the country, and the company can control the vending machines in real time through the networked data management system.

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< p > over the past decade, the retail business of vending machines has experienced a slow growth.

The cost of each vending machine is around 25 thousand yuan, and the net profit margin of each selling bottle of 2.5 yuan Cola is only 10%. For vending machine operators, this means that it will take 3 years to recover the machine cost only.

There is another point that can not be overlooked. The vending machine has a depreciation rate of 10%, and the machine life can only be maintained for 5 to 8 years.

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The door cabinet vending machine developed by you and P can be compatible with all kinds of FMCG, and greatly enriched the category of products sold by you.

You also launched the APP client of your mobile phone. Users can place orders on the phone and pick up goods on the container.

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< p > in addition to the traditional friendly auto vending machine and the friendly buffet convenience store that provides employee benefits for Internet companies, you also developed a self-service delivery cabinet to provide consumers with self-service courier service.

At present, Jingdong and SF have launched similar products.

In addition, he also works with mobile operators and banks to make a physical exchange of points, hoping to create a channel for small scale convertibility, and use integral points to buy goods on the friendly treasure vending machine.

The company's equipment is spread all over the city, which is equivalent to adding countless points of exchange for operators.

At the same time, you are trying to use the role of a physical application store, and intend to provide free WiFi within 40 meters radius on the vending machine of factories and universities, so that users can download music, video or other content to the "friend" application store, and divide them into channels to get the cost of a wireless value-added business.

You hope to build a smart terminal under a line and become a "business hall" of Internet companies.

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< p > "friend treasure" is still a precise advertising platform. Besides traditional screen display, it also brings users gradually from offline to online.

According to Li Minghao, CEO, when users purchase goods at traditional retail terminals, it is difficult to collect effective information, but online users can well grasp consumer behavior.

"I know how much sales a user can contribute every month. When he does some shopping every day, he likes to drink tea or carbonated drinks, which can provide more accurate data services for my advertisers."

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< p > since the beginning of 2014, you have stepped into interactive advertising business, and have launched this kind of interactive activities frequently. The intention is to turn 20000 offline self-service retail networks into a marketing integrated distribution network.

In the near future, friends of Bao joined hands with telecom operators to offer telephone points, buy drinks, participate in a sports brand online research questionnaire, get a drink, pay attention to a brand WeChat account and get a drink.

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< p > > "we define the business model of the future of the company. The profit point of the future is 20% from traditional retail, 30% from advertising and data services, and 50% from e-commerce."

Li Minghao said.

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< p > < strong > hey guest's virtual retail < /strong > < /p >

< p > May 18th, 518 SF "Hey guest" stores were officially launched in more than 70 cities across the country.

Shun Feng once again stepped into the retail industry across the border, bringing a completely different pattern from previous convenience stores: offline experience and online consumption.

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Less than P, the appearance of HSF Hakka stores is similar to that of ordinary convenience stores, but the interior is quite different.

In the hey Inn, you can't see the traditional shelves, instead of the photos on the wall and glass. They are also divided into service area, filling area, fitting test, < a target= "_blank" href= "http://www.91se91.com/" > shoes > /a > area.

Without storage pressure, the cashier and tally clerk were saved, and the exhibition space was saved. The operating cost of hi shop was far lower than that of ordinary convenience stores.

Users can scan the two-dimensional code by mobile phone or flat panel to pay for the selected merchandise, and the touch screen is also available for users to purchase.

After the order is completed, you can go home and wait for delivery.

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"P" is different from ordinary electricity providers. Hey customers have both online and offline functions. Besides commodity sales, hey customers also cover community services such as ticket purchase, telephone recharge, water and electricity payment, various kinds of goods purchased online, and letters and articles.

At the same time, he has taken an important function of the old bank of Shun Feng.

Residents in the store express a discount of 2 yuan per discount, stores can also receive express mail, no one in the family, no one signed the express delivery, you can put it at the door of the "Hey guest" shop.

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< p > If only to send and receive couriers to solve the last mile distribution problem, the value of hey customers is not large. Many express companies have already achieved the function of collecting and distributing the existing convenience stores.

And SF set up hey customers, in fact, it is necessary to use their channels and big data mining capabilities for platform development, and then change the existing retail formats.

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"P", as the leader of the express industry, is facing the huge amount of sending data every day. After analysis and sorting, it can know the comprehensive consumption ability and the consumption structure of the subdivision area.

These information is very important for the precise marketing of the electricity supplier.

The SF, which has mastered the information, has built a platform like hey customers to attract the electricity providers to enter, and make the customers into the entrance of life type electric business.

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< p > < strong > < a > href= > http://www.91se91.com/ > retail > /a > state change < /strong > /p >

In the past one hundred or two hundred years, retail formats in the world have been interwoven and replaced. From roadside stalls to department stores, from supermarket convenience stores to hypermarkets, from shopping centres to online shopping malls, consumers constantly seek retail forms that can reduce their time and money expenditure on unit goods.

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< p > the traditional retail industry's biggest drawback to consumers lies in the asymmetry of information.

Psychological experiments show that the layman's pricing of products in a certain industry is not at all bottomed out. Only the anchor price is thrown out, and consumers will be led by their noses.

However, the emergence of the Internet has obviously broken this pattern.

Traditional retail touches, from online to offline push mode, reduce the search cost of goods and make pricing pparent.

Not only that, the Internet has also created a large number of user reviews UGC (user generated content).

These UGC truly create the trust mechanism of the Internet.

And this virtuous cycle is the traditional retail industry's impossible advantage.

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< p > however, there are many retail products which can not be separated from trial experience. If we adopt the pure online to offline mode, there will be many problems.

The emergence of reverse O2O mode, combined with offline experience and online consumption, has expanded the category of online sales to some extent, and has also solved some factors that impede online shopping.

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< p > predicts that the retail industry in the future will have three major characteristics.

First, it will become a combination of offline and online; second, homogeneity oriented functional products will become increasingly uncompetitive, and those with first-class user experience will stand out; third, with internet big data, personalized integration will be pushed.

Whether it's friends or customers, it is a step forward in the exploration of retail formats in the future.

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