Electricity Supplier Delivery Market Later, Shun Feng: Do Not Want Price War.

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > express industry > /a > SF EXPRESS has always been on the "tall and high" route. Recently, it has been repeatedly exposed to "self dropping" to grab the market, and it also grabbed the market that the previous companies did not visit much.

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In the middle of May, SF launched a lot of express delivery products for P, including "electronic business", "Shun Feng box", "Shang Meng Hui", "green channel" and so on.

One of the most eye-catching is the "Shun Feng small box". If the cargo volume is less than 1200cm3 and the weight is less than 200g, it can enjoy the preferential price of "8 yuan in the same city and 12 yuan across the province", and the delivery price is reduced by about 30% compared with that of SF's Ordinary Express.

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< p >, however, "relying on price to grab the electricity delivery market" argument, and can not get SF EXPRESS electric business logistics department vice president Gong Tao's endorsement, "even if the price of some products compared to Shun Feng Ordinary Express price concessions, but in fact than the electricity supplier delivery market occupy the big head of" three links one up "price is still high, we do not want to participate in the electricity market delivery competition in the way of price war.

In an interview with the first Financial Daily reporter, Gong Tao said.

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< p > this is also the relevant person in charge of the SF electronic business board. It is the first time to respond positively to the concern of the industry on the delivery market of SF.

Gong Tao revealed that SF is indeed speeding up the development of the e-commerce delivery market, and even has established a separate business department to focus on the development of the market, and the focus of the force will still focus on the customers who are good at the time, stability and cost performance of the service.

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< p > however, compared to the more standardized traditional express market, the demand for more diversified and complex electricity delivery market for SF is indeed regarded as a "latecomer", while Wang Wei, the head of SF, is not eager to make progress. The specific assessment of the business department has not set up KPI indicators such as scale and revenue.

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< p > < strong > test < a href= "http://www.91se91.com/news/index_c.asp" > customer demand < /a > /strong > /p >

Less than P, the first time that SF has made people feel like having a plan in the delivery market of the electricity supplier, or on the "double 11" line of "electricity supplier preference" last year, if the delivery volume reaches 2000 votes per month, it can get the preferential price equivalent to 6~7 of the regular delivery of SF.

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< p > Gong Tao told reporters, "< a href=" http://www.91se91.com/news/index_c.asp > electricity supplier < /a > preferential "is not a short promotion of SF in" double 11 ", but the first trial of water power by SF power. Until now, the" electric business preference "products still exist, and by refining customer needs and improving service standards, the company has added" electricity supplier "and" Shun Feng box "," Shang Meng Hui "and" green channel "on the basis of" preferential electricity supplier ".

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< p > for example, some small businesses can join the merchants within 500 meters and make a list in the form of "merchants alliance" to meet the requirements of the "preferential electricity supplier" and "electronic business speed matching". If the merchant sends the goods to the sub department or the middle market in turn, SF can also open up the "green channel", so that businesses can enjoy lower discount.

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< p > reporters found that the price of the "three links and one Da" and other courier companies in the long term service delivery market of electric power providers found that the price advantage of Shun Feng's "Hui" series products is not obvious, for example, "three links and one Da", with the settlement price of many electric customers, the first weight of the city express can be as low as 3~5 yuan / kg.

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< p > "launch this series of products is not to change the market through price, but to explore different market segments of customer demand, like" Shun Feng box "is mainly to meet a large number, light weight, small size of specific customers, for example, in Shenzhen, some 3C digital products accessories need to be pported to the whole country, according to the ordinary express, the first important reaches 1 kilograms, but with" Shun Feng small box ", within 200 grams can also be shipped.

Gong Tao pointed out that in the electricity market, many customers have similar commonalities, such as high-end cosmetics and clothing accessories, high priced watches and so on.

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< p > < strong > the chances of the latecomers < /strong > /p >

"P >, and in many" three links and one "express company management, it seems that the series of products launched by Shun Feng has not directly affected the existing market structure, but also shows that the concern of SF to the electricity supplier market has exceeded any previous stage.

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Less than P, in the past few years, when the electricity supplier was surging, Shun Feng had not been very active in the delivery market, because compared with its focus on the business express delivery market, the delivery price of the electricity supplier was too low.

At present, in the domestic electricity delivery market, "three links and one Da" occupy nearly 80% of the market share, and the remaining 20% are divided by other express companies such as Shun Feng and EMS.

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Less than P, however, since the second half of last year, the business department of the company has begun to prepare for the electric business. Currently, more than 100 people are responsible for products and operations at the Shenzhen headquarters, and there are scattered personnel in various branches, which are mainly for customers to sell and personalize docking.

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< p > "now more and more high-end brands and big businesses begin to enter the electricity supplier. Consumers' requirements for delivery services, timeliness and cost performance are becoming clearer and clearer. These are our target customers, and in the long run, such customers will be more and more."

Gong Tao explained why Shun Feng started sending the electricity supplier. "At present, the delivery speed of Shun Feng's electronic commerce Express has already been faster than the traditional express, and there are signs of acceleration. If we dig deep into various needs and develop more products in the market, we believe there will be more market space."

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Xu Yong, chief consultant of China express logistics consulting network, also pointed out to reporters that at present, 80% of the domestic express delivery market comes from the demand for online shopping delivery. Although the income of SF is at the forefront, the market share is declining. Although the electricity delivery market is still the most sensitive to price sensitive customers, the market potential of P is increasing.

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< p > reporter understands that for the newly established one year business department, Wang Wei did not put forward a clear KPI index assessment requirements such as market share and income scale. Instead, he encouraged bold trial and error, centered on customers, and made more products that are really suitable for the electricity supplier market. The electricity supplier website that the company had invested before was "SF preferred", mainly to get more familiar with the various needs of e-commerce customers, rather than rely on e-commerce sites to make big money.

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