International Luxury Group Performance Decline, Service Quality Is Also Discounted.

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< p > 23.8% down! Yes, you are not mistaken. The luxury brand Prada, the main player of simple air, has fallen by 20% in the first quarter of this year. This trend of decline has been discerned since last year.

After reviewing the performance of a href= "http://sjfzxm.com/news/index_c.asp" > Prada < /a > since listing, it was evaluated that after the listing of Prada group in Hong Kong in 2011, the financial data handed out by the group was as beautiful as its dress.

In the 2012 fiscal year, Prada group increased its net income by nearly 60% in half a year. In its annual report, Prada used "44.9%" growth figures to "kill" a dismal luxury brand.

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< p > but this trend has not been postponed very well.

Since the 2013 fiscal year, its brilliant performance seems to be no longer shining, and its performance has slowed to a single digit growth. By the end of the year, its growth has basically stagnated, until the first quarter of this year, it fell by 20%.

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< p > in the eyes of management, this situation seems to be what they expected.

Chief executive Patrizio Bertelli said this is part of the development plan.

In addition, due to the increasingly fierce competition in the leather goods market, the group is promoting the development of garment and footwear series.

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< p > Europe and Asia are the two most important markets of "a href=" http://sjfzxm.com/news/index_c.asp "luxury brand" /a ". Some people say that Prada's sales in Asian market is only a slowdown rather than a real decline.

But this negative growth has left investors worried that the brand will no longer be favored by Asian consumers, especially when other luxury brands perform well.

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(P) once upon a time, the positioning of high-end luxury brands was so remote. However, with the gradual slowdown of luxury brand performance in recent years, they began to take a low profile and take the popular route. They rely on the introduction of outlets or even discounts to save less sales and less profits.

The most intuitive feeling for consumers is that there are more and more famous discount stores nearby, and there are also discounts for luxury items in the discount season.

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< p > however, many consumers began to complain about the durability of luxury brand bags and the service attitude of service staff.

In my opinion, < a href= "http://sjfzxm.com/news/index_c.asp" > luxury brand < /a > what we really need to do is to earn money by changing prices with preferential treatment, and more importantly, we can not afford to discount services and quality.

These two things are the important source and long-term plan for a brand to survive and develop.

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