One Year Old Financial Balance Treasure Needs To Face Five Challenges.

　　 Yu Bao At the age of one, the Internet monetary fund set off a nationwide enthusiasm for financial management. Since then, "treasure products" have springing up, and the scramble for Internet financial markets has spread from banks and funds to telecom operators.

However, at present, some new products are hard to compare with products such as balance Bao, and ATM's new functions such as cash withdrawal, purchase of mobile phones and lottery tickets have become a new way to attract investors. Some small city firms and third party sales platforms are still the targets of various fund companies. Insiders said that the yield of "treasure products" will continue to decline, and the growth of the scale will also slow down. Diversification of Internet finance will become the main direction of development.

"Balance treasure mode" was copied

In June 13, 2013, the balance treasure line, the product of cross-border convergence of Finance and Internet, won the popularity of countless fans with its ultra-low threshold of 1 yuan, strong T+0 flexibility and much higher interest than bank deposit interest. Tencent, Jingdong, Baidu, Suning and other Internet companies also launched similar products, and even commercial banks began selling balance products.

Wind statistics show that in October 2013, residents' RMB deposits decreased by 896 billion 700 million yuan; in April 2014, residents' RMB deposits decreased by 1 trillion and 230 billion yuan. China economic net reporter understands, the fund industry association official website data shows, as at the end of April 2014, the scale of public fund was 3 trillion and 734 billion 922 million yuan, of which the scale of Monetary Fund was as high as 1 trillion and 750 billion yuan, a record high, also set a new high of public fund.

The industry generally believes that since the yield of monetary fund products of balance treasure is far beyond the demand deposits of banks, a large number of resident demand savings are flowing from traditional commercial banks to "treasure products".

　　 Rate of return New development of "broken 5" products

However, there are reports that the number of users has exceeded one hundred million, but the scale has entered a period of steady development. Some large fund companies' products are also growing rapidly in recent years, but some of the late start products are quite different in scale and may face large net redemption in the near future.

It is worth noting that the returns of large scale products are not ranked before. At present, the highest annual yield of seven days is the A of China's currency, reaching 6.651%, and the 12 products of the Bank of China, such as Bank of China, Xingquan Zeng Li Bao, etc., have an annual yield of over 5% for seven years. On the platform of Taobao, Jingdong, Baidu and other platforms, the annual yield of seven days has been collectively "broken 5", and the yield of harvest is the highest, but the ranking is only 14, and Tianhong Zeng Li Bao ranks seventeenth.

It is reported that in mid May, Anxin fund and Shenzhen Unicom launched the "telephone fee" product, which is considered by the industry to be the first "baby product" launched by the public fund and mobile operators. But only half a month later, Guangdong Unicom, Baidu and Wells Fargo announced their joint launch in June 6th. It will lend money to the fund of the Wells Fargo fund to help China Unicom enter the Internet banking. The balance treasure will expand the cooperation with the mobile operators to the whole country, announcing that the "0 yuan purchase machine" which will cooperate with China Telecom group on the 18 day will be launched. In addition, lottery, ATM direct cash acquisition and other functions have been launched on-line, and some fund companies have started to advocate the concept of high-yield.

　 Five challenges need to be faced

Analysts believe that the future development of Internet products represented by the balance treasure must be carried out in depth. In depth, the balance treasure should ensure that the yield is attractive and the scope should ensure the diversification of products, including securities, insurance, credit and diversified Internet financial forms linked to life.

At present, treasure products are facing five challenges. First, the yield of balance treasure products is closely related to the interbank market capital situation, and it does not occupy the dominant position under the environment of directional easing. Two, the essence of Monetary Fund determines that the yield of balance treasure products should not be too high. Whether it is offline money fund or Internet monetary fund, the rate of return will generally be lower than other financial products, but slightly higher than the one-year deposit interest rate. At any time, redemption is faster than ordinary products, and the risk is lower than other financial products.

Three, regulators and banks have introduced some. policy Measures, objectively limiting the development of the balance of treasure financial products. Purchase and redemption policy adjustment also makes the balance of treasure products encountered difficulties. Prior to this product, the T+0 real time redemption function has been suspended by WeChat CAITONG, the balance treasure transfer amount is above 50 thousand yuan, and the arrival time is T+2 days. Four, the strong financial advantage of banks is better than that of designing financial products. Five, banks are constantly innovating products to compete with the balance of treasure products.