The First Men'S Wear World Cup Advertising Street "Offside Style" Popular Network.
The four year old football game rekindled in Brazil. When the world stars gathered together in the Western Hemisphere, in the eastern hemisphere, from the side of the eastern hemisphere, it originated from MARCCASNE (mash Cassini men's wear) < a href= "http://www.91se91.com/news/index_f.asp" > men's wear > /a > the first world cup advertisement "offside body" has been rapidly gaining popularity in recent days, which has been widely concerned and imitated by netizens, and various adaptations of "offside body" emerge as the times require. P
The cultural phenomenon caused by "offside" is a reflection of young people's yearning for "being brave to be themselves" and "surpassing themselves".
< /p >
< p > < /p >.
< center > < img border= "0" alt= "" align= "center" src= "/uploadimages/201406/16/20140616012036_sj.JPG" / > /center >
< p > < /p >.
< p > < strong > the first men's wear world cup advertisement is out of the street. "Offside style" is popular in the network < /strong > /p >
< p > > "love is offside. I am the elder brother of the East. All my success is only to drink a cup of milk tea, how to love and how to work."
In the week before the opening of the world cup, every day, a cartoon picture with MARCCASNE (mascarini's Logo) was spread wildly on micro-blog, and its images both gave the power and humorous "offside" instant to make Netizens feel good. Netizens also began to imitate the crowd while watching.
< /p >
< p > on the opening day of the comic picture and text "offside body", MARCCASNE (macasini Menswear) launched its first world cup advertisement in the outdoors LED screens and video websites of major cities.
When "offside is not a foul, but I have closer courage than you!" FollowMARCCASNE, "do yourself bravery once!" this line with the advertisement released, "offside" heat to the highest point.
This is full of positive energy, the advertisement of the lines has been the heart of many netizens. Netizens have followed suit.
At the same time, nearly 1000 offside PS advertisements appeared on the Internet. They covered all levels, including many people on the cusp or famous names, or ordinary people.
< /p >
< p > < strong > cleverly centering on the elements of the world cup, highlighting men's wear < a href= "http://www.91se91.com/news/index_f.asp" > brand < /a > spirit < /strong > /p >
< p > "offside" is derived from the terms of football. It is the rule of football. When passing the ball, it is regarded as offside when the ball catching player is closer to the goal than the last second defensive players, including the goalkeeper.
In the first world cup advertisement launched by MARCCASNE (masanini men's wear), MARCCASNE (mensensini's men's clothing) is closely linked to the hot spots, and explains the world cup with fashion.
The bravery, struggle and surmounting of the world cup are highly integrated with the brand proposition advocated by MARCCASNE (mensensini Menswear), "to be yourself and brave once".
Thus, MARCCASNE (mash Cassini men's clothing) passed the "offside fashion" by soccer offside, highlighting the life attitude and self pcendence brand spirit advocated by MARCCASNE (mash Cassini men's dress), encouraging the urban fashion young people to bravely "cross over the original position", and being brave for the world cup, for love, for life, for work, for dreams and for fashion.
< /p >
< p > as we all know, the four year world cup has become an important opportunity for many brand marketing.
When countless brands are still distressing how to use the world cup, MARCCASNE (Marca Menswear) is a new way to explain the blend of the World Cup football world and its own brand spirit through the release of advertising and the creation of a series of topics.
It is the high degree of coincidence between "offside" and "do yourself, bravery once", triggering the resonance of netizens and letting the "offside" burst the network in an instant.
Behind the explosion, it reflects the pursuit and yearning of the brave and surpassing self in the current environment.
< /p >
< p > < strong > continuation of brand spirit. "Offside fashion" is deeply rooted in the hearts of people < /strong > /p >
< p > this time, MARCCASNE (maasini) men's clothing world cup advertisement has completely interpreted "offside", conveying the positive values of "being brave and brave" for consumers, and realizing the value appeal of "offside fashion" is actually the continuation of the spirit of "youth, freedom, travel and exploration".
< /p >
< p > as the pioneer brand of fashion men's wear, MARCCASNE (mensasini's men's wear) has both artistic understanding and life attitude, and advocates the fashionable lifestyle of young urban people who constantly challenge and pursue healthy development through positive attitude towards life.
For this reason, MARCCASNE (mensensini men's clothing) has been practicing for four consecutive years, holding the earth hour, from "green guest" to "green Walker", and constantly launched large-scale environmental friendly flash activities aimed at creating "green V life" in major cities across the country.
This fashion and new form of activity has attracted widespread attention through "flash" and "run away". This is to promote the concept of low-carbon life and green environmental protection.
In order to call for more people to join the "Earth Hour" activities, MARCCASNE (mallasini's men's clothing) has also focused on creating "10000 environmental protection attitudes" micro public service platform.
< /p >
< p > at the same time, in terms of products, MARCCASNE (mensensini Menswear) attaches great importance to the high integration of brand performance and products.
The new summer wear product released this year is another perfect presentation of its brand spirit.
2014 Summer wear new product takes traveler as the core design theme, integrates traveler's concept, "offside" fashion's habitual image, brings the most fashionable traveling mens fashion trend for the urban fashion and new upbringing.
< /p >
< p > from the "10000 environmental attitudes", "Green China line", "runaway fashion", "I am a green VV", "green Walker", to the present "offside fashion", MARCCASNE (mallasini) is constantly expressing the brand core spirit through unique, innovative and interesting event activities, forming a unique brand image cognition in the hearts of young people.
With the jump of the "offside", the trend of "offside fashion" led by MARCCASNE (mascani Menswear) is as hot as the world cup. This may be a successful example of "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand marketing and highlights the core values of the brand.
< /p >
- Related reading
- I want to break the news. | Hong Kong Group Comprehensively Promotes The Fifteenth "Technology Quality Month"
- I want to break the news. | Big Love! Red Bean Group Sponsors Positive Energy Films For Disabled People
- Fabric accessories | "To The Delivery" Has Become The New Normal Of The Factory?
- neust fashion | Did You Choose The Right Shoes For Early Autumn?
- Expert commentary | Ji Lu Yu: The Textile Market Is Steadily Declining In The Golden Autumn Season (9.2-9.5).
- Popular this season | 2019 The Trend Of Women's Wear In Autumn And Winter.
- Collocation | In The Early Autumn, These 3 Single Products Will Not Be Able To Wear Well.
- Teach you to open a shop | What Do You Need To Pay Attention To When A Novice Or An Old Hand Opens A Clothing Store?
- Management treasure | Open A Clothing Store, Let Consumers Remember Several Skills Of Your Store!
- Management treasure | How Can Clothing Sales Skills Not Allow Customers To Say That Clothes Are Expensive?
- Romantic And Sweet Dan Ti Shi Dress Party Show
- Summer Jewelry Is Smart And Instantly Becomes The Queen Of Variety.
- Punk Wind With Accessories Men Must Play World Cup More Fashionable
- The World's Top Outdoor Brand -- Percy And Leading Domestic Outdoor Sports To A Professional Road
- Interview With Yang Liang, Director Of OFFSIDE Offside Brand Development
- H&M New York Fifth Avenue New Flagship Store Is About To Open
- 美邦面臨的新挑戰
- Analysis Of The Causes Of High Clothing Storage
- 中國本土買手店前景看好
- Fast Fashion Performance Increases, Price Rises, Local Brand Performance Is Lower Than Expected.