In the past weekend, the most rewarding thing is World Cup Of course, there is also a great father's day. Although father's Day is not as known to the public as mother's day, but as the only man's day in a year, it is becoming more and more popular with consumers and businesses. It has also become an important opportunity for people to express their love to their fathers.
For men's wear clothing Brand, Hai Lan's family launched many activities on father's day this year to help consumers express their concern to their fathers. "As the leading brand of Chinese men's clothing, Hai Lan's home has always been a growth partner for Chinese men. Whether it's a little father or a middle-aged father, they are our customers. Our father's Day activities are designed to express the brand's concern to all the fathers in the world. Because of this, there are not too many commercialization colors in this activity, and more is to provide good manners and services for consumers. The leader of Hai Lan's home told reporters about this.
In the series of father's Day activities at Hai Lan's home, the activities of "free mail and love from thousands of miles" have been welcomed by many consumers. Many young people can not accompany their father because they are away from school, and the 60 stores in 8 cities of Hai Lan home, especially in the from June 8th to 15th father's day, offer free mail service to help consumers to represent the family of filial piety. Clothes & Accessories To the father's hands. When reporters visited Hai Lan's home in Xinjiekou store, Miss Xu, who worked in Nanjing, bought more than 600 yuan at a time. clothes Back to my hometown in Anhui, "I usually work very busy and seldom go home. Take advantage of this opportunity to buy a suit of clothes to send home, and intend to surprise his father. When it comes to "free mail, thousands of miles of love" activities, Miss Xu said, "the service of Hai Lan's home is very good. It can make the father far away from home feel the filial piety of his children."

On June 14th, 15 days and two days, the home of the sea Lanlan also carried out "intimate love" in 31 stores in Wuhan and Nanjing - the father's Day commemorative T - shirt bought and sent, and a total of tens of thousands of father's Day commemorative T - shirts were quickly picked up by the consumers of the home of the sea. Xiao Chen, who took a weekend break, took his father to the home of Hai Lan. He chose shirts, coats, trousers, shoes and socks, and so on. After his father's Day commemorative T-shirt was sent to him, Xiao Chen's father said happily, "putting on such a suit, Li Ma feels that he has become younger."

At the same time, Hai Lan's home also launched the "show off father movement" and "bold declaration of love hundred person declaration" activities on micro-blog. Many netizens were photographing together with their father, traveling together and riding together, telling their love stories with their father, expressing their gratitude to their parents. Each photo is framed with warmth and warmth, conveying a thick father's love. From "micro-blog showing off wealth" to "micro-blog's flaunt father", it is full of strong human sentiment and full positive energy.
For a long time, Hai Lan's home has been well known by the brand image of "man's Wardrobe", and the theme of "fatherly movement" has just come to the conclusion that Hai Lan's home not only concerns the creation of Chinese men's external image, but also emphasizes the deep emotional needs of men. "Father is a typical image of Chinese men." "We hope to use this activity to arouse the gratitude of the vast number of consumers to Chinese fathers," he said. Hai Lan's home This brand conveys the love for the father and establishes the emotional connection between the brand and the consumer. "