Jinjiang'S Ten Major Sports And Leisure Brands Unveiled Yesterday.

Last night, the peony Hall of Jinjiang honorary International Hotel was full of joy and joy. Many brand entrepreneurs gathered together to take part in the Jinjiang corporate culture festival.

The award ceremony of the "Jinjiang's ten most growing sports and leisure brands" Awards was held.

At the same time, the ten most innovative case selection activities of Jinjiang's corporate culture sponsored by this newspaper also held a prize giving ceremony.

At the award presentation Gala, the organizers awarded the "ten most growing sports and leisure brands in Jinjiang" awards for the 10 brands, including the wolf, the Heng people, the new era, Ashikagashita To, Vanteshing Lodi, the casino, the climbing climbing, the Suo Li, the boys and girls, and the top brands, which awarded "the most potential prize for Jinjiang growth sports leisure brand" to Chanda.

At the same time, conferred awards such as "Kang Tai", "starling", "step by step", "leopard", "flying", "convey", "van der", "BOSCH bird" and "ting Fei Long" are the ten most famous sports and leisure brand nominations in Jinjiang.

It is understood that the activity began in September 2008, and after 3 months of initial evaluation, it produced 20 shortlisted brands and entered the reappraisal stage of "the ten most growing sports and leisure brands in Jinjiang".

In the selection process, public voting (weight 40%) is combined with expert review group (weight 60%) to achieve both public opinion and authoritativeness and scientificity.

In order to uphold authority, participation and credibility, activities have won the support of the majority of brands and the positive response of various agents.

What is worth mentioning is that in December 16, 2008, the public vote began to attract nearly one million netizens.

Because of the active participation of star fans and various brand agents, the influence of this event has expanded from Jinjiang to the whole country, and has become the hottest topic in China's sporting goods industry for a time.

The purpose of this event is to find the future star of Jinjiang sports leisure industry through the media perspective. At the same time, through the media platform to integrate more intellectual, capital and administrative resources to serve these emerging brands, so that more Jinjiang sports leisure brands will develop into international brands like Anta and XTEP.

As a special judge of the event, a famous sports marketing expert and a David Cantalupo, President of the former ESPN China area, she believes that through the local selection activities, the potential brands will be promoted to the front desk, and the selection activities under the public recognition will not only expand the influence of the growing brands on the public's minds, but also provide a broad platform for the integration of brands to acquire superior resources in terms of talent introduction, suppliers and agents resources.

The case of corporate culture innovation is not "competition". It is the 18 companies who participated in the ten most innovative case selection of Jinjiang enterprise culture. They gathered together last night to congratulate each other and share their experience in building enterprise culture.

Sun Zhongyi, a well-known corporate culture expert and professor of Tianjin University of Technology, has highly praised the selection.

"Enterprise culture construction is not only a concept and a purpose, but the construction of enterprise culture will help stabilize employees and attract talents, and become one of the competitive advantages of enterprises, and promote the development of enterprises.

Jinjiang's private enterprises are well-developed, but many enterprises' corporate culture has not yet formed a system. The case of these corporate culture displayed in this activity is excellent in various industries in Jinjiang, and it provides a reference for the construction of enterprise culture in Jinjiang's various industries and enterprises.

Moreover, the case is the embodiment of the corporate culture of every enterprise. It is more beneficial for enterprises to learn from each other and display their corporate culture in a specific case.

"The ten most innovative case selection activities in Jinjiang's corporate culture" has lasted for more than 3 months. It has gone through three stages of trial display, public voting and expert review. First, tens of thousands of enterprises in Jinjiang selected 18 enterprises with unique furniture culture characteristics to display. After public voting and expert assessment, Feng Zhu, XTEP, Jin Ba, Guo Hui, Xingye leather, North Qi, Fuma, Lanfeng tanning and integrated ten enterprises finally won the honor of "ten greatest innovation awards of Jinjiang enterprise culture".

Under the background of financial crisis and economic crisis, enterprises' strategy is facing deep changes in the form of competition such as "innovation, environmental protection, pformation and upgrading". At this moment, enterprise culture can undoubtedly enhance the soft power of Jinjiang's economy and ensure the sustainable development of Jinjiang's economy.

The Jinjiang economic daily launched a timely evaluation of corporate culture, which is not only timely but also meaningful.

One of the top 10 winners, Sun Huiyue, President of Xingye leather Polytron Technologies Inc, highly appraised the selection of this newspaper.

Chen Weigao, deputy general manager of Fujian Lanfeng tannery Co., Ltd. also said that the selection is not a "competition" but a good exchange in a strict sense.

Through exhibitions, voting and expert reviews, the 18 companies have deepened their feelings and exchanged more opportunities, which is conducive to common progress and development in the future.

Editor in charge: Yang Jing