Analysis: The Current Situation And Future Development Of China'S Garment Industry

At present, China has a large consumer population of over one billion and three hundred million people. With the improvement of residents' income level, China has become one of the most important "a href=" http://sjfzxm.com/news/index_s.asp "clothing" /a consumption market in the world.

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< p > < strong > 1. The development process of China's garment industry < /strong > < /p >

< p > A and OEM: in the third shift of the global textile service industry since 1980s, China has become the manufacturing center of the global textile service industry. OEM has become the main mode of operation of China's "a href=" http://sjfzxm.com/news/index_s.asp "textile" /a "garment enterprises.

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< p > b and ODM: the processing and manufacturing technology of Chinese textile and garment enterprises is becoming more and more mature in 1990s, < /p >

< p > business mode changed from OEM to higher level order processing mode ODM.

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< p > C, brand management stage: after 2000, the demand of domestic consumers for the quality and grade of clothing products is constantly improving. China's clothing industry has entered the era of personalized, diversified and fashionable consumption. The market competition has gradually shifted from price and quantity to brand, and the development of brand clothing has entered a period of rapid growth.

Many brand clothing enterprises have set up exclusive stores and shopping malls in first tier cities, provincial capitals and key cities, thus occupying a stable market.

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After P > 2000, the rise of China's clothing industry with brand operation, < a href= "http://sjfzxm.com/news/index_s.asp" > R & D design < /a > and channel construction as the key business mode has laid a solid foundation for the development of independent brand clothing enterprises.

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< p > < strong > the growth of China's garment industry is rapid > /strong > /p >

< p > clothing is an essential consumer product. With the development of urbanization and the increase of per capita disposable income, the sales volume of China's clothing industry has increased rapidly.

According to the National Bureau of statistics, from 2004 to 2012, the total retail sales of clothing above designated size increased from 102 billion yuan to 702 billion 200 million yuan, with an average growth rate of 26.58%, which is 16 percentage points higher than the GDP growth rate of the same period.

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< p > < strong > the supply situation of China's garment industry < /strong > < /p >

< p > 2012, China's total output of clothing reached 26 billion 700 million.

China's clothing supply is adequate, but product grades and added value are generally low. Especially in the field of high-end women's wear, there are fewer garment enterprises with independent design capability and brand operation ability.

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