Shenyang International Shoe City Strives To Build China'S Fifth Largest Shoe City

< p > < strong > 40% products from Zhejiang are competing for Zhejiang leather a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > heading for the "Three Gorges" bridgehead < /strong > /p >

< p > walking into the No. 157 cultural road of Shenyang City, a 17 storey building is particularly eye-catching. This is the largest "Shenyang international shoe city" in Northeast China, which concentrates more than 1000 famous brands in the world. Among them, the shoes of < a href= "zj.sjfzxm.com" > Zhejiang < /a > brand account for 40%. It is a modern commercial complex integrating the international brand headquarters, international brand marketing, exhibition, business office and catering.

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< p > in the 90s of last century, Ye Xiaojian's elder brother Ye Xiaoliang founded the Sino foreign joint venture Zhejiang gentleman shoes Co., Ltd. at Wenzhou Qiaotou. At the same time, she built an industrial park in Wenzhou, China's shoe and clothing factory. In 1999, she got the general agent of Shanghai head and flower shoe shoes in China. Through careful management, the Nu tau and Flower brand shoes were revitalized again on the brink of bankruptcy and revive their prestige.

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< p > that year, in order to expand the market, Ye Xiaojian came to Shenyang, because there is Shenyang five love market, one of the largest and largest commodity markets in the country, and the South Tower shoe city of the northeast three provinces' shoes industry. From the small booth in the market, Ye Xiaojian slowly developed in < a href = "hlj.sjfzxm.com" > Shenyang < /a >.

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In the past few years after the "P >", the gentlemen shoes industry founded the Shanghai gentlemen enterprise development company in Shanghai. It was authorized by the Singapore crocodile international organization to manufacture crocodile brand products in mainland China, and together with its partners, it bought the Italy seven wood group, the Hongkong woodpecker brand, to push all the series of woodpecker products to the whole country.

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< p > 2007, the brothers Ye Xiaoliang and Ye Xiaojian set their sights on Shenyang. They used Ye Xiaojian to sell leather shoes in Shenyang's south tower shoe city, and started the project of Shenyang international shoe city.

From land to business, it took only 2 and a half years. From the general agent of the brand to the commercial real estate investor, the headquarters building, which covers an area of 11024 square meters, a building area of nearly 100 thousand square meters, and a total of 17 storeys, is presented to the consumers in the largest scale of Northeast China.

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< p > December 2009, the Shenyang International Mall, which has more than 1000 international and domestic shoe brands, has been opened and launched a business model of "brand headquarters and distinctive floor pattern". The business model of "zero time sharing and professional market operation" has been unanimously recognized by more than 600 businessmen and shoe industry colleagues.

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< p > "now 40% of the leather shoes sold in Shenyang international shoes city are all from Zhejiang, and 60% of the market operators are our Zhejiang merchants. Shenyang international shoe city has become an important channel for Zhejiang shoes to move towards the three eastern provinces."

Ye Xiaojian told the reporter, "as one of the largest professional footwear market in China, Shenyang international shoe city, based on the three eastern provinces, radiated Northeast Asia, centered on the brand, and built an international business platform. The aim is to make Shenyang the fifth largest shoe city in China after Guangzhou, Wenzhou, Fujian and Chengdu."

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< p > < strong > relying on the south tower business circle to break the "two high two low" stalemate of Shenyang shoe enterprises < /strong > < /p >

< p > last year, Shenyang international shoe city bought the neighboring Shenyang Qun Sheng Xintiandi shopping plaza in one fell swoop, relying on shoe city as a support to prepare a luggage and leather goods city. This is also a major move for Shenyang international shoe city to expand its business field and to flourish the south tower business circle.

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According to Ye Xiaojian, Shenyang is the central city of Northeast China and the economic and financial center of Northeast China. The regional advantages are particularly prominent in P.

Shenyang south tower is a famous footwear market in Shenyang with a history of more than 20 years, and is also widely known in Northeast China.

Shenyang international shoe city, relying on Shenyang, based on the south tower business circle, has developed into a leading enterprise in the Northeast footwear industry after four years of development. Shenyang international shoe city will build the information platform, connect the whole country and overseas markets with the goal of building northeast shoes capital, gather information on order, help shoe enterprises get out of the regional restrictions, expand the whole country and even overseas markets, so that enterprises can get more orders, enhance the capacity of the industry, and create the leading enterprises in the industry.

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< p > Shenyang has a wide range of shoes production and processing basis and rich production experience, industry resource space and many other advantages.

At present, Shenyang has more than 2000 shoe making enterprises and about 100000 shoemaking workers.

Due to the lack of clearer feature positioning and planning, the production of shoes enterprises in Shenyang has not yet broken through the "two high two low" stalemate with high production, high sales volume, low production value and low grade.

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< p > > therefore, through the platform of the international shoe city, Ye Xiaojian actively invested in the construction and development of the "four seasons shoes and shoes production and R & D base" in China, and guided the pformation of Shenyang shoe enterprises to large-scale and intensive production.

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< p > "we hope that through scientific development, we will strengthen cooperation among enterprises and form a whole industry competitiveness." regional brand of Shenyang women shoes made in Shenyang made of elite women shoes will be launched, making Shenyang a famous shoe R & D production base in China and creating northeast shoe capital.

Ye Xiaojian said.

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< p > in the future, Shenyang international shoe city will also join hands with universities and talent markets to create "shoe business schools" that meet market demand. With the needs of businesses as the starting point, it will provide businessmen with all-round training system and talent export.

To provide excellent employees with high ability, high quality and high potential to help merchants to solve the problems of recruitment difficulties, training difficulties and difficult employment, so as to provide talent protection for the merchants' brand and development.

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< p > < strong > based on the development of the whole industry chain to build the Northeast's largest O2O super footwear professional market < /strong > /p >

< p > May 15th, the Alibaba South Tower Industrial Belt online wholesale business platform signing ceremony was held in Shenyang international shoe city. The south tower will realize the pformation and upgrading from the traditional wholesale zero to the online and offline wholesale and retail integration.

This also means that it will become a reality to choose goods and wholesale on the south tower without leaving home.

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< p > "Alibaba South Tower Industrial Belt will serve as a new sub site for Alibaba to help buyers directly reach the high-quality source of origin, help sellers enhance competitiveness and reduce competition costs.

It will also promote the seven good twin cities Shenyang International Leather City and Shenyang international shoe city as the first batch of northeast first net demonstration mall on the offline offline.

Ye Xiaojian said.

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< p > in recent years, with the rapid development of e-commerce represented by Alibaba, Ye Xiaojian has also felt the impact of the electricity supplier.

In order to promote the pformation and upgrading of the traditional markets of the south tower business from single line to zero, to the online and offline wholesale and retail market, they cooperate with Alibaba group to build an online wholesale e-commerce platform on the South Tower industrial belt, so that shoe city merchants can set up online shops at the door to share the huge traffic volume of Alibaba's tens of millions of people.

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< p > electronic commerce is only part of the development of shoe city. In the future, Shenyang international shoe city will take product retail as the brand growth point, take shoe city as the platform, Shenyang boutique women shoes as the theme, and chain operation as the main form, and gradually open up the chain shoe industry shopping malls, enhance the market share and recognition of Shenyang international shoe city nationwide, and help the vast number of merchants to realize the dream of national operation.

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< p > Ye Xiaojian's goal is to build China's largest O2O super shoe professional market through entity + Chain + e-business mode.

(China shoes net - the most authoritative and professional shoe business information center.

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