Textile Industry Suffers From "Double" Market Confusion

< p > five or six months per year, it is the peak season for textile production. But this year, the local textile industry has not yet come to the peak season. Even some enterprises still have problems of insufficient orders and small sales.

In fact, under the perplexity of domestic sales and the weakening of external demand, the textile industry has not yet seen a revival of anticipation this year, and the effectiveness of many enterprises has even been greatly reduced.

A few days ago, Zheng Zong, the head of a local textile enterprise, told reporters that five or six and July were the peak season for textile production every year. But in the past two months, the company's orders were still insufficient, and the machines in the factories had already stopped.

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< p > "now the gross profit margin of the textile industry is not high. In the doldrums, if the price rises, if we lose the market share and not raise the price, the enterprise will lose money again. This is a very painful choice."

Zheng said.

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Hong Yusheng, general manager of Fujian P href=, "Shishi href=" http://www.91se91.com/news/index_c.asp, general manager of bun Textile Trade Co., Ltd., also told reporters that textile industry is still sluggish and sales are small this year.

"In the first half of this year, it was more obvious that sales were at least 20% lower than last year."

Turning to the reasons, Hong Yusheng believes that this has great relationship with the decline of the environment economy. At the same time, it is also related to the "bad habits" prevalent in the industry. "The contracts signed by many companies are very irregular, and the arrears period has become the industry's" hidden rules ".

Our enterprises have also encountered such a situation. The abnormal money recovery and the input of new factory buildings led to the problem of < a href= "http://www.91se91.com/news/index_c.asp" > capital turnover < /a > problems, and the paction was even more weak.

Hong Yusheng said.

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< p > Shi Zhengzhi, Secretary General of the Quanzhou textile and clothing trade association, said that the domestic and foreign textile industry's sales situation in the first half of the year is not optimistic. It is an indisputable fact that the fundamental reason for this phenomenon is the world economic crisis and the economic containment of the United States. On the other hand, due to the sharp rise in the cost of production in China, the original price advantage in international trade has weakened and the competitiveness of the industry has been declining.

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At present, China's < a href= "http://www.91se91.com/news/index_c.asp" > textile industry < /a > labor cost is more than 1~3 times higher than that of Southeast Asian countries, and the cost of cotton is more than 30%, plus the low tariff preferences of Southeast Asian countries in developed countries, making the competitiveness of the local textile industry less and less outstanding.

Zheng Zong expressed concern about the future of the textile industry.

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< p > industry analysis shows that there are three main problems in the development of the local textile industry at first. First, the capacity has not yet been pformed and upgraded. Only a small number of enterprises focus on R & D, and the added value of the products is low. Then, the textile industry has a low brand degree, which compresses the profit margins of the textile enterprises. Third, the industry concentration is low and the competition is fierce.

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"P", "internal and external causes, the local textile industry is facing severe development bottlenecks, the peak season is not prosperous is not surprising."

The industry insiders said.

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However, reporters in the visit also saw that some enterprises with strong innovation ability were less affected by the market, and some enterprises were still launching new projects.

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Recently, reporters learned from the wing Gu group that after the preparation and trial of water last year, the company has added a sweater Department to start sweater projects. On the basis of last year's dozens of equipment, it will also add 100~200 computers to meet the consumers in the brand name of P.

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The advantages of local clothing are mainly in men's wear, jackets and Western-style clothes. These are good single products, so the company chooses sweaters differently. P

In the past, sweaters were mostly used as interior parts, but with the evolution of fashion trends, sweaters are becoming more and more fashionable, and wearing them is an opportunity for the market. "

Lin Chuan, chairman of Fujian wing Gu group, said.

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< p > it is learnt that, while consolidating its original fabric business, the wing Gu group has continued to promote the pformation and upgrading of the group through the upgrading of the equipment and technology management of the existing industry and the extension of the two main lines to the downstream garment bags. The products have been extended to bags and fabrics, medical supplies, outdoor fabrics, etc. the products other than garment fabrics have taken up the 50%~60% share of the company, which has realized the diversification of products and enhanced the ability to resist market risks.

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< p > Lin biography said that in the midst of the industrial chain, enterprises are facing more and more pressure. They should actively explore ways and make timely pformation and upgrading. Differentiation is the direction that the company insists on, whether it is upgrading fabrics or increasing terminal projects.

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< p > federal Sanhe is to increase investment in scientific and technological fabrics. The research and development of Tai Chi stone series of fabrics by federal Sanhe, using cutting-edge textile technology, implants Tai Chi stone into textile yarns, and makes various textile products through various complex manufacturing processes, and puts the energy of Tai Chi stone on the body and takes care of the body in an all-round way.

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< p > according to Wang Ronghua, deputy general manager of the Federation Sanhe, no matter how the market is, the company will prepare for the next five years' strategic plan ahead of schedule. As early as 8 years ago, when many enterprises were supplying wholesale markets, the company had begun to seek stronger brand enterprises as partners.

Now, when the ordinary fabric is in fashion, the company first works hard on the fabric of science and technology, and strives to walk ahead of the market.

"Self upgrading in advance is the best weapon to deal with any market predicament."

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< p > there are also textile enterprise leaders who believe that in view of the current development situation, textile enterprises are also key to improving their overall strength and being good at external force, such as network channels.

He believes that the leaders of textile enterprises should grasp the overall thinking, fundamentally solve the current problems, and constantly enhance the competitiveness of enterprises, so as to gain a firm foothold.

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< p > "the past flat structure of industrial cluster is no longer suitable for future market competition. The only way out is the combination development of multiple supply chains.

Integration of the upstream and downstream industry chain, weaving upstream is yarn, downstream is printing and dyeing, through weaving can combine spinning and dyeing to innovate.

By supporting the supply chain innovation supporting the supply chain of the upstream and downstream enterprises and the needs of the industrial cluster survival, it will ensure that the textile enterprises can make good efforts in the second half of 2014.

Shi Zhengzhi said.

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