FTA Price For Urban Shopping Malls 22% Off Tier Luxury Brands Less

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< p > < strong > single store monthly sales of nearly 1 million < /strong > /p >

Different from the traditional retail stores, P is relying on the linkage of the "Zone warehouse" and "outside store" in the free trade area, and is the first import commodity bonded exhibition platform outside the FTA.

Take Metro Line 6 to Chau Hai Road, and you can see the Shanglan commercial capital when you leave the station.

It takes about 1 hours to drive from the center of the city, or to the subway.

"We have arrived here for 1.5 hours, and we want to buy authentic Italy leather" a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >.

At noon on the working day, Ms. Li and her friends stepped into the shopping mall and went straight to the destination to ask if they had any women's shoes.

The two person shop owner, Yicheng, told reporters that the business has been good so far, especially during the May 1 period, and the monthly sales volume was close to one million.

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< p > from the view of the floor distribution, the first floor of the Shanglan commercial capital is mainly "big package" and "a target=" _blank "href=" http://www.91se91.com/ ">" /a "; the two floor is a target=" _blank "href=" _blank "> clothing" < "and accessories; the three floor has maternal and infant supplies, leisure catering and a movie theater; the four floor is Chinese restaurant.

Consumers who come to Amoy goods usually gather on the one or two floor.

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< p > MichaelKors leather dress 3700 yuan, Ferragamo wallet 2700 yuan, Dior down jacket 38500 yuan...

The reporter saw that all the shops on the first floor were hung with the "CASASERENA" sign, which was run by an enterprise called "Lian Bi de" group. There were several different brands in the same store, similar to the pattern of brand gathering shop.

The shop assistant told reporters that because of the location relationship, the shopping center traffic mainly concentrated on the two day of the two-day weekend. "Many customers are rushing to Armani, such as" a target= "_blank" href= "http://www.91se91.com/" brand clothing "/a", Gucci and other famous brand bags can also sell more than 20 in a month.

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< p > from the brand itself, the first floor shopping arcade is common including SalvatoreFerragamo, Fendi (FENDI), Tods (TOD 'S) and Mark Jacob (MarcJacobs).

Some of the more high-end brands include BottegaVeneta, Burberry, Gucci (Gucci), Prada (Prada), but the style can only be described as "very few".

As for the first-rate luxury brand LV (LV), Chanel (Channel) and so on, reporters have not yet found them.

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< p > < strong > bonded products accounted for only a small part < /strong > < /p >.

< p >, what exactly is "bonded goods"? What benefits can the Shanglan merchants, the biggest selling point of "bonded trading platform", bring to consumers? < /p >

< p > take an import bonded T-shirt with a price of more than 1000 yuan as an example. After payment by credit card, the system will display two parts of the money, part of which is money and part of it is tax.

Because of the establishment of a system linking warehouses, shopping malls, customs and other management systems, customs can monitor the sales situation of merchants in real time according to the immediate changes in store sales inventory, and businesses pay taxes on a regular basis afterwards.

The most direct feeling for shoppers is the price concessions. Because businesses can lag behind in paying taxes, they can also sell the goods around the world and sell the bonded goods in the intermediate links, which can be two to 30% cheaper than the counters.

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< p >, however, reporters found that bonded goods like this are only a small part of the commercial banks.

For example, in a hundred square meter shop on the first floor, except for the three line brand clothing imported from Italy at the back of the store as bonded goods, the rest of the big brand shoes, bags and clothing are non bonded goods.

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< p > Mr. Xu, director of sun LAN business, told reporters that the main products of a shop were mainly wholesale, which belonged to a buyer's shop directly from abroad, but only part of them had gone through the form of bonded, and the other part was paying tax.

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< p >, he said, "the sale of non bonded luxury goods is misplaced in the category compared with the exclusive outlets, but there are still advantages in terms of price channels."

Take a female Gucci skew spanning as an example, its price tag in Sloan is displayed as "European price" 6900 yuan, and the other domestic counters are priced at 8000 yuan, and the same price is still seven to twenty percent off of the downtown shopping malls.

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< p > < strong > price is competitive? < /strong > < /p >

< p > simple summary, the products sold by the Shanglan merchants have the advantage of direct selling and bonded display trade of overseas manufacturers, but tariffs still have to be paid.

Therefore, whether the price is cost-effective or not is different.

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< p > in the view of some consumers, the price of "San Lan" can only be kept equal to the normal price of European shopping malls, and the price of Chinese overseas consumers, who are most fond of "shopping abroad", is one or two higher than that of Chinese consumers.

In addition, the package displayed by sun LAN is not the old one, but it is not the brand new brand released at the first time.

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< p > Wang Liang, deputy director of the Economic Committee of the Shanghai Municipal Committee of CPPCC and deputy director of the Institute of circulation economics, told reporters: "after all, the exhibition platform is not a duty free shop. No matter how long the tax returns are, it is necessary to pay customs duties at the end of consumption, so the price that the old surname sees is still the duty paid price, which is totally not a concept with the airport duty-free shop."

For example, a Burberry women's handbag is priced at 7200 yuan in the Shanglan commercial store, and only about 6000 yuan in the duty free shop.

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< p > he thinks, "jump out of the consumer's perspective," the "Sen Lan mode" brings more concessions, more targeted at brand traders.

As the practice of free trade function in free trade area, whether it is bonded exhibition or overseas direct selling mode, it has realized the docking of domestic and foreign trade in the retail sector as a platform, promoted the entry of international goods into the domestic market, and further enhanced trade facilitation.

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"P", located on the two floor of sun LAN, "Yicheng", is a Italy local brand direct selling store led by Italy business association.

The reporter saw that the goods sold inside the shop, including clothing, shoes and children's articles, were imported directly from Italy.

"These brands belong to two or three lines locally, most of which have not yet entered the Chinese market," Yicheng official told reporters. "The core purpose of the exhibition is not to retail, but to find suitable agents to help channel their products into China."

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< p >, however, reporters found that similar overseas direct selling mode has certain limitations in actual operation.

"Our shop is not satisfied with the fact that things are selling fast, but the delivery rate is very slow," the official admitted. The speed of stocking in the store can not be controlled freely according to the sales situation, but depends on the shipping date.

The store is divided into short shelves during the May 1 period, so far no new products are available.

In addition, "no replenishment" is also a big problem. "What we sell in containers is what we sell, and consumers want to buy the same goods again. Maybe there will be no more next time."

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