Developing In Conformity And Advancing In Change

< p > this summer May, "great changes, great integration and great development" -- SIUF2014 China Underwear Industry Development Summit Forum was held in the peony Hall of Shenzhen Convention and Exhibition Center.

A target= "_blank" href= "http://www.91se91.com/" > textile > /a > Association and Shenzhen underwear industry association. It is specially invited by Fujian Changle people's government, Shenzhen Guangming New District Administrative Committee, Foshan City Nanhai Dali Town People's government, Xiaolan Town People's Government of Zhongshan City, the southern underwear industry base of Fujian Province, Haiyan salt underwear Association, Zhongshan Xiaolan chamber of Commerce textile a target= "_blank" href= "http://www.91se91.com /" > clothing "less than" branch, China Knitting Industry Association Changle lace branch and other industrial clusters, and the joint group of Li Fang Group, Xinyi Group, Long Zhijie, air port and Zhongmei are participating in this summit. This forum is sponsored by China knitwear Industrial Association and China National Business Information Center, Guangdong province.

The leaders, guests and marketing experts of various industrial clusters deeply interpret the pformation, integration and development of the underwear industry, and explore the way to break through the industry.

Wang Liming, director of the Ministry of consumer goods industry of the Ministry of industry and commerce, attended the forum and delivered a speech. Sun Huaibin, director of the China Textile Research Center, chaired the forum.

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< p style= "text-align: center > > strong > Wang Liming, director of the Ministry of consumer goods industry of the Ministry of industry and commerce, delivered a speech at this forum" /strong > /p >

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< p style= "text-align: center > > strong > Sun Huaibin, director of China Textile Research Center, presided over the forum < /strong > /p >

< p > < strong > focus on brand cultivation to promote industrial pformation < /strong > < /p >

At P forum, Zhang Li, vice chairman of the China Textile Industry Federation, put forward the importance of brand cultivation for China's economic pformation with the theme of "focusing on brand cultivation and boosting industrial pformation". It also pointed out that enterprises, governments and associations must integrate resources to form synergy and promote brand cultivation in a coordinated way.

其中，企業方面，全面提高企業員工的品牌意識，系統提升企業的品牌培育能力，加強品牌保護，有效防范風險，積極走出國門、塑造品牌國際形象;政府層面：工業和信息化部開展質量品牌建設年活動、建立品牌培育工作機制、制定工業企業品牌培育管理體系實施指南和評價指南、組織1000家企業開展品牌培育試點、確立20個區域品牌示范區，質檢總局成立品牌促進會、聯合中央電視臺發布104家企業品牌價值評價結果、加大中國在品牌評價標準制定及相關工作中的國際話語權，國務院出臺的“推進文化創意和設計服務與相關產業融合發展的若干意見”紡織行業作為時尚創意產業的重要組成部分，高新技術充分應用的產業，品牌培育的政策環境將有很大改善;協會層面抓研究(培育方法標準、評價方法標準研究、品牌現狀研究、政策研究)、搭平臺(信息平臺、學習交流平

Taiwan, the pilot project (regional brand pilot, enterprise brand cultivation pilot), the net environment (strengthen industry self-discipline, maintain the reputation of the industry).

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< p style= "text-align: center > > strong > Zhang Li, vice president of China Textile Industry Federation < /strong > /p >

< p > < strong > needle China: 2013 the first export of knitting industry is 100 billion US dollars < /strong > /p >

< p > > Yang Shibin, assistant to the China Textile Industry Federation and President of the China knitwear industry association, "the China on needles", analyzed the current situation of China's knitted underwear industry. He pointed out that in the past 2013, China's knitting industry has made a breakthrough in the history, and has taken a new step. In the customs statistics, the export volume of the knitting industry in 2013 has exceeded 100 billion US dollars for the first time, reaching 109 billion 700 million US dollars, representing an increase of 12% over the same period in 2012, accounting for 3/8 of the total textile and clothing.

The profit margin of knitted fabrics increased by 30% compared with the same period last year. The growth rate of fixed assets investment in the knitting industry was ahead of the whole industry, and the investment in knitted apparel increased by 42%.

In May 2nd, the China knitted Industrial Association published a special issue entitled "China on needles", analyzing the changes in the knitting industry from 2005 onwards to commemorate the development of the knitting industry.

In 2013, knitted goods customs data showed that there were nine categories in the ten major categories of imports and exports in terms of the amount being sorted, indicating that the Chinese market was completely in sync with the global market.

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< p style= "text-align: center > > strong > Yang Shibin," China's Knitting Industry Association "/strong < /p >

< p > < strong > < /strong >, he pointed out that the next three major problems facing the knitting industry are inventory, e-commerce and external demand.

One is to reduce or eliminate inventory as far as possible with the wisdom of the operator. Two, the core of the product is to use the electricity supplier as a tool to simplify all working procedures, and the three is to place one hand on the original business, and the other hand to take a look at the external demand so as to increase international business as much as possible and expand the international market.

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< p > retail industry: integrate all kinds of channel advantages: < /p >

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< p style= "text-align: center > > strong > Wang Yao, vice president of China Business Federation, < /strong > /p >

< p > Wang Yao, vice president of China Federation of Commerce, analyzed the retail market of clothing and underwear in 2014, and analyzed the development trend of China's retail industry.

In 2013, the growth and development characteristics of China's consumer goods market continued to decline, the lowest in 10 years.

2013年，社會消費品零售總額實現23.78萬億元，同比名義增長13.1%，增速較上年放緩1.2個百分點，連續第三年下滑，是2004年以來的最低增速;扣除價格因素，實際增長11.5%，增速較上年放緩0.6個百分點，是2005年以來的最低增速;大型零售企業服裝銷售增速繼續并呈現較大幅度的放緩，大型零售企業服裝價格漲幅明顯收窄，銷量增速下滑態勢趨緩，三線城市大型零售企業促銷帶動銷售增長已現疲態，隨著網絡等低價渠道的快速發展和滲透，三線城市大型零售企業依靠促銷帶動服裝銷售增長的動力也在明顯減弱;品牌集中度依舊處于較低水平，小眾品牌成亮點;線上線下服裝銷售呈現冰火兩重天，根據中國電子商務研究中心的數據，2013年，我國服裝網購市場交易規模預計達4076.1億元，同比增長33.6%，大幅高于大型零售企業服裝銷售增速。

According to the data of Analysys think tank, in 2013, the scale of B2C clothing category pactions in China reached 199 billion 650 million yuan, an increase of 87.4% over the same period last year, and the growth rate was much higher than that of the large retail enterprises in that year.

Fast fashion to achieve two-way expansion of O2O: online sales, offline shop continues to expand.

He pointed out that the development trend of China's retail industry: market sales will grow moderately for a long time. The development direction of the future retail industry will be the integration of various channels to achieve the lowest price retail mode.

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< p style= "text-align: center > > strong > Zhang Xin, deputy director of ergonomics center of China Standardization Research Institute < /strong > /p >

< p > Zhang Xin, deputy director of the center for human efficacy of the Chinese Standardization Research Institute, takes the theme of "tailor-made for the Chinese people" as the theme. The basic data survey of national ergonomics is carried out. The close relationship between Ergonomics data and clothing design is elaborated, and the latest national ergonomics data survey is shared. Wu Tao, President of ZOKAY, has analyzed the cross border integration of Chinese underwear and jewellery brands.

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< p style= "text-align: center > > strong > Wu Tao, CEO of ZOKAY, < /strong > /p >

< p > strong > cluster interaction, the strategy of industrial development is /strong > /p >

In the last interactive session of the forum, Chen Muzhu, the director of the textile industry cluster in Fujian, director of the Textile Bureau of Changle, Zhongshan, deputy director of the Bureau of Xiaolan Town of Zhongshan, Zou Haibo, deputy director of Dali Jing, Foshan, deputy director of the economic and Trade Bureau of Shenzhen Guangming New District, Zhou Huirong, the president of the cluster and the business representative, Ma Rui, vice president of sales, Ma Rui, chairman of the Xinyi Group, chairman of the chairman of the group, the general manager of the knitting industry and the president of P LACA, etc., discussed the development of each cluster and explored the pformation, integration and development of the underwear industry.

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< p > industrial cluster interaction < /p >

< p > Changle is China's textile industry base and China's warp knitting city. Lace production accounts for about 70% of the country, which is very important to the national underwear industry chain. Chen Muzhu, director of Changle Textile Bureau of Fujian Province, points out that the annual output value of Changle industry is 170 billion yuan, and the annual output value of textile industry is 110 billion yuan. Changle is supporting the textile industry, including the warp knitting lace industry, and has established a relatively complete policy system from planning services, land services, credit services, industrial public platform services, and regional brand services.

Zheng Chunhua, general manager of air port knitting, expressed the hope that the government and the association will continue to support the development of the industry.

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Zou Haibo, deputy director of Dali Jing, Nanhai, Foshan, pointed out that the government of Dali Town, in collaboration with the textile industry association in 2002, established the China underwear innovation center. Next, it will cooperate with the China Textile and clothing education association to set up a training and education base, and communicate with the China Quality Supervision Bureau to establish a testing center, so as to provide guarantee for product quality.

The regional brand of Yanbu underwear has been widely recognized by consumers. Olennon and other six enterprises have won the well-known trademarks in China and the famous brands in Guangdong province. The industrial cluster of Yanbu underwear is also developing the standard of "salt step underwear". Now, in the weaker channel of electricity supplier construction, salt step underwear has been actively promoted, and important breakthroughs have been made in the past two years.

Chen Weiqiang, chairman of Xinyi Group, pointed out that Yanbu underwear has held a "underwear Cup" underwear model competition in Yantai in recent years, and set up a pilot project of Yanbu underwear industry alliance. It will create a national famous brand demonstration area, and the underwear enterprises will unite with each other to achieve competitive and orderly cooperation with the help of the regional brand of Yanbu underwear.

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< p > Chen Deting, deputy director general of Xiaolan Town Bureau of Xiaolan Town, Zhongshan, pointed out that Xiaolan, Zhongshan, based on the honor of the famous underwear towns in the country, actively develops the cluster industry, especially the underwear industry. At present, it needs to enhance the function of the coordination service of the trade association, improve the cohesive force and appeal of the association, and carry out the structural reform in the government, so that the industry association can undertake the substantive functions of the government and jointly promote the development of the industry.

The three parties, including government, industry and enterprises, will jointly promote the development of regional industry.

Xiaolan chamber of Commerce Clothing System < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > Industry Association President, dragon Zhijie fashion company chairman Zheng Dehao pointed out that the chamber of commerce is a bridge between the government and enterprises, and its operation needs more attention and participation from the government.

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< p > according to Zhou Huirong, deputy director of the economic and Trade Bureau of Guangming New District, Shenzhen, as the traditional industry of Guangming New District, the underwear industry has now been positioned as the characteristic industry and fashion industry of the new district. This base has gathered many famous underwear mold and accessories accessories manufacturing enterprises such as Virginia, snow fairy, Yoshida zipper, Eddie Monto, and so on, and has initially formed a large-scale and high-end industrial system with upstream and downstream supporting industry chain, including design, finishing, front-end marketing and underwear professional training.

At present, Guangming New District and Shenzhen underwear industry association cooperate to build an underwear business platform and other measures to consolidate the service platform and boost the pformation and upgrading of traditional industries in the region.

Ma Rui, deputy general manager of an Li Fang, said he hoped to have a chance to join hands with Guangming New District to promote the development of underwear industry.

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< p > Qiu Weijie, President of Nanjing midvein LACA, expressed the hope to build research and Development Center for body sculpting underwear industry. It is very important for Chinese women to understand physical beauty better and care for the image of Chinese women.

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