Ba Li Shi Jia Sued American Brand Trademark Infringement

< p > in late May, Reuters revealed that a French luxury brand, Balenciaga, sued the US "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "and accessories retailer Steve Madden (Steve Madden), plagiarizing the design of its most convenient handbag" locomotive bag ", forming trademark infringement.

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< p > Ba Li Shi Jia belongs to the world's third largest luxury group (Kering SA) Kai Yun group. In 2000, it launched a lady's bag called "locomotive bag", which became the most classic and popular product of the brand.

Recently, Paris family pointed out that the fashion brand Steve Madden (Steve Madden) launched a bag and "locomotive bag" has similar or even the same shape and design elements, but its price is far lower than the Paris family, such behavior will confuse auditions, so that consumers produce Steve Madden and Paris family products illusion illusion, thus harming the Paris family reputation, reputation and sales performance.

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< p > this news has proved that many fashion brands, especially fast fashion brands, are not at risk.

Reference and plagiarism has always been the way of survival of the "small" brand. It seems to be an open secret. Most of the time, no one is going to pursue it. Even if the luxury brand wants to pursue it, there are too many cases.

But now, in the face of almost identical products, the plagiarized luxury card is finally intolerable and decided to deal with it seriously.

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< p > < strong > big start counterattack infringement < /strong > < /p >.

< p > in fact, this is not the first time the two brands have asked for plagiarism. The Paris family has also been in court with Steve Madden because of the plagiarism of shoes.

In the autumn and winter of 2007, the Paris family launched the high-heeled sandals inspired by Lego blocks. In November of this year, Beyonce wore the shoes to attend the national music awards, which greatly raised the attention of this shoe. In 2008, Steve Madden launched a very similar product at a price of only 99.95 dollars, while the price of the Paris family was 4175 dollars.

In 2009, the court took action against Steve Madden, and the two sides reached an out of court settlement in 2011.

Who once thought that 3 years later, Steve Madden was going back to its old business, which once again caused big dissatisfaction.

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< p > the head of the Paris family said that the brand has always been popular among celebrities, such as movie star Nicole Kidman and fashion idol Kate Moss are all fans of the brand, and being plagiarized will bring negative effects on the brand image.

Therefore, the banali family not only prohibits Steve Madden from selling the infringing products, but also demands compensation for the losses caused by them.

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< p > at present, < a href= "http://www.91se91.com/news/index_f.asp" > Ba Li Shi Jia < /a > is in a new rising stage, and is very defensive against plagiarism.

This year, the brand ushered in a new creative director, Alexander Wang, which led the Beijing to launch the first grand exhibition outside France.

The brand CEO Isabelle Guichot said that in order to balance the entire brand product line, the company will develop more accessories, such as shoes, jewelry, glasses and so on, and strengthen the serialization of bags so that the brand is more complete.

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< p > the brand that plagiarized zero tolerance is not only one of the Paris family, but also the Italy luxury brand Gucci (Gucci).

In 2012, Gucci filed a lawsuit accusing Guess of selling its imitation without its permission, including copying 4 designs of the brand: the red and green stripes, the logo, the unique square G and the 4 letter G, and demanded a compensation of 120 million dollars.

Eventually, Gucci received $4 million 660 thousand in compensation, and Guess was not allowed to use Gucci logo.

Gucci defense lawyer Louis Ederer said: "Guess brand is a large number of imitation Gucci's color and style of some single products, and even the most famous logo design, which is not allowed."

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P, as early as 2009, Gucci had already started the road of anti infringement, and took Guess to court, and claimed that Guess was consciously "Gucci" its own products, and the purses, belts, shoes and other commodities sold were all duplication or imitation of Gucci design.

Guess lawyers disagree, because Guess is not the only company to learn from luxury brands.

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< p > < strong > small brand "draw lessons from" scenery no longer < /strong > /p >

< p > indeed, the brand of plagiarism is not only Guess, but also many fast fashion giants.

It is precisely because they seize the mind that the law does not charge the public that they can copy the big cards with ease.

The head of the Paris family said that its long selling shoes Ceinture ankle boots are also the object of many fashion brands competing for Shanzhai. If the Paris family is serious, the case will probably be more than Steve Madden.

A lot of luxury brands keep a blind eye to plagiarism. One reason is that litigation costs a lot of manpower and material resources. Second, even if the lawsuit wins, this is not a cost-effective business for big brands, because luxury brands themselves already have a higher knowledge and reputation, and help to enhance the reputation of small brands.

Therefore, whether or not the plagiarized brand is investigated, plagiarism can be profitable: if it is investigated, plagiarize the brand loss economy and enhance its reputation; if it is not investigated, the plagiarist can enjoy the results of others' design free of charge.

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Taking P as an example, the Spanish fast fashion giant has won the popularity of the global consumer class with its fast updating and strong sense of fashion. "ZARA"

Consumer's general comment on ZARA is: fashion front, big style.

So how did ZARA do it? This is closely related to its powerful "reference" technology.

ZARA has hundreds of buyers all over the world, plus a target= "_blank" href= "http://www.91se91.com/", "designer /a". They specialize in purchasing large brands and derive the essence from them. The speed of speed makes it difficult for other brands to catch up.

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< p > however, with the improvement of the law and the enhancement of the self-protection consciousness of the luxury brand intellectual property, plagiarism has become a "time bomb", making the "small" brand on the crater.

Although ZARA has gained huge profits from plagiarism every year, nowadays more and more luxury brands are being investigated for tort liability. Therefore, ZARA has to pay huge compensation to big brands every year, which makes the company's profit situation a great threat.

In the future, will the brand continue to plagiarize and pay a fine or go on another path of pformation? This issue has always been the focus of attention of the industry.

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< p > in addition, the loss of profit is small, and losing the heart is the key.

Recently, Nasty Gal, a fashion designer in the US, was sued by Sophia Webster, a new footwear designer in the UK.

Sophia Webster publicly accused Nasty Gal of selling a chain handbag that plagiarized her design by sharing a social platform on the picture, thereby gaining the sympathy of many fans.

Many people say that in the future, the number of shopping on Nasty website will be reduced.

"After all, it is a website that does not know how to value the fruits of others' labor."

Netizens said so.

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