Shishi Children'S Clothing Cluster: More Than 300 Children'S Clothing Enterprises Want To Play "Regional Brand".

< p > the father of location and marketing expert Jack Traut once had the "Seven Laws". He thought that only 7 brands could be remembered in the human brain.

Now that playing brand is not a universal method, how to solve the problem of survival and development of the enterprises and the whole children's industry in Shishi < a href= "http://sjfzxm.com/news/index_c.asp > > /a"? Not long ago, Shishi organized a number of discussions involving two municipal government departments and enterprises, professional associations and professional organizations, and proposed to create an upgraded version of children's industry which is in line with the reality and development trend of Shishi children's clothing industry. It has ignited a new bright spot for the implementation of Shishi "Oriental Milan" plan.

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< p > < strong > the present situation of Shishi children's clothing is big but not strong < /strong > < /p >.

< p > > after more than thirty years of development, Shishi has formed a children's wear industrial chain with Feng Li street as the core area. There are more than 300 children's clothing enterprises and more than 1000 children's wear storefront, involving children's clothing product research and development, design, clothing processing, from production to information, logistics, accessories, accessories and marketing and other fields.

Among them, Feng Li is the birthplace and gathering place of Shishi children's clothing industry, and it is also one of the three major children's clothing industrial clusters in China.

Shishi children's clothing once occupied half of China's children's wear market. This industry phenomenon is amazing.

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< p > but in recent years, especially since 2009, dozens of famous brands of adult shoes and clothing, including Armani, Gucci, Nike, Adidas, Giordano, Anta, Anta, seven wolves, KIMS and Bosteng, have flocked to the children's clothing market. With strong capital operation ability, they have attacked the city rapidly, and the once brilliant voice of Shishi children's wear industry is weakening.

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< p > > Shishi textile > a href= "http://sjfzxm.com/news/index_c.asp" > clothing trade association < /a > Secretary Chang Gaopei Rong introduced that during the Beijing fair this year, because Shishi children's wear and children's Industry Federation had just been established, it was very difficult to organize dozens of enterprises to participate in the exhibition. "After all, Shishi children's clothing really started a small number of brands, and more entered the wholesale market at home and abroad."

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< p > "Shishi children's clothing gives people a sense of being big but not strong."

Lin Hongjun, executive vice president of Shishi children's wear and children's Industry Federation, said that Shishi has more than 1000 children's clothing businesses, but there are few truly influential and dedicated brands in the country. More children's clothing companies stay at the stage of OEM, wholesale and other thin profits and poor risk tolerance.

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< p > < strong > analysis is not that every enterprise can build a brand < /strong > /p >

< p > General Manager Wu Kaile analysis of Ji Jile believes that the current domestic market for children's clothing presents three major changes: first, the textile and garment enterprises cross the border into the field of children's wear; two, children's wear network sales are becoming increasingly hot, and the market is getting bigger every day; three, the 80's become the main consumer of children's clothing, and 90's will soon enter the field of children's wear.

For Shishi children's clothing enterprises, we must go on the road of "great strength". "Big is not strong, there is no room for survival and development in the future".

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< p > the industry believes that in the current domestic children's clothing industry, Semir group's Barbara is thriving, and the domestic children's clothing industry is still "chaotic", so it gives children's clothing brand opportunities and time.

Nevertheless, "Shishi has more than 300 children's clothing enterprises, not every enterprise is suitable for making brand."

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< p > "big change" is also necessary to combine the scale of enterprises and the actual development.

Therefore, "making brand is not just throwing money, it needs more leading business models and innovative thinking."

This is the consensus of the industry in the "a href=" http://sjfzxm.com/news/index_c.asp "Shishi children's wear" /a.

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< p > < strong > the way out for children's industry: < /strong > < /p >

< p > it is reported that since last year, Shishi has organized intensive research and research activities aimed at upgrading children's industry.

On the basis of in-depth research on enterprises and businesses, the government and trade associations have also visited Shanghai, Beijing and Shenzhen for many times. At the same time, professional institutions have been invited to investigate the present situation of children's wear market in Shishi, so as to provide scientific basis for the pformation and upgrading of Shishi children's clothing industry.

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By the end of 2013, the Shishi children's Wear Industry Association changed its original trade association to the Shishi children's wear and children's Industry Federation. Its purpose is to expand the industry from single children's clothing to the whole children's field.

An industry believes that, and at present, Shishi urban central road two phase pformation, for the construction of stone lions children's industry to create opportunities.

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< p > according to the responsible person of Feng Li street, Shishi intends to take the area pformation as an opportunity to relocate and scientifically layout the functions of the area, integrate resources and tap potential, and play a role of gathering and dispersing, so as to create a good carrier for the development of Shishi's children's clothing industry.

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< p > "instead of being eliminated, it is better to put together the manpower, material resources and financial resources in order to create a new path in the name of" Shishi children's clothing "in the domestic children's industry.

Lin Hongjun believes that only in this way, Shishi children's clothing will have room for development and opportunities.

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