Hongxing Erke Shoe Industry: Multi Faceted Flowering

Beijing Olympic Games and the subsequent series of brand promotion have benefited us greatly. Despite the international financial crisis, our network expansion and market share are still beyond our imagination.

On the day of the Wenchuan earthquake, the group also convened an emergency board meeting, and decided to donate 3 million yuan of cash and 3 million yuan worth of materials to the disaster area, and sent it to the disaster area at the first time.

A sharp contrast with the decline of the traditional Christmas season in Europe and the United States is that the domestic retail market ushered in the first time during the new year's day.

Wu Rongzhao, executive vice president and executive director of Hongxing Erke group, said with emotion: "Beijing Olympic Games and the subsequent series of brand promotion have benefited us greatly. Despite the international financial crisis, our network expansion and market share improvement are still beyond our imagination."

The brand of deep ploughing tennis was first settled in Shanghai with the ATP Tennis Masters Series. By the end of December 2008, Hongxing Erke, who has grown into the first tennis brand of China, reached an agreement with the Shanghai Masters Series organizing committee. It became the official clothing partner of the 1000 masters of Shanghai ATP in 2009~2013 years.

According to relevant sources, the total cost of Hongxing Erke sponsoring ATP Shanghai masters in 5 years is over 100 million yuan.

It is understood that in this cooperation, Hongxing Erke, in addition to providing clothing for Shanghai Masters Series in the next 5 years, will also join hands with ATP officials to jointly develop and sell the licensed products of the Masters Games. At the same time, it will conduct a series of tennis events with mass basis with the organizing committee, organize tennis fans to engage in the zero distance contact with top tennis players in the world, and cooperate with ATP in full swing.

"After several years of hard work, we found that tennis is actually a highly growing market with relatively high gross profit margins, compared with other sports products. And at present, there is no domestic sports brand sales of tennis products to reach our scale. Our tennis product market has accounted for about 20% of the total market share. This shows that our tennis attack has achieved some success.

In the short term, our brand goal of China's first tennis has been preliminarily achieved, and we will continue to move forward with the goal of Asia's first tennis brand and the global NO.1 tennis brand.

Wu Rongzhao said in an interview with reporters.

No one can deny that in the past year's marketing of Beijing Olympic Games, Hongxing Erke's performance has been "eye-catching".

From the initial cooperation with CCTV, it jointly created the Olympic countdown series short series and the 2008 European Cup "March to the first" film, annotated the spiritual connotation of "TO BE No.1", signed the Chinese women weightlifter Chen Xiexia ahead of time, won the victory in the "first gold dispute", and then sponsored the Korean Olympic Organizing Committee to bring Hongxing ERK to the Olympic podium...

For a time, Hongxing Erke once again became the focus of attention.

"Beijing Olympic Games and the subsequent series of brand promotion have benefited us greatly. Despite the international financial crisis, our network expansion and market share improvement are still beyond our imagination."

Wu Rongzhao said that in the first three quarters of 2008, Hongxing Erke did not suffer much from the impact of the international financial crisis, and maintained a high growth rate of 40%.

Not only that, but in the past 2008, Hongxing Erke has increased its brand exposure in major international and domestic competitions: in January 2008, Hongxing Erke officially "landed" in the NBA arena. In the away matches between Yao Ming and Yi Jianlian's team rockets and bucks, they could see Hongxing Erke's billboard; enter the Spanish League to start the football strategy; for the first time, they joined the International Table Tennis Federation, naming the sponsorship of the International Table Tennis Federation professional tour Hongxing kqatar Open final, and the Hongxing Erke French Open in Toulouse and the Hongxing ERK Germany open in Berlin.

According to introduction, in 2008, around the Beijing Olympic Games and a series of brand event marketing, Hongxing Erke successfully entered the top 500 Asian brands and the 200 Best of Forbes's Asian enterprises.

The rising brand value promotes the market share of Hongxing Erke.

If social responsibility goes up step by step, if a few key words are used to record China in 2008, blizzards and earthquakes are essential.

Corporate social responsibility has never attracted the attention of Chinese people today.

On the day of the Wenchuan earthquake, Hongxing Erke issued a letter of recommendation to all employees, convened a board meeting urgently, decided to donate 3 million yuan of cash and 3 million yuan worth of materials to the disaster area, and donated 3 million yuan of cash and 3 million yuan of autumn clothes and shoes to the disaster area through the Red Cross social welfare fund launched by this newspaper. At the first time, it was sent to the disaster area to become the first batch of relief materials sent by Quanzhou to Sichuan disaster area.

"In the past year, what we feel most deeply is that the world is getting smaller and smaller. Whether we are individuals or enterprises, we are closely integrated with the whole international environment. Some international events will have more or less impact on our enterprises.

In particular, a series of events in China have aroused the patriotic enthusiasm of our national enterprises. This has raised our awareness of corporate social responsibility to a higher level.

Editor in charge: Yang Jing