Is Advertising The Only Way To Promote?

In the early days of establishing a brand, branding is often bold and passionate, and of course, a spoil of money in advertising, because brands need to tell consumers the strength and content of their brands. But after entering the market, they will continue to advertise.

In the early days of establishing a brand, the brand's financial strength is limited, and advertising is a burning industry. If the advertisement is used properly, it can produce brand awareness, that is to say, the advertising effect is successful. But later, if you want to invest in advertising again, it will be very difficult for the brand's capital to be put in place.

Advertising is not the only way to promote. The world clothing shoe and hat net Xiaobian believes that taking the clothing industry, the small and medium-sized clothing brand enterprises should be cautious in advertising. The large-scale clothing enterprises can put their advertisements into their own channels to consolidate their feelings with consumers.

Some people will ask, how should the small and medium-sized clothing brand enterprises in the start-up stage expand their popularity and make a certain impact? Xiaobian believes that propaganda should be gradual, or it can choose not to invest a lot of money, but also can achieve the purpose of promotion.

The cost of advertising on the Internet is much lower than that of television and outdoor advertising. With the continuous growth of Internet users in China, advertising is also a new trend in the Internet. However, when advertising is put into practice, it is also necessary to be cautious.

"Creating a new brand requires expensive advertising costs," many garment brand operators would say.

In fact, this is not a threshold that can not be broken.

Media is a good way. You can't force the press to release information about you. The release of information is completely in their hands. All you can do is smile and make sure that your company's publicity materials are available as much as possible.

When the crisis is put into advertising, we need to be cautious. For a time, more American businesses are superstitious about the "useless advertising theory". Compared with the low cost marketing strategy, they also opened the door to the market, such as Amway Corp's word of mouth marketing and DELL's direct marketing.

But this year, under the rampant financial crisis, the clothing industry is facing a competition shuffle and advertising investment is more prudent. Alston mentioned in his book that "advertising is not useless, but its role is not to create new brands."

To sum up, it is only a proposal for clothing brand operators. Under the current situation, large-scale garment enterprises should devote some advertising to consolidate their brand status and speed up industrial integration while enhancing their strength.

Yang Jing: editor in charge