Leap Shoes Sneakers Into Hangzhou Tower Selling Hot

"I heard that leap is going to enter Hangzhou Tower?"

Yesterday, some colleagues came to ask about the sport of jumping shoes, and had a nose and eyes. "I heard that the counter is next door to LV!"

This reporter immediately to Hangzhou Tower staff verification, the other side confirmed: leap to enter the Hangzhou Tower is a rumor, but this kind of domestic shoes on the stalls only sell more than 10 yuan of shoes, did at the CELINE counters (and LV is the same as the B1 building) sold at that time, the price was as high as 1450 yuan, and the arrival of goods was robbed.

"This shoe is a" Taiji "series launched by CELINE designers and leap last year. It was mainly aimed at meeting the Taiji theme at the Olympics.

Hangzhou Tower staff said.

As you can see from the picture, in order to highlight the big LOGO on the side, the original red, white and blue FEIYUE markings have become the red and white blue lines on the upper, but still retain the yellow coloured base of retro feeling.

In fact, what stimulates our nerves is its selling price in the CELINE counter, which sells only more than 10 yuan in the domestic price, and no one bought the brand. How did it change, selling 1450 yuan and being robbed of it?

This "leap storm" has a lot to do with the actor Orlanndo Bloom who has starred in the "ring of the rings" Pirates of the Caribbean, because he had appeared in the original "leap" sneakers in the studio, triggering the "flying tide" of the Hollywood stars. At that time, it became the "tide card" of the fashion industry in Europe and America. Later, the picture of "leap" also went on the French version of fashion magazines such as ELLE and Cosmo.

Orlando's shoes are still the most classic ones, and the price is 20-80 yuan on Taobao.

"To really push the leap to the European and American markets is a foreigner who loves shoes very much."

An industry source revealed that in 2005, a foreigner fell in love with "Leaping" rubber shoes. Then he won the overseas agency power and made plans and packaging with his designer friends.

Thus, a brand-new "leap" series for the European and American markets was born.

Their names for the "new leap" series are quite Chinese, such as "Shaolin spirit", "two masters" and "monkey claw". They all love foreigners who love Chinese Kung Fu. The current special counters have spread in Europe and America, and Japanese agents have joined the ranks of selling and selling. The price is also rising. The selling price in Europe ranges from 50 euros to 120 euros (equivalent to about 500-1100 yuan / double). On Taobao, there are also a group of retailers who specialize in buying American version of the leap. The selling price is basically around 580-600 yuan.

If the Chinese manufacturers know that the brand can be a mess in Europe and America, they will not sell overseas ownership at a low price.

But without this foreigner, perhaps the leap will not be so successful.

According to the CELINE side, the designer of the "Tai Chi" shoes is CELINE, and many hot styles are not completed independently. It is very popular with the new French designers and Hongkong Chao brand NSBQ, while the Chinese manufacturers are more involved in the production process.

In fact, in addition to leaps and bounds, in foreign countries, there is also a "return force". On many foreign websites, you can see the improved back shoes, which are round LOGO on high and black canvas shoes. At first glance, it is thought to be Converse. It is said that there is a trend of "anti Converse, love back force" in the locals.

In fact, fashion has reincarnation. After repackaging of domestic goods, there may not be no chance. If Giorgio Armani sees a popular shoe or green uniform, it will fire.

Yang Jing: editor in charge