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How Does Nike Drop PK In The World Cup Business War?

2014/6/21 22:00:00 21

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dark horse believes that the key to how a brand becomes a culture is how to give its brand more meaning. < a href= "http://www.91se91.com/news/index_f.asp" > Nike < /a > and Adidas understand this game very well, for example, they will cooperate closely with the World Cup sports competitions such as the world cup.

in the business narration of Nike and Adidas, there are too many two sports giants competing for the ideas of consumers and markets.

In this story, although Nike and Adidas appeared in pairs, Nike became the protagonist of the story. Adidas played a supporting role in the Chinese marketing game.

In this way, the assumption of balance is broken, and the story is even better.

Nike's target /p >

P ninetieth minutes, Oscar poked right foot and the ball went in.

In the first match of the world cup, Brazil ended Croatia with 3:1.

Beijing time on the morning of June 13th, the whole world saw the stadium war in Brazil St Paul.

The score I didn't see was 22:3.

No matter which player of the 22 players appears in the relay shot, you will see the sign "Swoosh" - the jersey of the Brazil team and Croatia team, the ball a target= "_blank" href= "http://www.91se91.com/", "shoes /a", all from Nike.

The 3 judges running in the field wear Adidas's a target= "_blank" href= "http://www.91se91.com/" > clothing > /a: as the official sponsor of the world cup, Adidas's billboards are everywhere on the field, and the match balls and the judges' clothes are also provided by them.

The "P" similar scene appeared in China 18 days ago.

In May 26th, China Super League played the last round of the world cup.

Fifth minutes after the start of the game, Beijing's national security player Zhang Xizhe left his left foot in the first goal.

35 minutes later, Guangzhou Evergrande's elkson's right foot shot into the second and last goal of the night.

The game ended with 1:1.

Elksson is a signing player for Nike, which provides shoes and other services and cooperation.

Zhang Xizhe signed a contract with Adidas.

as the world's largest sport a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > manufacturers, Nike's determination to enter the Chinese football market has not been affected by the fact that this country has repeatedly missed the world cup.

Since 2009, Nike has become a Super League sponsor, providing ball service for the league matches and providing equipment for 16 clubs in China.

In addition, Nike also provides more sponsorship for Evergrande club, which is played by elkson.

but Nike is no longer satisfied with serving only professional players in the most popular country in the world.

This month of the world cup is a good time to stimulate this potential market -- whether it is to stimulate football fans' desire for products, or spectators' curiosity about sports itself.

Although China is a non participating country, it does not affect people's enthusiasm for watching matches.

According to FIFA data, two days after the start of the world cup in South Africa, the number of people watching the world cup in China is the largest in the world.

According to AFC statistics, nearly 120 million Chinese spectators watched the Games in the second leg of the Hengda Asian championship competition in late 2013. Among them, 68 million 190 thousand viewers watched the live broadcast through CCTV, the most recent record of China's soccer live events in recent 10 years except the world cup and Olympic football matches.

"we often say the story on the scene, and now we will begin the story under the lecture."

Sima Simon Pestridge, vice president of Nike Greater China, said: "the difference between the Chinese market is that the number of football products is low, and the number of people playing soccer is low.

We need to involve more people in football and create this atmosphere. "

in Chinese storytelling /p >

"P", like last winter's "run to understand" market activities, Nike dragged the elderly, children, female students and office workers into running families. Now, in the 19000 kilometers away from the world cup, China hopes that even those who have only a little idea of football can be attracted to Nike.

"is it not that official sponsors have little impact on us?" Huang Xiangyan, senior communications director of Nike Greater China, said: "what we are good at is telling stories."

40 years ago, Nike began telling running stories in the United States.

Now, it wants to tell the story of soccer in China -- in Sima Pei's words, "telling our story in the most convincing way."

Two months ago, sitting on the third floor of a 380 year old king's palace in Madrid, Spain, Nike President Mark Parker said, "today's Nike is the leading brand in the field of football." P

Nike invites 250 journalists from all over the world to come here to see Nike's new soccer shoes.

This is the first time that Nike has made such a public statement that the world knows Nike is an unofficial sponsor of the world cup, but few people would think that the company that started selling Japanese running shoes in the 70s of last century would want to surpass Adidas in football. P

Nike pforms a piece of space on the two floor of the palace into a small stadium stand, which is painted in a similar color to a cement stand without seats.

Headphones for simultaneous interpretation are placed on each seat, with English, Spanish, Portuguese, Japanese and Chinese.

After the lights dimmed, the screen began to play the Risk Everything, which was produced by the company for the world cup this year: a group of children started fighting for the venue, and then they became professional players, C Luo, Rooney and Neymar.

They play in the major competitions of the world. In the end, they may be in the world cup.

At the last minute, the boy pushed C Luo to play the penalty spot and took the responsibility at the crucial moment of the game.

At the end of 2013, Nike began to conceive the slogan of the 2014 World Cup in Brazil. During that time, it tried other expressions, such as "Dare To", but later chose the "Risk Everything" P.

"We have been thinking about how to better convey information to young people, whether through the electronic platform, or in the future, through retail channels and products," Risk Everything "is the most perfect sentence.

Nike brand global president Trevor Edwards said.

Edwards, 50, joined Nike in 1992 to take charge of regional marketing.

Nike employees will use some large and abstract words to emphasize the meaning of the slogan "beating everything", such as "inspiring people", "realizing dreams" and so on.

But the most impressive word is Edwards's European accent: "writing the future" looks like...

Conservative, "bolder everything" bolder, that is...

You have to try to score a goal, no matter how bad it is.

"writing the future" is Nike's slogan for the world cup in South Africa.

That year, China did not even write the future on the periphery of the world cup.

However, "trying to score a goal, no matter how bad it is" can make the country want to play a little bit of motivation for playing kicked children.

P, Nike doesn't mind China writing the future in the world cup. It also needs to use the world cup to connect with consumers in the market.

"The Chinese market needs this more than other markets."

Sima Pei said.

In Nike's view, this global promotion, not a Chinese player's advertisement, is tailored to the Chinese market to some extent.

"Young people in China have a lot of pressure in their daily lives. We hope to inspire them in such a way, that is to say, they should be brave in trying at the moment of high pressure."

Sima Pei said.

Sima Pei once worked in Nike, the United States, Britain and Australia. He even thought that this slogan also catered to the current Chinese business environment. "Competition in the Chinese market is fierce."

Less than P, "how to beat everything" depicts the way young people walk in the business world.

The Nielsen Co's Research Report on 90's life forms and values after a year long follow-up study from the first tier cities in China believes that this group wishes to be "unique" and "independent" and has a strong sense of self. They not only know how to enjoy themselves, but also know how to practice and fight hard, and constantly pursue themselves and release their individuality in this process.

"The slogan of Nike is very suitable for China," Zou You, director of Sports Strategy Marketing Department of sports website, said. "It's positioning is young people, young people love to take the place."

Adidas's slogan for the world cup is "all in or nothing".

"a team may have better individuals, and a country may have better players, but we must make players form a team and work hard in the form of teams so that we can win.

So our slogan is to work together to become emperor or defeated.

In May 19th, Adidas visited the media group on World Cup marketing. Meng Shuman, vice president of Adidas Greater China market, introduced Adidas's theme of World Cup advertising.

Nike's advertisement this year is similar to that of Adidas's 2006 World Cup "Jose +10".

In Adidas's advertisement, two children playing football on the dirt ground choose players for their teams. When they call names like Beckham and Zidane, they come out.

However, Nike's movies are a bit more playful, such as the kiss of C's girlfriend, and the goalkeeper who suddenly changed to the Hulk.

even so, the information pmitted by the two companies is different.

The most common interpretation of Jose +10 is team spirit. For example, "any great star needs 10 Companions to assist on the football field".

And Nike is willing to believe in the spirit of adventure that is full of personal characteristics. "At the last minute, believe in yourself, be willing to try and take responsibility."

Huang Xiangyan said.

in Nike's eyes, the white skull image introduced by advertising is also a good bridge between Chinese consumers and Chinese consumers.

Several Nike executives laughed when they heard that they were worried that the image would not be welcomed by the Chinese market.

"We never worry about it. Of course, we have done research in China. It is very popular."

Edwards said.

"We hope to resonate with young people in China", when he said this, he was sitting in the open room where Nike displayed 10 national team jerseys, pointing to the propaganda poster hanging on the wall across the slope, Risk Everything, with a skull in the middle with a hook on the forehead.

Sima Pei thinks that this image conveys the spirit of adventure that Nike has to convey. "The skull is interesting, and it is a good story in itself."

exceeding Adidas /p >

in the football world, Nike itself is taking risks.

"Attack" is the style that the company learned from the latter after sponsoring the Brazil national team in 1996.

Adidas is one of FIFA's 6 global partners.

According to reports, this year's World Cup sponsors contributed 1 billion 400 million dollars to FIFA.

The minimum threshold for sponsorship is US $about 20000000, making it a global partner (Tier One sponsors) to contribute at least $120 million.

Nike does not belong to any of the three tier sponsors of this year's World Cup, 20 companies.

But in the top 32, Nike sponsored 10 national teams, more than ever before, 1 more than Adidas.

P, who once pursued Adidas as a target, is dragged her only opponent into another costly game: see who can sponsor the best teams and stars as much as possible.

P, sponsored by Nike, including Brazil, Portugal and C Luo; Adidas sponsored Spain, Germany and Messi.

Repucom, the world's most commercially appealing ten football star list, released by the sports marketing research institute, showed that Nike signed 6 of them and Adidas only signed 3.

in Adidas's May World Cup commercials, apart from Messi, the other three leading players, German player Schweinsteiger, Uruguay player Suarez and Brazil player Alves, failed to join the list.

In 2014, C Luo, who has just crowned "World Footballer", ranked first in the list, "Argentine Messi second".

About 84% of the world's respondents said they knew the name of C Luo. The Real Madrid shooter helped Nike sell more than 1 million jerseys in 2013.

In addition, although Adidas is the official sponsor of the German team, many players of the team wear Nike sneakers. In Germany's match against Poland in May, 9 German starters wore Nike shoes.

For two days in a row, Nike put the generator outside the old palace in Madrid and built stage in some of the damaged palaces. P

Under the ceiling of the third floor, there are 21 mannequin frames in the world cup uniform, showing the 10 national teams' home court and away court jerseys, and the Brazil team shows one more.

Walking further, 157 yellow green and orange football shoes hung from the roof like crystal chandeliers.

"P > Nike launched the first football shoe in 1971, but because this shoe can not adapt to the wet weather, it soon disappeared in the public view. After that, Nike is more familiar with running shoes, basketball shoes and tennis shoes.

It was not until 1994 that Nike signed a contract with the Brazil Football Association that it formally entered the field of football.

Adidas has been a sponsor of FIFA since 1970, and its status will last until 2030.

for Nike, the identity of non sponsors is not a big obstacle -- without mentioning the three words of the world cup, its advertising and market activities can also remind people of a major event in the world.

According to Nelson's survey, in the month before the 2010 World Cup kick off, almost 1/3 of the discussions on the Internet were Nike, which was two times the number of Adidas.

In 2008, Guy Rich, director of the vulgar film, directed an advertisement of Nike.

The film, entitled "the next brilliant success", tells the story of how a young athlete from the Holland League player became an Arsenal player.

The young player's face was not seen in the advertisement. What you saw was C Rowe and Manchester United's Wayne Rooney running wildly or exploding.

The young player trained to vomit and kept changing his girlfriend, but he played better and better, and gradually gained recognition. Finally, he entered Holland on behalf of the team and took part in the world's greatest event.

Nike and Adidas provide sponsorship for players and teams, but Nike's dependence on the real world is smaller.

Adidas is more like a cobbler. Nike is not just a sports apparel company, but rather a marketing company, "said Zhang Qing, general manager of sports consulting company.

in Nike's view, the present performance is much more obvious than what makes a fortune.

According to the data provided, sales of Nike in football category in fiscal year 2013 amounted to US $2 billion (in 1994, this figure was US $40 million), which exceeded Adidas.

Adidas claims that it is "inconvenient" to provide similar data to this magazine. Herbert Heiner, chief executive of the company, is most commonly expressed in public: "in 2014, we expect to achieve 2 billion euros (US $2 billion 700 million) in global sales" in 2014.

P, Adidas's main battleground in Western Europe, the gap between Nike and the old German brand is shrinking.

According to the findings released by Euromonitor, a market research firm, Nike accounted for 12.4% of Western European market in 2012, while Adidas accounted for 13.2%.

The company reported that in the first half of 2014, Nike's sales in Western Europe increased by 11%, while Adidas in the third quarter decreased by 6%.

in the non World Cup China, according to the survey by Ou Rui International, Nike's market share in 2013 was 12.1%, and Adidas continued to lead (11.2%).

China is the third largest market in Nike after the US and Western Europe, and is the fifth place in Adidas sales.

The world cup is neither the main battlefield of Nike nor the main battlefield of China. But for Nike, China is the main battleground to contend for.

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catch young people /p >

Nike, who has just entered the field of football for 20 years, wants to pass the "offensive" character to Chinese young people, P.

Here, its marketing slogan of the world cup can be pointed out beyond football.

although the 4 minute advertisement has been over 1 million on Youku and over 72 million on YouTube, Nike believes that real competition is more important than video preheating.

"If there is a real game, the idea of" fighting for everything "will be more likely to land in China.

Huang Xiangyan said.

Huang Xiangyan P worked in Nike for more than 10 years. In her view, the key is to arouse the enthusiasm of Chinese young people.

"Chinese children are more conservative. Even if there is pressure, not everyone can rebound.

We need to create a situation where they are willing to fight for opportunities for themselves.

Nike will attack the situation in 27 meters long, 14 meters wide venue, which is less than the formal football match area (105 meters long, 68 meters wide) 1/18.

The competition system popularized in China is mainly four to four, and five to five.

Nike doesn't care whether the site is artificial lawn or cement, "even in hypermarkets," Sima Pei said.

When Nike set up the game, it focused on two points: first, what game rules were used to deliver "everything on top"; two, how to break away from the restrictions of football venues and pass the game experience away.

the competition rule called "spell winner" is that one team is advanced one ball and the other team punishes one person. The decision is to win the second ball team.

"Even if I have only 3 people and you 4, I might win.

Don't let kids give up. This way of competition will make children more active.

Huang Xiangyan said.

In Sima Pei's view, such rules will give participants a "120% desire to attack".

most of the time Nike is interviewed, no matter what the problem is, the first word we hear is mostly innovation.

Considering that similar small-scale tournaments have been prevailing in Europe, Nike has done something more like "micro innovation" - similar to the user experience of Internet applications, identifying the point in the minds of young people.

although on the whole, Nike's < a href= "http://www.91se91.com/news/index_s.asp" > World Cup Market < /a > activities are divided into three stages of gradual and gradual progress, but the idea of "winning the winner" and "beating everything" are starting at the same time.

"The core message is to take risks. The idea is finally broken down into two phrases."

Edwards said, "as a game, it has existed long ago. We will turn it into a concept and people will be more interested."

This is similar to product packaging.

Even in team competitions, such a competition system encourages individuals to take risks.

"Nike is a typical American brand and emphasizes individual heroism."

Zhang Qing commented.

Sima Pei expressed very directly, "we have been changing the way of appearing in the market, now we want to let consumers participate in football from a personal level."

in early 2012, the Internet word of mouth research and consultancy CIC released a data report entitled "what Chinese young consumers like." in the column of "life value", it pointed out that Chinese young people want "dream and desire, courage, lifestyle".

The role of the media is "lifestyle guidance, promotion of personalization, personal attributes".

At the end of the same year, McKinsey released a report that China's young consumers are more emotional.

According to the report, "in 2020, the number of mainstream consumer groups whose annual income is more than 106 thousand yuan will reach 400 million.

These emerging consumers are more self indulgent, focus on personal enjoyment and have brand loyalty.

competition like "spell winner" and past running activities are all measures Nike tries to cultivate brand loyalty.

After the 2008 Olympic Games, the Chinese sports industry broke out. After that, the major sports brands encountered cold storage, and 6 years later, they could not be completely relieved.

"The past year has been a very difficult year for the whole sports brand market."

Huang Xiangyan said in a media interview in 2014.

Nike is still dealing with inventory problems with distributors.

At the end of 2013, Nike explained that why we should organize various kinds of running activities such as "Sanlitun night running" and so on. "Now the breadth of China's sports industry has reached a certain scale. What we need to do now is depth.

How much do Chinese consumers understand about a category or a sport? "/p".

Adidas hopes to catch the crowd during the world cup.

Meng Shu man said Adidas will continue the passion of fans to marketing.

"We will hold interactive activities in the consumer market.

In key cities, we will organize the world cup in some bars to provide another place for fans to support their favorite teams.

He wrote back in his mail.

Like Nike, this is also the activity of landing after the video is released, but it is another way of "ground air", and is aimed at another crowd.

Beijing, Shanghai and Guangzhou have launched the League of opinion leaders, and then one month after the end of the world cup, they will be open to ordinary football fans.

The game rules of "spell winners" can make those children who do not play football know football and, to some extent, send the message of Nike to hope that young people can recognize the brand again.

social marketing > /strong > /p >

"we wanted to make social functions appear in this competition at the very beginning."

Huang Xiangyan said.

since June 1st, Nike signing stars, including C Luo, Neymar, Rooney, Ibrahimovic and so on, have released the animation video with a length of about 15 seconds through their own Twitter account.

In June 10th, the complete animated film entitled "ultimate duel" was published as the end of Nike's World Cup Marketing Ad trilogy.

Nike feels that "not buying a big media to play this movie" means that the company has a better understanding of social media and consumer interaction.

A great part of Nike's runaway run in the past is that its App Nike+ has created a running community where runners can share mileage and mood, and they can also rank among runners.

Running has become a social way and has become one of the ways of life for many young Chinese.

Nike has said that the cost of recent social activities in social media has increased significantly.

Although the proportion of TV and print media is not large, but the focus of the company's media strategy has shifted significantly.

Now, when asked again about the proportion of social media input in the world cup marketing, Huang Xiangyan said: "the ratio of money input can not fully reflect the company strategy; this time we chose the players' personal social accounts on the publishing platform."

During the P World Cup, Nike will produce special videos for young people who interact with each other on the basis of animated videos.

The logic of Nike is: when you receive a video from Neymar or C Luo, you call out your real name or the name of your social account. Do you want to share it?

Nike has a guiding principle of "one to one". "How to make one to one object surprised and happy is something we want to spend more time doing."

Huang Xiangyan said.

In Nike's view, the marketing of World Cup 4 years ago is a way of communication; now they can interact with consumers in a more personalized way of media and communication.

second is social media (46%).

The network behavior research of Pew Internet & American Life Project in the US pointed out that Y generation has a preference for entertainment and social networking activities on the Internet, and X generation (33 to 44 years old) prefer to study information, online shopping and other behaviors.

According to estimates from AI's data, nearly 530 million Chinese will be watching the Brazil world cup through Internet channels this year.

social interaction is Nike's second only to the word "innovation" second.

Mark Parker said Nike had contact with the 200 million people in social media.

"We always insist on two-way dialogue, which is not only for consumers but also for consumers."

but 4 years ago, it would be much more difficult to do socialized marketing in the Chinese market.

Although Facebook and Twitter were founded in 2004 and 2006 respectively, Sina micro-blog, which was used more frequently by Chinese consumers, was not opened until August 2009.

User interaction and the massive rise of micro-blog marketing are all behind the world cup in South Africa.

"Consumers around the world have undergone tremendous changes in the past 4 years, but no one has changed so much as China, especially for social media."

Sima Pei was amazed by the enthusiasm of Chinese youth for social networking tools.

Less than P, the younger generation spends more and more time online, which means less time for offline interaction with brands.

The release of the video is Nike's own social ambience, and how many young people experience the football atmosphere far away from Rio by small scale football matches, and if they share the atmosphere through social interaction, in a sense, young people themselves create a greater atmosphere.

This is what Nike hopes to achieve at the beginning of the world cup marketing in the Chinese market - consumers take the initiative to participate in brand recognition.

Meng Shuman also stressed that this is Adidas's biggest World Cup publicity campaign in China since the last World Cup.

"We have invested a lot of money in social media, including QQ and WeChat platform. We also attach importance to print media, because it is still very important, especially in promoting products.

We will continue to use the outdoor billboards...

This marketing campaign can be said to have invested a lot of money, and our investment and budgets in all areas are expanding.

He did not point out the specific marketing methods in social media, more about fans' comments and forwarding on the ball games.

Adidas set up a team specializing in social marketing long ago in Greater China, but shortly before the start of the world cup, Adidas issued a "Adidas football questionnaire survey" to less than 50 people including media, social media practitioners and sports leaders.

According to a marketing department employee close to Adidas's sports company, these questionnaires show that the public's impression of Adidas is not satisfactory.

The questionnaire included: "what kind of tone" micro-blog is expected to be released by Adidas football micro-blog "," what content and services are expected to be provided by Adidas football micro-blog "?

this can be regarded as a process of identifying target groups by Adidas.

If we only know a slightly vague group such as "football lovers", how to conduct more personalized social media services? This questionnaire seems to be a little late.

After all, the questionnaire has not been completed yet, but Adidas's social media projects and consumer interaction activities during the world cup have been launched.

Nike seems to be a bit of a joke. Whether running, basketball, football or other products, the company will say that the target audience is young people.

"Our target group has not changed in the past few years and has always been a late teen."

Sima Pei said.

who is the winner of the world cup

there is no definite conclusion about the impact of social media on the actual sales of sports products.

But Nike does not seem to be very worried about this.

P, as in the past, "running as a way of life" is implanted into the minds of consumers. Nike cares about whether or not the Chinese kids who are not playing football have feelings.

"Whether I play football or do anything else, I will be inspired by everything.

If so, sales will come naturally.

Huang Xiangyan said.

P's marketing around the world cup seems to be a balance in Nike: in the past 5 years, Nike has been providing equipment for the most professional soccer players in China. Now, they feel the need to create a football atmosphere for those who are not on the football field, but only to find a good time to drag those outsiders into the field.

in Nike, consumers are divided into three categories. 1% are the sports elite of consumers. They exercise almost every day, and have certain skills. 9%, they are ordinary sports enthusiasts, skilled and regular sports; 90% are those who do not exercise frequently, and are also potential consumers in Nike's eyes.

No matter which category of marketing activities, is to stimulate 99% of the group (have the desire to participate in sports, of course, there is a desire to buy in the future), the world cup marketing is running, "run and understand" and cross category "come out" is earlier, basketball "give the ball to me" and "basketball is never extinguished" are......

holding these activities is because Nike wants to make consumers have relevance to brands.

"Today's consumers have too many choices. If they want to win, they have to give them real feelings and make them feel relevant to their brands," Mark Parker said. "This is what we want to continue to strengthen."

In May 19th, Nike released the latest football shoes in Beijing grassland, P.

In the art district in the Northeast suburb of Beijing, Sima Pei introduced the orange red Mercurial Superfly to more than 100 Chinese media. The first pair of shoes was shown on the T platform reconstructed by C Luo in the king's palace more than half a month ago.

In Parke's eyes, this is another way for Nike to participate in the world cup.

"We want to participate in the world cup in our own way, not through the information we pmit, but through the products we create."

C Luo also conveys other information of Nike.

The 185 centimeter Portuguese returned to symbolically several times on the T platform less than 10 meters that day.

Most people are impressed by his hair: the effect of hair spray is perfect.

The unassailable hairstyle matches the dark red jersey. C Luo is more like a star than an athlete.

Nike is also trying to dye the professionalism of football with a touch of life.

"We will use similar methods in sales and social media," Sima Pei said. "Especially the football products in the Chinese market will have more flavor of life."

Fashion and sport is a multiple choice question for all sports brands in China.

In 2013, Adidas sold 80% and 20% of its two categories of sports performance and sports fashion in China, but the company said it had been exploring the trend of fashion.

For Nike, marathon or the world cup, it will emphasize its own "Sports" attributes, but always forget to mention fashion elements and design sense on those bright colored products.

Less than P, Nike has always been reluctant to disclose sales of football products in the Chinese market. The company said that the growth in the past few years may not be as fast as that expected by the outside world.

This is not important.

Buying is the ultimate act, similar to the "king or defeated" of a match.

But for young people in China, "becoming emperor or defeated" is not important.

Brazil, Germany, Portugal, Spain and Argentina are all favourites to win the world cup, of which two are sponsored by Nike and three are sponsored by Adidas.

Whether or not the Adidas sponsored team wins the championship, the company will not gain much in the world cup.

Hina said before the game that Adidas sold more football than the world cup in South Africa, and the number of shirts sold in the world cup was roughly the same.

Nike is much less concerned.

Inside the old house on the third floor of the king's palace, a picture of Brazilian Ronaldo was placed in an old wooden showcase.

He helped Brazil win the World Cup final against Germany in 2002.

Below the photo are the Nike Mercurial football shoes he wore in this competition and a signed Nike football match.

It looks as if he has won the game by this ball.

But in fact, the 2002 World Cup is Adidas's "flying meteor".

if you can pretend that you have sponsored the game in 12 years, then there is no reason to pay for the world cup.

Keke Maria at the top of the mountain Jesus looks like Rio De Janeiro is not the adventures of Nike and < a href= "http://www.91se91.com/news/index_f.asp" > Adidas < /a >.