Underwear To Join Orders To Make Goods Or Disaster?
< p > now, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the industry is mainly based on the order system operation mode.
Ordering data comes from dealers, and dealers have first-hand information on the market. Therefore, the ordering system has strong planning ability, can accurately place orders to meet the market sales, and achieve the best sales in the market, so that the enterprise has more controllability and assurance in the production plan, and its management mode operation system is also simple and feasible.
So in 2006, the order system instead of the original distribution system became the main mode of operation of the industry.
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< p > < < a target= > _blank > href= > http://www.91se91.com/ > > textile > /a > clothing industry. The problem of underwear inventory has a long history, and in 2012 it broke out completely. Since the enterprise adopts the planned production of ordering system, why does it cause such a high inventory and inventory crisis? What is the problem? Once the sale is not smooth, the agent will be caught in a situation of endless redemption. So, what is the future of the order?
For P, Xiaobian interviewed several Chinese underwear franchisees to discuss this problem.
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< p > When did you first get in touch with the order system? How did you feel then? When did the order system come into being accepted by the underwear industry? When did the agent start to implement the order system? < /p >
< p > General: I contacted the order system in 2005, when the ordering system was implemented in the form of a pilot.
From the beginning to the present, I always think that the operation mode of ordering system has obvious advantages and disadvantages, and the problem must exist. But it accords with the trend at that time, so it can be promoted quickly under the premise of manufacturer's approval.
Because the actual mode of ordering and listing enterprises and businesses in pursuit of production and marketing accuracy, compared with the previous fixed production mode, it has made progress, so it has been developed rapidly, and it can prove that it is in line with Scientific Outlook on Development's development.
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< p > our industry has tested the water ordering system before and after 05 years. It has been officially implemented and popularized in about 08 years. The ordering system has gone through a strange and unfamiliar process.
At the beginning of the trial order system, we were all worried. They were worried that they did not match the traditional pattern. So at the beginning, the industry did not take the absolute order system. After entering the 09 years or so, we began to evolve into an absolute order system after we had a certain understanding of the order system.
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< p > Gong: the initial order is in love. In 2006, it was a bit worried because it was the first contact with the order system. It was worried that the unreasonable order would lead to the shortage of stock or the amount of explosion and so on, which would affect the terminal sales. However, considering the fact that the order was not sold, the order would be better.
The times are advancing. We also need to keep pace with the times. It was probably in 2009 that the order system was accepted by the underwear industry, and the agent's order system should be in 2010.
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< p > Zhou: I started contacting order system in 2008, when I was in a brand friendly ordering society. I suddenly asked me to use the order system before contacting the distribution system. I was a little confused at that time, I didn't know how to make the order, and I didn't know what to do.
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< p > and about six or seven years ago, some underwear manufacturers began to implement the order system.
Five years ago, most of the underwear manufacturers, especially the first and second tier underwear brand companies, had begun to adopt the order system. When a mode became a trend, everyone accepted it naturally.
When the manufacturer implements the order system, the agent will act as the intermediate bridge between the manufacturer and the terminal manufacturer.
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< p > Wu: I have been in business for twenty years. I have started with pajamas in these years. Now I have been engaged in knitting industry for twenty years. I have been in 93 years. I have been in pajamas for 95 years. I have always been in pajamas, and I feel quite confident in my pajamas ordering.
Our team has a strong advantage. At present, our team has more than 50 people, the agent's brand has more than 10, 20, the business scope covers underwear, that high-end underwear, body shaping clothes, etc., end customers more than 300.
I started contacting orders after 04 and 05. At this time, orders have been made for underwear, because the sales of underwear in the off-season production will be relatively large, so ordering is relatively early.
The order system is mainly designed to match the manufacturers. At that time, the manufacturers' production capacity was not strong enough to be produced in season.
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< p > MA: I was able to understand and accept the order system in the first half of 2009, because most of the second line underwear brands had already taken orders at that time.
The order system is also necessary for sales, because there is always a serious shortage in the selling season every year. The production cycle of the factory is too long to meet the sales demand. This leads to a serious impact on our sales allocation plan for the whole year.
For many years, the underwear industry has not been able to find a good solution to this problem, so the introduction of ordering system is still relatively good at present, which solves the problem of shortage of underwear sales season.
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Less than P, the order system was gradually accepted by the underwear industry in the past two or three years.
The implementation time of agent ordering system has not yet been truly unified.
As far as I know, the first-line or second line underwear brands and high-end home furnishing clothes, "a href=" http://www.91se91.com/news/index_c.asp "brand agent" /a ", have been implementing the order system 3 years ago, while the three line and below three underwear, shorts and thermal underwear products agents have so far implemented very little order system.
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< p > Wang Zong: I started contacting order system in 2012.
At that time, manufacturers felt that they were avoiding risks and shifting stocks.
Because the manufacturer adopts the order system, that is, according to the order plan production, it is almost produced according to the total amount of the customer's order 100% or less.
As a result, the inventory of manufacturers is greatly reduced, so the inventory of manufacturers is less, which means that the inventory of agents is much higher and the risk is higher.
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