The Clothing Market Must Be Carefully Investigated Before Joining The Agency.

< p > > a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand agents not only need to conduct qualitative analysis of the market, such as market environment analysis, consumption habits analysis, but also need to plate all kinds of accurate qualitative analysis from quantitative angle into quantitative estimation based on products, regions and customers.

Demand measurement and demand forecasting are the precondition for correct decision making of clothing brand agents.

Estimating regional market demand is an important step to evaluate marketing opportunities, but in most cases, people's understanding of the meaning of the regional market is less than /p.

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The demand of a product in a regional market refers to the quantity purchased by a certain customer in a given geographical area, a certain time, a certain marketing environment and a certain marketing plan.

The needs of regional market need to be inspected from the following aspects: < /p >

< p > 1. product market demand measurement must determine the type of product to be measured. The range of this product depends mainly on how the apparel brand agent looks at its opportunities to penetrate the regional market, and must consider whether the product is aimed at the target customers of the brand, < /p >

There are many ways to express the total market demand of < p > 2..

We can use absolute values, such as the quantity and amount of products, such as the national a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > the market can be expressed in terms of annual demand of 200 million pairs or 1 billion yuan; it can also be expressed by relative value, for example, the demand for Western clothing products in a certain area occupies the percentage of the total demand of the whole province and even the whole country.

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< p > 3. purchase the market demand of the measurement area and the meaning of the purchase. The purchase refers to the size of the order, the scale of service, the scale of payment, or the scale of consumption.

For example, the demand forecast for new clothing in the coming year is to predict the number of clothes to be ordered, rather than the number of finished garments.

The meaning of purchase is different.

Finally, the prediction results are different.

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< p > 4. customer groups should not only measure the demand of the entire regional market, but also the needs of all parts of the market or various sub markets.

For example, clothing a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > brand agent should not only predict the total demand of the regional market, but also segment the market and determine the needs of various sub markets, such as determining the needs of low-income, middle income and high-income families.

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< p > 5. the geographical area is different in scope, and the forecast results of product sales are different.

Regional clothing brand agents must understand that their region refers to a large area in the province or in the province, or a large area composed of the jurisdiction of a province and neighboring provinces.

Because there are great differences in the strategies and methods adopted by the brand operators in the division of regional markets. Some are divided according to administrative jurisdiction, some are divided according to regional consumption habits, some are divided into several regions, and then regional clothing brand agents are selected.

In this regard, clothing brand agents must clearly define their jurisdiction, because this directly determines the size of the market space of clothing brand agents, and directly determines the market strategy of clothing brand agents.

As a clothing brand agent, we must understand that we have the effective space to control the market.

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< p > 6. time limit forecast market demand must delineate the time limit, such as clothing brand agent estimate next year or next three years market demand.

Generally speaking, the longer the forecast period is, the more inaccurate the forecast result is, because the market is changing very fast now, and the environment and situation faced by the clothing brand agent are also very different.

Clothing brand agents must combine long-term goals with short-term goals when forecasting the market.

The long-term prediction is to understand the long-term development of the market and the potential and growth potential in the future. The short-term prediction is to solve the current problems of the brand agency, and to find a good market opportunity in the short term.

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< p > 7. regional marketing environment, clothing brand agents in the actual operation, many factors that are not controllable can affect the market demand. Therefore, in the prediction and estimation of regional market demand, we must grasp the changes of these non controllable factors and their impact on the market. At the same time, we must make an in-depth analysis of our market environment, and make a thorough and thorough investigation of the overall service level of the local market and the overall maturity of the market.

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< p > 8. the regional market demand of marketing scheme is also influenced by controllable factors, especially by the marketing scheme formulated by < a href= "http://www.91se91.com/news/index_f.asp > > clothing brand agent < /a >.

That is to say, market demands generally show some degree of elasticity to product prices, product improvement, promotion and distribution.

Therefore, forecasting demand must grasp the assumptions of product prices, product characteristics, and marketing budgets.

We can use marketing force to describe the activities of clothing brand agents to stimulate market demand, and their influence can be divided into four levels: < /p >

< p > (L) regional marketing expenditure level, which is spent on marketing; < /p >

< p > (2) the combination of regional marketing, that is, the tools and types and quantities of marketing tools used by clothing brand agents in a specific period; < /p >

< p > (3) marketing distribution, namely clothing brand agent marketing resources in different customer groups and different sales area resources allocation; < /p >

< p > (4) the efficiency of clothing brand agency marketing, that is, the efficiency of clothing brand agents using marketing funds.

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