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Beijing Wangfujing Department Store "Bing Uncle" Sprouting Customers

2014/6/24 9:27:00 53

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Beijing Wangfujing Department Store Building

img border= "0" alt= "align=" center "src=" /uploadimages/201406/24/20140624093018_sj.JPG "/" < < > >
 subway passage, you can often see such a "a href=" http://www.91se91.com/ "propaganda" /a "slogan: you see not" bird uncle ", but" expensive uncle "-" expensive uncle "who is it? Zhang Binggui, the first generation of Chinese new model worker. Now, in the Wangfujing department store, which is about to usher in his 59 birthday, he is subverting the traditional image and "changing his" Pope style "Uncle Li", so that customers who come to shopping even shout "sprout". 
 Zhang Binggui's "spanformation" "Bing GUI Shu" .
Zhang Binggui has been the symbol of the Wangfujing department store for a long time. The skill of "one grasp" and "one mouth" on the salesman's post has attracted countless customers from all over the country, and the service spirit of "a group of fire" is a banner of the department store. 
 reporter saw yesterday that in the department store, Zhang Binggui's image had changed 360 times, and he was sparking with pop pop culture. He could not help but praise: "Bing GUI uncle" could be so fashionable. 
 into the department store, attracting customers' eyeballs is not just a dazzling commodity, but also a pop portrait of "your precious uncle" everywhere. He looks up at the distance in his head, with a signboard smile on his face. His portrait is brightly colored and exaggerated. It is quite different from the common bronze and black and white photographs. In every corner of the shopping mall, you can also find the pop art of "Bing GUI Shu", big enough to hang posters, to LOGO on the two-dimensional code. "Take this as a background and leave a memento." A grizzled aunt stood at the front desk and directed her husband to take pictures of her. 
 on a wall, there are also some words that are very characteristic of the network language to introduce him: "the God of the service of the national model worker", "the master of marketing in 70s", "after 80, he shouted to his uncle, but he had only seen a bronze smile and a brilliant sunshine". 
 > a href= "http://www.91se91.com/" > Fashion < /a > "Bing GUI Shu" has cited controversy /p >
 yesterday afternoon, there were not many customers in the department store. There were customers visiting Zhang Binggui exhibition hall on the first floor. "When I was young, I often heard my father say that when he was on a business trip in Beijing, he would come here to buy sugar for us. He often said that selling Zhang Binggui was a pleasure. This time it is to bring children to feel the atmosphere of "a group of fire". A young man from Guangzhou to Beijing told reporters. 
 reporter learned that in September last year, in order to carry forward the spirit of "a group of fire", the department store specially launched the "custom" souvenir of "your uncle": warm color changing cup, baseball cap, T-shirt, FRIDGE STICKER and so on. Among them, black skull cap and Apple's cell phone shell printed by the "Bon GUI" Popper head portrait of the skull design, has been controversial. A staff member told reporters that once the customer reflected, this is different from the traditional Zhang Binggui image, the skull head image is not serious. 
 "I like this skull style very much. Because no one will print Zhang Binggui's picture on a T-shirt or mobile phone now, but if you make such a fashionable change, you will surely attract many young people. A young girl was lying in front of the showcase and looked at this souvenir for a long time. "Cool!" /p.
Li Kuixu, Minister of the Party committee of the department store, said that the souvenirs sold last year were sold well, almost all sold out. P Most of the people who buy T-Shirts are young people, and some customers also buy two pairs of sweaters. They can understand that this combination of Zhang Binggui's spirit and fashion elements does not mean that they do not respect Zhang Binggui. 
 "Bing GUI Shu" to create an old "a href=" http://www.91se91.com/ > tide card < /a > /p >
 pop art came into being in the 50s of last century and quickly attracted popularity. Today, pop art is manifested in fun, free lines, naughty patterns and bright colors. These elements have been integrated into fashion, representing a spirit of daring to create and constantly refurbish new changes. 
 the earliest idea to introduce pop art elements is Tao Xiaogang, general manager of the department store. He said that compared with the emerging shopping centers, there are unfavorable factors in the department store, but there are many historical deposits that many stores can not match. "Old" is the trump card of the department store. How to play this card to make it an advantage? "Our goal is to create an old tide card, not a tall one, nor an alternative. It should be advanced and mainstream." He said that Zhang Binggui was a business card in the department store. He built him as a "master uncle", using pop art to reflect the concept of "not memories, is the future". It is to let more people understand that the department store can also be very artistic and fashionable. Zhang Binggui will also change with the times and attract more customers to understand the department store, so that the building will not remain in the memory of everyone. In particular, the physical retail industry is now subject to the impact of e-commerce. Self closing is no way out, attracting customers to have a sense of advance. This is only the first step. Next, the department store will "operate" in the form of marketing and constantly evolve itself.