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Shen Guojun: Maybe I Can Win Ma Yun And Wang Jianlin.
< p > < strong > Shen Guojun: "rookie" does not intend to make money in ten years, < /strong > /p >
< p > > it is not easy to be a partner of "a href=" http://www.91se91.com/news/index_c.asp "Ma Yun < /a >. No matter who is standing by Ma Yun, he will be overwhelmed by his light. But Shen Guojun did not mind what others said. When summarizing Yintai's experience, he put forward four points: innovation, integrity, diligence and good cooperation. The development of Yintai in various fields is constantly being sought by the strongest partners. A year ago, Alibaba and Yintai as the top two shareholders jointly launched the rookie network. China's largest logistics network company, Shen Guojun, was appointed CEO. This is also an important step in the layout of the commercial retail empire. < /p >
Reporter: I see you are also involved in the preparation of the rookie network, including now you are also the executive director of the rookie network board. What are your thoughts on the logistics section? How do you plan to participate? < /strong > < /p > P, strong.
Shen Guojun: the establishment of the rookie network has a great relationship with the business strategy of the whole Alibaba group, because he is the largest in the world in terms of e-commerce. If China's logistics system is not perfect, it is bound to restrict the development of electronic business. This is a relationship of interaction. If the logistics system is getting better and better, then your e-commerce will develop faster and faster. If you develop the electricity supplier, you will have to change the logistics. So now, in the past few years, especially during the double eleven period, he has to sell tens of billions of dollars a day, which is a huge test for logistics and China logistics. It can apply for the Guinness world record. < p > < /p >
< p > < strong > reporter: do you feel that you will have great rewards for business in this future? < /strong > < /p >
< p > Shen Guojun: I think there are all kinds of factors. I think first of all, this company can not be short term returns. From the perspective of business layout, we feel that at least this company, we want to cultivate at least five years, eight years, or even ten years. < /p >
< p > < strong > reporter: do you plan to make money for ten years? < /strong > < /p >
< p > Shen Guojun: Yes, this is what I told Ma Yun. We said at that time that the company didn't make money in eight years and ten years. Maybe we are thinking in this direction. < /p >
< p > < strong > reporter: the person who thinks so generally is to earn a lot of money in the future, isn't it? < /strong > /p >
< p > Shen Guojun: that depends on the opportunity. I see many companies in Ali have become like this. We believe that in the next five years and ten years in China, there will be very very large market changes in the logistics and delivery. If this happens, who will do it? Somebody has to do it. I feel that in this industry, there is the most chance to do it. The most capable thing to do is probably Alibaba, especially in the generation of large numbers of express, the generation of packages, and 60% of them are Taobao Tmall. < /p >
Reporter: so, what I really want to know is, Shen Zong, do you participate in rookies and co create rookies, so that you will feel that this matter will bring you a huge reward in the future? Or is there any relationship between this piece and your strategic layout? < /strong > < p > strong
< p > Shen Guojun: I think in this matter, I think the two of us tell the truth is still a bit idealistic, this is no business mode, no profit model, really, no business mode, no profit mode, we do not know when to make money. But we always firmly believe that with the rapid development of e-commerce, in the next five years, eight years and ten years, China's logistics and express industry will be revolutionized. There will be such a chance. Because of this opportunity, the market has this demand. If we make it, it may be a very large company. If it is not done, it will at least promote the industry. < /p >
P: < strong > reporter: you have just talked about the cooperation with Alibaba, and the observation from the outside world is that more is run by Ma Yun. How do you reflect the value and independence of your business? < /strong > /p >
< p > Shen Guojun: I don't think there is much to worry about. I think cooperation must have its own advantages and cooperation. If there is such a demand, cooperation will be made. < /p >
< p > < strong > Shen Guojun: commercial real estate is definitely more risky than housing. < /strong > < /p >
< p > 2014 is the year when China's real estate market is changing. The sound of falling house prices is coming and going. The wait-and-see sentiment is strong. It seems that the Chinese property market has gone crazy for nearly 10 years, and there are signs that bubbles will break. In the background of the housing market is not optimistic, many developers put their hopes on commercial real estate. However, in Shen Guojun's view, the construction of shopping centers and industrial parks in various places is a more serious bubble than housing, and disaster has arrived. < /p >
Reporter: I remember two years ago, when you said that three years later, commercial real estate would be even worse than residential real estate. Now, two years later, are you still sticking to the judgement at that time? < /strong > < /p > P strong.
< p > Shen Guojun: now I still insist on my view that the risk of commercial real estate is definitely greater than the risk of residential real estate, because residential real estate is also facing great problems. Especially recently, after the Greentown incident came out, I feel that many housing companies in the community, including the prices of various cities, have a lot of opinions. I think they have already exposed the problems of this industry. < /p >
< p > strong > reporter: do you have any conclusions? Yes. < /strong > < /p >.
< p > Shen Guojun: residential real estate can also be digested to solve some problems through price increase, promotion, cancellation of purchase restriction, housing loan and so on. Some city governments can also make acquisitions as low-cost housing and so on. Now these measures are available. < /p >
< p > but if you build a large number of commercial real estate, if you do not have the ability to invest, do not operate, and have no management capability, how can the government manage? < /p >
< p > in fact, in mainland China, there are really large commercial properties with investment, operation and operation capabilities. The company is not that many. < /p >
< p > < strong > reporter: how many do you think there is? < /strong > /p >
< p > Shen Guojun: I think 35 or five or six, so not all real estate developers can do commercial real estate. You are like a lot of homogenization. When you went to Chengdu two years ago, when you interviewed in Chengdu, at that time, you know, according to the statistics, there are more than 100 large commercial properties. < /p >
< p > < strong > reporter: to what extent is it serious? < /strong > < /p >
< p > Shen Guojun: it is serious that you are in a very small area. In Zhejiang, there are some counties and county-level cities. I heard them say more than one hundred thousand square meters, with a building area of over one hundred thousand, and there are 20 shopping centers with more than one hundred thousand square meters. < /p >
< p > < strong > reporter: This is to say, listen to your description just now, do you think this bubble is already more serious, or is the bubble already broken up? < /strong > /p >
< p > Shen Guojun: I think it has started to break up, because since last year, there have been a lot of resale, cooperation, restructuring, reform and unfinished business. This is already happening. We can meet every day. < /p >
< p > strong > reporter: is there a different market performance in such a different region? For example, the first tier cities. < /strong > < /p >.
< p > Shen Guojun: I think it's OK to go to the north, as well as the whole. Because of what? Large shopping centers are still very few. In recent years, it has been built quite a lot. But in general, the proportion of the large shopping centers is still small, because the land is too difficult and the cost is too high. If you want to build a large commercial property, you will spend tens of billions of dollars, and the general company can not build it. < /p >
< p > < strong > Shen Guojun: disappointed with the level of charity management in China < /strong > < /p >
< p > June 5, 2014, the Yintai public welfare foundation of Yintai group and Guanghua School of Management of Peking University jointly launched the master's program of China's first charity management training. This is also the first domestic project dedicated to cultivating professional management talents for China's public welfare charities. Shen Guojun said that the reason why he wanted to donate money to set up this discipline was that he had deeply felt the backwardness of China's public service talents and the current situation when he was doing charity work. < /p >
Reporter: can you tell one or two stories? Can you reflect the lack of talents in China's charity circles? < /strong > /p > P. < strong >
< p > Shen Guojun: I feel very disappointed and disappointed that the whole charity management organization and the professional level and professional qualities of these professionals. Now, about six years ago and six or seven years ago, I especially thought that I was thinking of donating a home for the elderly at my old age, because I died earlier than my parents. Anyway, there are these feelings. I think the old people, especially the lonely old people, especially those in poorer areas, may have a difficult life. They will go to donate a home for the aged. At that time, the money was given. So far, the homes for the aged have not been built. Later, a local leader, a small leader, was a secretary in the village. He came to Hangzhou to see me, and said, "can this old home be built?" < /p >
< p > < strong > reporter: < a href= "http://www.91se91.com/news/index_c.asp" > lack of talents < /a > is the core reason for what you have just said. Besides human factors, you, as a participant in China's charitable cause, have now become a facilitator. What do you think is the crux of China's charitable undertakings? Where is the crux of the problem? < /strong > /p >
< p > Shen Guojun: I think the biggest sticking point of China's public welfare charity is also a system problem. I think the government may change its management methods, including legislation. If it is still so traditional, it has been going on for decades, and it has not made much progress. Like many fiscal and tax policies, matching, matching, you are abroad, any public expenditure, it can deduct taxes. Before China, if you personally, you go to an orphanage or go to a welfare home, if you look at this child's current situation, you are very moved, you donate five hundred or one thousand yuan, in foreign countries, it will give you a list, you can deduct your personal tax. < /p >
< p > < strong > reporter: < a href= "http://www.91se91.com/news/index_c.asp" > tax deduction < /a >. < /strong > < /p >.
< p > Shen Guojun: sure, you can also declare your tax. In a certain month, I donated five hundred yuan a day, I donated one thousand yuan, you can deduct tax, China, you donate 50 thousand yuan, no one told you you can deduct tax, because it does not have this mechanism. < /p >
< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Shen Guojun < /a >: I want to do what I want to do < /strong > /p >
P: < strong > reporter: we look back at the time when you just went to sea. In fact, at that time, you were already a manager of the Construction Bank, and you did a very high position. And at that time, you could see that there was such a position in the bank. Many people were very envious of it. What touched you at that time? You must give up what you already have and start doing business. < /strong > /p >
Personal personality? I am not very good at a very old institutional system. Under a very dull office political environment, I do not go to flattery, tell lies, do some things that I am not willing to do. I think that kind of environment makes me feel very depressed. I feel very depressed about that mechanism, that system, the office politics and environment. I feel that I can not really play any part of me there, maybe I can do my job well, but I think I still have more energy to do some things that I want to do and I think I can do well in those years. < p > Shen Guojun: Yes, I think this may be with me. < /p >
< p > < strong > reporter: what kind of personality do you think you are? < /strong > < /p >
< p > Shen Guojun: in fact, my personality, generally speaking, I prefer to be quiet. I prefer a quiet person to any place. Basically, I would not be a particularly noisy person. This is the case on any occasion, but this does not mean that I do not want to, or to integrate into, and so on. Actually, I have many friends, and our circle friends are all very well connected. < /p >
< p > strong > reporter: I'll take up a few minutes to answer your questions. This friend asked, would you like to ask Shen Shen, where should we start with the newly graduated college students? Take off young and young people as soon as possible, become an excellent person and realize self worth? < /strong > /p >
< p > Shen Guojun: I feel that the most important thing for graduating college students or graduate students is to evaluate themselves first and not to aim high. That is to say, how much skill you have and how much ability you have. You have to evaluate yourself yourself. Then you can't think too complex things, and do something down to earth. If you can find a job that you are suitable for, you rush to work, and in the process of work, constantly learning, learning and experiencing many things, your youth is gradually being worn away. This is very important. < /p >
< p > < strong > Chief Executive's Secret: < /strong > /p >
< p > Shen Guojun: I don't think I have any talent in business. After doing business for so many years, I have experienced many sweets and bittersweet experiences over the past decade. I feel that I am going to feel and understand myself. I think if you can succeed first, the most important thing is whether you like to do it or not. I think the management enterprise is, at least, I am very fond of and willing to do this. < /p >
< p > Second, I feel that learning, analyzing, summarizing and creating opportunities are important factors for an entrepreneur to succeed. In fact, there is no genius. Only those who work hard, have savvy people and are good at grasping opportunities, can he have the chance to succeed. < /p >
< p > > it is not easy to be a partner of "a href=" http://www.91se91.com/news/index_c.asp "Ma Yun < /a >. No matter who is standing by Ma Yun, he will be overwhelmed by his light. But Shen Guojun did not mind what others said. When summarizing Yintai's experience, he put forward four points: innovation, integrity, diligence and good cooperation. The development of Yintai in various fields is constantly being sought by the strongest partners. A year ago, Alibaba and Yintai as the top two shareholders jointly launched the rookie network. China's largest logistics network company, Shen Guojun, was appointed CEO. This is also an important step in the layout of the commercial retail empire. < /p >
Reporter: I see you are also involved in the preparation of the rookie network, including now you are also the executive director of the rookie network board. What are your thoughts on the logistics section? How do you plan to participate? < /strong > < /p > P, strong.
Shen Guojun: the establishment of the rookie network has a great relationship with the business strategy of the whole Alibaba group, because he is the largest in the world in terms of e-commerce. If China's logistics system is not perfect, it is bound to restrict the development of electronic business. This is a relationship of interaction. If the logistics system is getting better and better, then your e-commerce will develop faster and faster. If you develop the electricity supplier, you will have to change the logistics. So now, in the past few years, especially during the double eleven period, he has to sell tens of billions of dollars a day, which is a huge test for logistics and China logistics. It can apply for the Guinness world record. < p > < /p >
< p > < strong > reporter: do you feel that you will have great rewards for business in this future? < /strong > < /p >
< p > Shen Guojun: I think there are all kinds of factors. I think first of all, this company can not be short term returns. From the perspective of business layout, we feel that at least this company, we want to cultivate at least five years, eight years, or even ten years. < /p >
< p > < strong > reporter: do you plan to make money for ten years? < /strong > < /p >
< p > Shen Guojun: Yes, this is what I told Ma Yun. We said at that time that the company didn't make money in eight years and ten years. Maybe we are thinking in this direction. < /p >
< p > < strong > reporter: the person who thinks so generally is to earn a lot of money in the future, isn't it? < /strong > /p >
< p > Shen Guojun: that depends on the opportunity. I see many companies in Ali have become like this. We believe that in the next five years and ten years in China, there will be very very large market changes in the logistics and delivery. If this happens, who will do it? Somebody has to do it. I feel that in this industry, there is the most chance to do it. The most capable thing to do is probably Alibaba, especially in the generation of large numbers of express, the generation of packages, and 60% of them are Taobao Tmall. < /p >
Reporter: so, what I really want to know is, Shen Zong, do you participate in rookies and co create rookies, so that you will feel that this matter will bring you a huge reward in the future? Or is there any relationship between this piece and your strategic layout? < /strong > < p > strong
< p > Shen Guojun: I think in this matter, I think the two of us tell the truth is still a bit idealistic, this is no business mode, no profit model, really, no business mode, no profit mode, we do not know when to make money. But we always firmly believe that with the rapid development of e-commerce, in the next five years, eight years and ten years, China's logistics and express industry will be revolutionized. There will be such a chance. Because of this opportunity, the market has this demand. If we make it, it may be a very large company. If it is not done, it will at least promote the industry. < /p >
P: < strong > reporter: you have just talked about the cooperation with Alibaba, and the observation from the outside world is that more is run by Ma Yun. How do you reflect the value and independence of your business? < /strong > /p >
< p > Shen Guojun: I don't think there is much to worry about. I think cooperation must have its own advantages and cooperation. If there is such a demand, cooperation will be made. < /p >
< p > < strong > Shen Guojun: commercial real estate is definitely more risky than housing. < /strong > < /p >
< p > 2014 is the year when China's real estate market is changing. The sound of falling house prices is coming and going. The wait-and-see sentiment is strong. It seems that the Chinese property market has gone crazy for nearly 10 years, and there are signs that bubbles will break. In the background of the housing market is not optimistic, many developers put their hopes on commercial real estate. However, in Shen Guojun's view, the construction of shopping centers and industrial parks in various places is a more serious bubble than housing, and disaster has arrived. < /p >
Reporter: I remember two years ago, when you said that three years later, commercial real estate would be even worse than residential real estate. Now, two years later, are you still sticking to the judgement at that time? < /strong > < /p > P strong.
< p > Shen Guojun: now I still insist on my view that the risk of commercial real estate is definitely greater than the risk of residential real estate, because residential real estate is also facing great problems. Especially recently, after the Greentown incident came out, I feel that many housing companies in the community, including the prices of various cities, have a lot of opinions. I think they have already exposed the problems of this industry. < /p >
< p > strong > reporter: do you have any conclusions? Yes. < /strong > < /p >.
< p > Shen Guojun: residential real estate can also be digested to solve some problems through price increase, promotion, cancellation of purchase restriction, housing loan and so on. Some city governments can also make acquisitions as low-cost housing and so on. Now these measures are available. < /p >
< p > but if you build a large number of commercial real estate, if you do not have the ability to invest, do not operate, and have no management capability, how can the government manage? < /p >
< p > in fact, in mainland China, there are really large commercial properties with investment, operation and operation capabilities. The company is not that many. < /p >
< p > < strong > reporter: how many do you think there is? < /strong > /p >
< p > Shen Guojun: I think 35 or five or six, so not all real estate developers can do commercial real estate. You are like a lot of homogenization. When you went to Chengdu two years ago, when you interviewed in Chengdu, at that time, you know, according to the statistics, there are more than 100 large commercial properties. < /p >
< p > < strong > reporter: to what extent is it serious? < /strong > < /p >
< p > Shen Guojun: it is serious that you are in a very small area. In Zhejiang, there are some counties and county-level cities. I heard them say more than one hundred thousand square meters, with a building area of over one hundred thousand, and there are 20 shopping centers with more than one hundred thousand square meters. < /p >
< p > < strong > reporter: This is to say, listen to your description just now, do you think this bubble is already more serious, or is the bubble already broken up? < /strong > /p >
< p > Shen Guojun: I think it has started to break up, because since last year, there have been a lot of resale, cooperation, restructuring, reform and unfinished business. This is already happening. We can meet every day. < /p >
< p > strong > reporter: is there a different market performance in such a different region? For example, the first tier cities. < /strong > < /p >.
< p > Shen Guojun: I think it's OK to go to the north, as well as the whole. Because of what? Large shopping centers are still very few. In recent years, it has been built quite a lot. But in general, the proportion of the large shopping centers is still small, because the land is too difficult and the cost is too high. If you want to build a large commercial property, you will spend tens of billions of dollars, and the general company can not build it. < /p >
< p > < strong > Shen Guojun: disappointed with the level of charity management in China < /strong > < /p >
< p > June 5, 2014, the Yintai public welfare foundation of Yintai group and Guanghua School of Management of Peking University jointly launched the master's program of China's first charity management training. This is also the first domestic project dedicated to cultivating professional management talents for China's public welfare charities. Shen Guojun said that the reason why he wanted to donate money to set up this discipline was that he had deeply felt the backwardness of China's public service talents and the current situation when he was doing charity work. < /p >
Reporter: can you tell one or two stories? Can you reflect the lack of talents in China's charity circles? < /strong > /p > P. < strong >
< p > Shen Guojun: I feel very disappointed and disappointed that the whole charity management organization and the professional level and professional qualities of these professionals. Now, about six years ago and six or seven years ago, I especially thought that I was thinking of donating a home for the elderly at my old age, because I died earlier than my parents. Anyway, there are these feelings. I think the old people, especially the lonely old people, especially those in poorer areas, may have a difficult life. They will go to donate a home for the aged. At that time, the money was given. So far, the homes for the aged have not been built. Later, a local leader, a small leader, was a secretary in the village. He came to Hangzhou to see me, and said, "can this old home be built?" < /p >
< p > < strong > reporter: < a href= "http://www.91se91.com/news/index_c.asp" > lack of talents < /a > is the core reason for what you have just said. Besides human factors, you, as a participant in China's charitable cause, have now become a facilitator. What do you think is the crux of China's charitable undertakings? Where is the crux of the problem? < /strong > /p >
< p > Shen Guojun: I think the biggest sticking point of China's public welfare charity is also a system problem. I think the government may change its management methods, including legislation. If it is still so traditional, it has been going on for decades, and it has not made much progress. Like many fiscal and tax policies, matching, matching, you are abroad, any public expenditure, it can deduct taxes. Before China, if you personally, you go to an orphanage or go to a welfare home, if you look at this child's current situation, you are very moved, you donate five hundred or one thousand yuan, in foreign countries, it will give you a list, you can deduct your personal tax. < /p >
< p > < strong > reporter: < a href= "http://www.91se91.com/news/index_c.asp" > tax deduction < /a >. < /strong > < /p >.
< p > Shen Guojun: sure, you can also declare your tax. In a certain month, I donated five hundred yuan a day, I donated one thousand yuan, you can deduct tax, China, you donate 50 thousand yuan, no one told you you can deduct tax, because it does not have this mechanism. < /p >
< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Shen Guojun < /a >: I want to do what I want to do < /strong > /p >
P: < strong > reporter: we look back at the time when you just went to sea. In fact, at that time, you were already a manager of the Construction Bank, and you did a very high position. And at that time, you could see that there was such a position in the bank. Many people were very envious of it. What touched you at that time? You must give up what you already have and start doing business. < /strong > /p >
Personal personality? I am not very good at a very old institutional system. Under a very dull office political environment, I do not go to flattery, tell lies, do some things that I am not willing to do. I think that kind of environment makes me feel very depressed. I feel very depressed about that mechanism, that system, the office politics and environment. I feel that I can not really play any part of me there, maybe I can do my job well, but I think I still have more energy to do some things that I want to do and I think I can do well in those years. < p > Shen Guojun: Yes, I think this may be with me. < /p >
< p > < strong > reporter: what kind of personality do you think you are? < /strong > < /p >
< p > Shen Guojun: in fact, my personality, generally speaking, I prefer to be quiet. I prefer a quiet person to any place. Basically, I would not be a particularly noisy person. This is the case on any occasion, but this does not mean that I do not want to, or to integrate into, and so on. Actually, I have many friends, and our circle friends are all very well connected. < /p >
< p > strong > reporter: I'll take up a few minutes to answer your questions. This friend asked, would you like to ask Shen Shen, where should we start with the newly graduated college students? Take off young and young people as soon as possible, become an excellent person and realize self worth? < /strong > /p >
< p > Shen Guojun: I feel that the most important thing for graduating college students or graduate students is to evaluate themselves first and not to aim high. That is to say, how much skill you have and how much ability you have. You have to evaluate yourself yourself. Then you can't think too complex things, and do something down to earth. If you can find a job that you are suitable for, you rush to work, and in the process of work, constantly learning, learning and experiencing many things, your youth is gradually being worn away. This is very important. < /p >
< p > < strong > Chief Executive's Secret: < /strong > /p >
< p > Shen Guojun: I don't think I have any talent in business. After doing business for so many years, I have experienced many sweets and bittersweet experiences over the past decade. I feel that I am going to feel and understand myself. I think if you can succeed first, the most important thing is whether you like to do it or not. I think the management enterprise is, at least, I am very fond of and willing to do this. < /p >
< p > Second, I feel that learning, analyzing, summarizing and creating opportunities are important factors for an entrepreneur to succeed. In fact, there is no genius. Only those who work hard, have savvy people and are good at grasping opportunities, can he have the chance to succeed. < /p >
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