Zhou Dafu And Liao Zhenwei: Focus On Network Platform In The Next Three Years

A few days ago, in Zhou Dafu and "daily cool running" cross-border cooperation conference, Zhou Dafu Jewelry Group China Operations Management Center General Manager Liao Zhenwei revealed that in the next three years, the company should lay emphasis on the network platform.

　　 Invest more in the Internet in the next three years

Reporter: in recent years, the sale of luxury goods market has declined, and jewelry enterprises have also been affected. What is the key to the breakout of jewelry enterprises under such circumstances?

Liao Zhenwei: to be a brand, don't think that a short time market change will change the brand's insistence. We have products for high-end market and mass consumer goods. Today's market is changing. When people's needs change, we change from product design to product deduction. No matter how the business cycle is repeated, this is what the brand must face.

　　 Reporter: what is the ideal sales mode for jewelry enterprises in the future?

Liao Zhenwei: as early as 2011, it began laying its own network platform, including building its own platform through different platforms. Over the past three years, we have learned how to develop the Internet market. At present, we have a new starting point in terms of operation, logistics, service, product design and so on. E-commerce has been developing at double speed in recent years. In the future, we will continue to invest. Although the network mode can not replace the entity mode, we can understand the market deeply through data from product design, consumption needs and services, and let us know how to go in the future. We will continue to intensify our efforts in Internet input. In the next three years, Zhou Dafu will lay emphasis on the whole network platform and focus on developing the network. This is an important direction for our future development.

　　 O2O is not distribution service.

Reporter: what is Zhou Dafu's current online business? How to overcome the low conversion rate?

　　 Zhen Wei Liu From the perspective of brand, we need to build a platform for mutual trust, because consumers will need us if they adapt and understand us. Instead of just looking at how much the network can afford. The Internet is not a challenge entity, but a complementary platform to complement the needs of consumers.

　　 Reporter: O2O The biggest difficulty of the model is the serious homogenization between enterprises. How to overcome it?

Liao Zhenwei: the O2O model has been talking for a long time in the jewelry industry, not just Zhou Dafu. O2O mode is not only online and offline experience, the most important thing is how to achieve the brand's own personality. We have 2000 physical stores and have a large backstage to manage our services. The biggest characteristic of O2O is that consumers can communicate with us anytime and anywhere through the Internet. In addition, O2O is not simply delivering to you, it is about service, so that consumers feel the tailored service.

　　 Retain young consumers

Reporter: Zhou Dafu and the "cool day running" first cooperation, the traditional jewelry retail industry and mobile Internet game two major areas of cooperation. What is the original intention of Zhou Dafu for such cooperation?

Liao Zhenwei: cross-border cooperation has been for many years, but this is the first time to cooperate with Tencent and games. Zhou Dafu hopes to find new design inspiration through cross boundary cooperation and better understand what the new market is, which is very important for the jewelry industry and can not be separated from consumers.

　　 Reporter: This cross-border cooperation product is more advanced, obviously targeting young consumers. How to look at young people? Consumer groups ?

Liao Zhenwei: we want to know more about young people's consumer market. It can be said that the young consumer groups are flexible, fast and changeable. In the era of rapid transformation of such a network, we need some platforms to understand the younger generation. Now we have diverse design patterns from the concept of product design, which makes it easier to retain young consumers. Reporter Sun Zhuqing

　　 Zhen Wei Liu

He graduated from Carleton University in Canada in 1997 and joined Zhou Dafu in 1999. He is currently the general manager of the China operations management center of Zhou Dafu Jewelry Group. Over the years, Zhou Dafu has made great contributions to the development of the mainland.

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Zhou Dafu Wuhan base

Main engineering capping

In June 12th, the main industrial base of Zhou Dafu jewellery, the main project of jewelry culture industrial park, was set up in Huangpi District of Wuhan. On the same day, the "jewelry carrier" who invested over 5 billion yuan attracted more than 80 gold jewelry upstream enterprises to come to the contract to provide supporting facilities.

According to Chen Shichang, executive director of Zhou Dafu Jewelry Group, the group has 4 industrial bases in Hongkong, Shenzhen, Shunde and Wuhan. Different from other base pure production, Wuhan Zhou Dafu Jewelry Culture Industry Park integrates 6 functions of production, logistics, jewelry industry matching, exhibition tourism, craft training, electronic commerce and so on. In the future, at least 60% of the output will be produced in Wuhan, and the annual sales of Wuhan industrial park should exceed 20 billion yuan.