Duo Women's Clothing Agents: The Threshold Of Clothing Industry Is Not High.

Entrepreneurship analysis

　　 clothing Industry is a relatively traditional industry.

Why do you choose women's clothing in so many industries? Tang Haitao first shared with you how he crossed the line from the Internet project to the clothing industry.

"At that time, I concluded that the risk of investment frontiers is relatively large, clothing and shelter, clothing is a more traditional industry." Tang Haitao said that although the profitability of the garment industry is not comparable to that of the emerging industries, "the emphasis is on stability, the threshold is not high, and it is more suitable for rookies".

Of course, this is not to say that the low threshold can be done arbitrarily, in his view, involved in the clothing industry should also consider three aspects: business mode, good use of resources, operation team.

Although clothing is a traditional industry, its business mode is becoming more and more diversified under the new situation. In the face of various new online models such as Taobao, WeChat, and other traditional models such as floor shops, pedestrian streets, shopping malls, and so on, we should choose which kind of entrepreneurs we should combine with their own situations and advantages.

Tang Haitao said that if the novice entered the clothing industry, it is best to choose a brand with certain supporting ability, and choose a brand with high persistence and good reputation according to its own ability.

Distribution channel

Each has its advantages and disadvantages. Pattern

In Tang Haitao's view, the future development of the garment industry has many opportunities in the county-level market.

"In the Internet age, the traditional industry of clothing is more and more influenced by online." Tang Haitao said that the obvious disadvantage of network mode is the price effect.

"When you search in Taobao, the price of the same clothing will be shown in all parts of the country, and consumers will be very sensitive to every dollar they get." He believes that the disadvantage of Internet sales is not something that can be solved soon.

After years of development, the traditional mode represented by the floor shop still has a large market. At present, it is the best way to operate in the form of floor shops or at county level cities.

"The traditional way of selling, the cost is relatively high, in mature commercial areas rent and transfer fees are not low. And a county market, the general pedestrian street is often the most lively, and the rent is not too high, it can be given priority.

"The most important thing in shopping malls is the consumption experience. Some people want to have a good shopping environment when shopping. This can not be compared with other ways." At the same time, Tang Haitao also believes that shopping malls may be the most difficult place for the clothing industry to operate. "The threshold is high, there must be a brand that is in line with the location of the mall. In the product intensive area, it will also face more product competition, and it will be more difficult to deal with it."

　 Human resources

Your team There must be knowledgeable people in it.

From the rookie to the industry in recent years, Tang Haitao said that in fact, there has been a knowledgeable friend behind escort. He wants to recruit new people. If you want to succeed in business, you have to build an excellent team. You can't know anything, but there must be knowledgeable people in your team.

A key factor in terminal sales is manpower. The frequent turnover of personnel is very troublesome for small and micro entrepreneurs. Tang Haitao's shop is also facing this problem.

He summed up a set of experience, for example, to guide the shopping guide into different levels, the most elementary is a relatively strong liquidity groups, intermediate is a certain combat effectiveness of the guide, and the highest level of shopping guide for every shop, it is necessary to stay.

"In my shop, I regard senior guidance as a" leader "function and belong to the resources to be protected, both in terms of salary and daily training. Tang Haitao said.

Correspondingly, it is the loyalty of employees. Tang Haitao believes that the past era of bosses needed to be meticulous and meticulous was past. "Loyalty to employees or not depends on the boss. Nowadays, young people are not willing to pay high salaries. They are pursuing a value and working atmosphere, which requires the boss to not be careful in daily treatment."