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Shopping Center Merchants Play The "Experience" Card.

2014/6/21 9:59:00 19

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Last week, Cade commercial a href= "http://www.91se91.com/" > West China "/a" 2014 strategic press conference and Chengdu Longhu Jin Nan Tian Street investment promotion conference were held in succession. As a development operator, one is one of the largest shopping center developers, owners and managers in Asia. One is the famous commercial real estate development and operator in China, and its shopping center will appear in the next two years. In the two investment promotion meetings, the experience consumption with distinctive characteristics has become the focus of attention of many operators. 
 < a > href= > http://www.91se91.com/ > > merchants > /a > the conference is full of creativity.
Whether P is a creative investment conference has become an important part of all shopping centers before opening up. The 2014 strategic conference of Cade commercial West China held last Wednesday was the highlight of the occasion. The location of the Chengdu east suburb memory and performance center, which cost millions to build an investment conference featuring sound, light and electricity, has not only made the participation of all the brand partners feel the sincerity of Cade, but also strengthened the confidence in cooperation with Cade through this exquisite investment promotion conference. 
 Longhu followed closely. On Thursday, Chengdu held a golden convention in Shangri-La, and chose Shangri-La slightly regular. But the huge screen also shocked the whole audience. Even guests signed in and changed the usual way. Instead of scanning the official WeChat two-dimensional code by mobile phone, it not only added a lot of fans in a short time, but also allowed participants to feel the application of new media technology at the first time, which is closer to the distance between shopping center and consumers. 
P > the future development trend of high tech shopping center 
 Dragon Boat Festival holiday. The first strategic cooperation project between Alibaba and Longhu, "Chengdu Taobao Life Festival", was launched in Longhu's North City street. It is the first time to open up shopping channels under the online and offline shopping channels, and use the popular O2O consumption experience for the first time to Chengdu's shopping mall. Longhu will continue to increase its use in high technology. It is reported that after the opening of Longhu, Jin Nan Tian Street will provide Internet users with 200M covering the entire super sky street WIFI, which can accommodate 10000 people and brush WeChat at the same time. There is no need to worry about "rub nets". In addition, Longhu will try to combine LBS with WIFI to build an intelligent business system. 
, however, in comparison, Cade's application in high technology has extended to every link of shopping. The card free membership Award Scheme "Cade shopping star" has been launched in 2010, and members do not use cards to enjoy multiple rewards of shopping points. It is understood that in the two shopping centers of Kate Tianfu and Fucheng, the "Kade shopping star" will continue and add more functions. 
 experience type < a href= > http://www.91se91.com/ > shopping > /a > must have "new pattern" /p >
 with the increasing number of shopping centers in cities, the new shopping centers have become more and more concerned by the industry. Reporters at the investment conference learned that Longhu Chengdu Jin Nan Tian Street will test a series of new commercial formats in the Nannan commercial area. In the commercial area with a volume of 100 thousand square meters, Jin Nan Tian Jie will create a 24 hour service format, including 24 hours catering, leisure bar, KTV and moon Center, pet club, outdoor car club, children's trust center, excellent fitness and other formats to meet the daily entertainment needs of the residents in the Southern District, and form a perfect complementarity with the shopping center. At the same time, in order to meet the needs of the children of all ages in Shuang Nan District, Longhu Tian Jie built the third floor into a "children's theme format". Apart from the traditional retail and early childhood education, children's theme parks and other amusement facilities will be introduced. 
 for shopping centers to achieve better sense of experience, Zhu Wenhuan, general manager of Kate commercial West Huaxi, said that Kade is stressing that every shopping center must have a soul. He said that the "soul" of Cade square will be more reflected in the field of culture and art, and will be fully reflected in construction and investment. At the same time, more life experience services will be brought into the shopping mall. Taking Kate Tianfu project as an example, the architectural features and recruitment of creative businessmen can reflect the characteristics of the project in the cultural field, while more than 70% shops with experiential services emphasize the life experience service function of shopping centers. For example, the nation's first "art of speaking and artistic space" will be located in Kate Tianfu. 
 Project: Kade square Tianfu: /p >
 located in Chengdu New South commercial circle, the rental rate has reached 70%, and has signed five major brands: Hongkong BELLE palace studios, Century Star ice skating rink, Yonghui BRAVO supermarket, miracle fitness new concept shop, Yan Ji and art space. 
 Longhu Jin Nan Tian Jie: 
 located in Jinyang Road, Chengdu's double Nan business district, the project covers various formats such as housing, SOHO, hotels, shopping centers and commercial streets. It is understood that the volume of Jin Nan Tian Street shopping center will reach 150 thousand square meters, and has 2000 parking spaces. The scale of the canyon commercial street will reach 100 thousand square meters. The volume of it is enough to meet the needs of consumers in the west of the city.