New Pat Investment Details Disclose Jingdong Huge Amount Of Subsidy Flow

< p > June 3rd, the upcoming pat Network has entered the stage of full investment.

A new PPG investment plan has been obtained from the merchants, revealing the details of the pat Network in terms of entry conditions, traffic support, credit plan, backstage tools support and so on.

< /p >

< p > obviously, the Jingdong's C2C platform's pat Network should focus on small and medium-sized businesses.

Previously, the slap net has played the slogan of "let people concentrate on the hands of a few people, and let all of us be able to thrive". It has implied that Taobao has made the seller two levels of differentiation serious, and claimed to be able to truly support "small and beautiful" - the concept put forward by Taobao has been neglected this year.

< /p >

What kind of conditions will Taobao P play on Taobao platform's small businesses and the "prospective shopkeeper" who are preparing to start their business? < /p >

< p > < strong > opening threshold is similar to < a href= > http://www.91se91.com/news/index_c.asp > > Taobao < /a > similar < /strong > /p >

< p > according to the information, the pat net was opened at the end of May 2014 to welcome new businesses to enter.

Among them, individual sellers in the new pat Network shop need three steps registration, two days of audit, no need to pay platform fees and Commission points, but need to pay the integrity margin (according to the sale of goods category 1000, 6000 two files).

< /p >

< p > this has many similarities with Taobao.

For example, at present, Taobao fairs are free to shop, but some of the categories need to pay a certain amount of bail after successful opening.

< /p >

< p > however, the investment policy of Pat net is only a time limited offer.

Merchants entering the year September 1, 2014 will be eligible for free use of platform fees in 2014 and free Commission points before July 6, 2014.

Then, when the enterprise enters the pat Network, it needs the professional credit rating company to examine the brand and qualification, at the same time, it needs to pay the platform usage fee and commission deduction point < /p >.

"P >" for convenience "sellers move from other electronic business platform to pat Network, pat will also provide a key move function.

< /p >

< p > in the payment link, the new pat will provide third party online payment, including cash payment, online banking, and cash on delivery service.

In addition, on the basis of payment, clap the seller also has the opportunity to enjoy the Jingdong group's Internet financial services.

According to the information obtained by reporters, pat businesses can give priority to participation in Jingdong's microfinance projects in supply chain finance.

< /p >

< p > < strong > increase "good shop" and "meta store" < /strong > /p >

< p > unlike most existing e-commerce platforms, the new patting has certain characteristics in the shop naming rules.

It is understood that the pat Network will be divided into flagship stores, stores, franchised stores, good stores, stores, six special categories.

Among them, the first three are more common types of shops, while the "good shop" mainly highlights the original design, which is designed, produced and sold by businesses independently.

The "meta store" refers to the operation of goods across a number of first class stores, and goods are not sold independently by sellers.

< /p >

< p > < strong > Jingdong release volume < a href= > http://www.91se91.com/news/index_c.asp > subsidy < /a > big trick < /strong > < /p >

< p > Jingdong group in 2014 will "invest huge amounts of money" to make full station flow subsidies, including station traffic and outside station traffic.

Among them, the station traffic includes PC terminal (focus on, pat through train, etc.), wireless terminal (PAT App, mobile phone QQ, micro shop); station outflow includes network media, CRM, social media and so on.

< /p >

< p > in the flow subsidy policy, pat net specifically referred to the "guaranteed location balance distribution to small and medium businesses", including QQ space advertising, QQ client advertising, QQ show advertising and so on.

In addition, Jingdong's DSP platform "Jingdong business class" will also be applied to advertising outside the station.

< /p >

< p > for the newly settled businesses, pat net also promised to give the following advertising subsidies: to the merchants who settled in before September 1, 2014, patting 1:1 advertising subsidies, until January 1, 2015 (part of the subsidy business for all businesses into the pat advertising system to do again, prepare for the end of the year to promote).

< /p >

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > Jingdong < /a > micro shop into seller, another leg < /strong > /p >

< p > pat net refers to the coordination of "micro stores" in Merchants' rules.

Patting shows that the platform encourages businesses to set up shop based on WeChat.

However, it is noteworthy that patting did not force merchants to use Jingdong's official "Jingdong micro shop", but "to access third party micro shop operation tools for businesses (such as pocket communications, Micro customers, micro shops, etc.)."

< /p >

< p > this is different from the previous Jingdong micro shop investment attitude.

According to the reporter, Jingdong's WeChat shop project "Jingdong micro shop" in the investment threshold, pointed out that the merchant's public number can not open the other third party platform, if the use of other developers' micro shop tools, we need to close the WeChat mall.

< /p >

< p > and pat in the details of investment promotion, it is clear that it will encourage the development of the third party micro store operation ecology, and provide a centralization solution for the micro store ecology at the right time (using the ecological resources of Jingdong at WeChat side) to help the business system to pat the PC terminal and micro store ecology to maximize the efficiency of the App terminals, and to provide the CRM solution for paging in the terminals.

< /p >

< p > it is understood that after Tencent's stake in Jingdong, Jingdong formally patted the network and released the signal to rebuild the pat Network against Taobao.

< /p >