Mainland'S "People First Edition" Xinguang Tian Di Department Store Will Be Unveiled Next Year.

< p > the Taiwan department store giant, shinguang San Yue will fight the mainland market with the improved version of shinguang world.

Yesterday, reporters learned from the new light and three Yue, two new projects in Chengdu and Suzhou will be unveiled in the first quarter of next year.

The two position is different from Beijing Xinguang world, no longer emphasizes high-end luxury goods, will walk the life of the pro citizen route.

These two projects are wholly owned by Taiwan Xin Guang San Yue. They are responsible for their operation from enclosure to operation.

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< p > March 2006, new light three Yue and Beijing Hualian jointly established the Beijing Xinguang Tiandi project.

According to a person familiar with the situation, in order to introduce more eye-catching brands in Beijing Xinguang world, shinguang San Yue has sacrificed the interests of some Taiwan projects.

After successfully pushing the project into the market, in 2011, Beijing Xinguang heaven and earth sold its 6 billion 500 million yuan sales volume to the department store single store champion and defeated the Hangzhou Tower which had reclaimed four years ago.

Beijing Xinguang world is known as "the largest and most profitable single department store in China" by the industry.

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< p > however, the two ultimately failed to withstand the test of "a href=" http://www.91se91.com/news/index_c.asp "http://www.91se91.com/news/index_c.asp" > /a > "management". After six years of cooperation, Beijing Hualian and shinu Guang San Yue split up because of the dispute over management rights.

The person in charge of the new light, three, and Vietnam told reporters yesterday that the original evacuation was due to the very mature project, which could be operated by Beijing Hualian.

At present, shinguang San Yue also owns some stake in Beijing Xinguang world.

Although not participating in a href= "http://www.91se91.com/news/index_c.asp" > daily management /a, there are still staff members as consultants to assist in operation.

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< p > although there has been a period of departure from the mainland project, the relevant person in charge of "a href=" http://www.91se91.com/news/index_c.asp "Xin Guang San Yue" /a said that the company has been assessing the location in the mainland market.

At present, Shin Guang San Yue has planned three projects in Chengdu, Suzhou and Chongqing.

Among them, all projects in Chengdu and Suzhou are wholly owned by the wholly owned subsidiary established by China Investment Co. The Chongqing project is hand in hand with the Sino Chongqing property. In the new light, the shopping mall is responsible for the operation and management of the shopping mall.

Unlike the positioning of the "big brand" in the new world, the department stores no longer dominate high-end luxury goods, instead of changing the way of life to people, adding entertainment, catering, children and lifestyle.

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In the form of design, two department stores also pursue innovation, and hope to create garden style and garden style landscape design. < p >

The official said that the Chengdu project will be operational in the fourth quarter of this year, but it is not external.

"Without accident, the Chengdu and Suzhou projects will be officially released in the first quarter of next year. The Chongqing project is now under construction and is scheduled to open in the fourth quarter of 2016."

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In the field of high-end department stores, P is a famous star operation team.

However, China's luxury consumption growth slowed to its lowest level in 13 years.

The reasons for "three consumption" and difficult location are also restraining high-end consumption.

Data show that more than 60% of the 45 international retailers failed to achieve the goal of opening stores in China, and the days of luxury brands in China have become increasingly difficult.

High end department stores and shopping centers began to "adjust downward".

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< p > previously, it was reported that Shin Kong will open a semicolon in Tongzhou, Beijing, and Zhejiang Dongyang area is also known as the "new light heaven and earth" project.

In response, Beijing Xinguang heaven and earth responsible person responded that he did not know.

Yesterday, the official responsible for the new light and three Yue said that the new light and three Vietnam were investigating and researching in the whole country, but only three projects in Chengdu, Suzhou and Chongqing are currently planned.

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< p > Wang Yongping, vice president and Secretary General of the China commercial real estate association, seems that Tongzhou is closer to the grand road of Beijing Xinguang world. Beijing Hualian will not choose to open a shop.

Although the new light and three Vietnam does not exclude the possibility of opening shops, there will be competition factors in choosing Tongzhou and previous projects. Tongzhou's local consumption situation is not enough to support high-end department stores, and the project may not be ideal in the future.

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