Cross-Border E-Commerce Online Offline Into The Bridal Chamber
< p > > a href= "http://www.91se91.com/news/index_c.asp" > cross-border electricity supplier < /a >, with the support of national policy, it has become the most popular vocabulary at a time. However, the industry is: loss, layoff and bankruptcy.
The negative rumors in the recent cross-border B2C industry are constantly worrying.
There must be a turning point in the crisis. So the industry needs new models and new gameplay. Any business mode must bring value to customers when the financial model is established.
< /p >
< p > therefore, the cross-border electricity supplier mode will never return to the market. A single hammer can not provide a "one night stand" of customer value. It will go online with Internet power, fans exchange with economy and customers, move towards localization under the line, and face to face trust with clients to create solid pactions, online romance, and O2O mode of offline entry.
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< p > < strong > the root of "one night stand" is less than /strong > /p >
< p > several core indicators of sales: turnover rate, conversion rate and inventory turnover rate. At present, several core financial indicators of cross-border electricity suppliers are very low, especially the turnaround rate, which is basically a hammer sale. In the dead cycle of burning traffic, looking for customers and losing customers, standing on the perspective of customer value, lists several problems and bottlenecks of cross-border electricity suppliers: < /p >
< p > < strong > first question: brand and price.
< /strong > < /p >.
< p > China world manufacturing center is a factory in the world. It is a country without international brands. Its essence is: brand + low price. This is why Hongkong is a shopping paradise and vip.com has a growing market value.
However, the products sold by cross border electricity providers are not brand names in the eyes of foreign customers. Without premium, they are all Shanzhai products.
Low price corresponds to nature is low quality, because factories have to control costs and reduce quality if they want to survive.
Products without quality can not bring good a href= "http://www.91se91.com/news/index_s.asp" > Customer < /a > value and word of mouth.
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< p > < strong > second problems: logistics barriers.
< /strong > < /p >.
< p > in Europe and America, the weight is less than 2kg, and the value is not great. Most of them are shipped by plain mail and not registered.
The 7-12 working days in the United States are served on the 7-20 working days in Europe.
Worse still, Russia's customers have been waiting for 45 days without paying, and sometimes they forget to buy or buy.
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< p > < strong > third problems: payment barriers.
< /strong > < /p >.
< p > in the developed areas of Europe and America, Internet penetration rate is high, and payment is made by Paypal. However, in underdeveloped areas, such as Russia, most of the online shopping groups have Webmoney accounts, while most ordinary consumers prefer cash on delivery.
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"P > < strong > > fourth problems: native language barrier.
< /strong > < /p >.
< p > the main language of the website is English, and Google is also used in many languages.
Non English small language talents are scarce, and it is difficult to find suitable talents. Even if they find them, they will not be more professional than native speakers.
Especially in Russia, it simply cannot be understood.
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< p > < strong > fifth problems: after-sale obstacles.
< /strong > < /p >.
The products sold by cross border electricity suppliers have been bumped and bumped into the consumer's hands during the pportation. They have been damaged or unable to use, and some even get their hands. Even if the integrity is not consistent with the description on the website, the cost is basically destroyed in consideration of the cost. P
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< p > < strong > online romance, offline into the chamber < /strong > < /p >.
< p > "one night stands" will not last long after all, and it will play a great role. Only when it is consistent with the financial model, will it bring lasting value to the customers and build up trust so as to finally enter the marriage hall. The highest form of trust is marriage. Then the customer is yours, and yours is also the customer.
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< p > Da long net Osell took the lead in starting the cross border e-commerce small order < a href= > http://www.91se91.com/news/index_c.asp > O2O < /a > mode. Osell.com online uses Internet power, fans economy, and customers to love and communicate, establish and joint overseas local sales brokers distribution network, rely on local companies, local teams, sample experience stores, overseas warehouses, use cash on delivery form, do substantive pactions, and thoroughly solve the pain of the industry.
The problem of logistics, payment, after sale and localization experience is to realize customers' care for products, good prices, good quality and good service.
Through powerful IT technology, OSELL provides supply chain solutions such as SKU, procurement, quality inspection, warehousing and logistics services, and directly delivers goods to overseas businessmen's desktop.
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