Why Luxury Goods Do Business Always Fail?

< p > this year, it is not a commodity that can thrive on the two word of "electricity supplier".

< a href= "http://www.91se91.com > > luxury goods < /a > is an example.

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< p > June 17th, it was reported that it was the fastest luxury investment business in the history of the world.

Its page is currently unable to open. After entering the address, it is directed to a domain name registrar.

But once highly sought after, all kinds of "luxury" brand luxury electric business has been closed down or pformed, and the market has begun to fail completely.

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< p > it is difficult for many people to agree with the luxury electric business.

After all, sales figures for Chinese luxury goods providers are still growing.

According to the data provided by China International Electronic Commerce Research Center, the paction scale of luxury e-business in 2013 was 20 billion 820 million yuan, an increase of 34.8% over the same period last year, while the whole year of 2014 is expected to reach 27 billion 430 million yuan.

At the same time, China's luxury online sales account for only 3% of the total sales of luxury goods, less than the 1/4 of developed countries.

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< p > so beautiful data, how to talk about failure? Careful thinking is not without reason.

Any successful B2C or even C2C business platform needs perfect supply chain.

But in luxury electric business here, we can only see the shadow of "middleman".

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< p > purchase, rush to purchase or cooperate with < a href= "http://www.91se91.com/news/index_c.asp" > agent > /a >, which is the common practice of most luxury electric providers in China at present. The biggest flaw of this business mode is that it can not guarantee the supply of goods.

On the one hand, consumers are afraid not to spend, but on the one hand they are afraid of not supplying goods.

Fear of wolves and fear of tigers will make it difficult for them to develop their professional strengths and business characteristics.

Respecting the network and banks and other agencies to solve the trust problem and focus on high-end customers, there is still a failure.

Other luxury electronic business platforms that do not have these advantages can rely on what to support huge cost expenditure when online shopping luxury profits are reduced. < /p >

< p > although the market share of domestic luxury goods is increasing year by year, the demand for luxury goods by domestic consumers is not "fooling money".

In a survey conducted by a foreign information agency, the survey showed that the average cost of online shopping for luxury goods was 1397 yuan.

It can be seen that the purchasing power of Chinese luxury electric business customers is not high.

It is still the choice of most people to buy luxury goods with high cost performance, and these consumers are hard to guarantee the loyalty of luxury goods providers.

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< p > therefore, we can see that the biggest problem facing the "a href=" http://www.91se91.com "luxury electric business" /a is not in the market capacity, but in its business model which is not fit.

As some people have said, without the authorization of online sale of luxury goods abroad, luxury electric business is a white talk.

Building a complete supply chain with unique characteristics is the industry avenue for luxury electric business.

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