Yunnan Suning Optimizes Store Layout, Builds Logistics Base, And Promotes O2O Strategy

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Suning < /a > pformation of Internet retail enterprises to accelerate the optimization and upgrading of physical stores < /strong > /p >

< p > Yunnan Suning said that now the whole Suning is pforming to the Internet retailing enterprise. The development mode of enterprise O2O has been gradually clear. In the future, Suning's entity store and electronic business platform will form an organic combination of online and offline. Suning's entity store will also form a series of new functions, such as after-sales service, product display, customer experience and so on, besides the traditional retail business.

Therefore, Yunnan Suning is actively promoting the construction of logistics base on the one hand, and solving the current logistics bottleneck of e-commerce. On the other hand, it is constantly optimizing and upgrading existing stores, upgrading the image of the entity store, increasing the function of < a href= "http://www.91se91.com/news/index_c.asp" > entity store < /a >, and speeding up Suning's strategy of "a href=" http://www.91se91.com/news/index_c.asp "O2O" /a in Yunnan.

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< p > it is understood that Suning will be closed at the Nanping Street store in Kunming, which is an important manifestation of its optimization and upgrading.

Yunnan Suning official said that due to the relatively dense layout of Suning in the downtown area of Kunming, the service radius between some stores was crossed and needs further optimization.

Take Nanping Street as an example, there are only a few hundred meters between the store and the Jin Bi Road store. Therefore, from the perspective of saving costs and improving the efficiency of single stores, it is necessary to close the Nanping Street store with relatively weak operating conditions and future development prospects.

For the previous media analysis of Nanping Street shop closure may be because the rent is too high, the official said that the rental factor does exist, but it is not the main reason, mainly because of the optimization of the entire main city stores to consider upgrading.

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In April 8th this year, Suning held a press conference to announce Suning's Kunming small garden EXPO super shop, which will be upgraded to the top 3 super EXPO version of the industry's "super Ning cloud store", which is the first substantial landing of O2O model in Southwest China after Suning's pformation of Internet retail business.

Reporters also learned from Suning of Yunnan that Suning will gradually upgrade and upgrade the store image for other entities in Kunming.

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< p > < strong > build logistics base, accelerate the development of O2O in Yunnan for 6 years and strive to achieve 100 stores in the physical store < /strong > /p >

At the same time, the Yunnan logistics base with a total area of 400 mu will start construction at the end of November 2013. According to the plan, the first stage project of the logistics base will be put into operation at the end of 2014. At that time, the strong comprehensive service capability and logistics operation capability will become the aorta of Suning in Yunnan and even Southeast Asia. P

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< p > the logistics base is located in Kunming airport economic zone. It is one of the 60 major logistics bases in the whole country. It belongs to the newest third generation logistics base. At present, the comprehensive building of the base has been capped.

Yang Wanbo, general manager of Suning Yunnan, told the media that Suning Kunming logistics base project is divided into one phase and two phases. The first phase is mainly for the construction of Suning Yunnan area service management headquarters and small regional distribution centers. The two phase is mainly used for the construction of suning.com e-commerce platform area distribution center. After the completion of the whole base, it can support the retail sales scale of annual sales of 10 billion yuan. It will become a service management platform integrating Yunnan's logistics distribution, after-sales service, call center, training center, big data information analysis, logistics service and procurement settlement, and will also become the headquarters backstage of Suning's entry into Southeast Asian market.

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< p > as we all know, logistics has always been a major bottleneck in the development of the electricity supplier. Suning has pformed the O2O mode of dual line operation in recent years, and solving the bottleneck of logistics is the necessity of its strategic development.

According to Yunnan Suning relevant responsible person, suning.com's half day delivery rate in the Kunming area has reached about 80%. When the logistics base in Kunming is put into operation, it will integrate with the whole offline entity store network in Kunming, greatly reduce the radius of logistics distribution, and enhance the efficiency of delivery and distribution, so that it can reach three times a day and operate efficiently in the fastest half hour.

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< p > the official also said that Suning will further expand its stores in Yunnan.

On the one hand, Suning is still not fully developed in many parts of Kunming's urban area, and there is still room for development. On the other hand, it is obviously not enough to form a sound distribution network relying solely on a logistics center, but also need support from the entity store network.

Therefore, Yunnan Suning will expand the pace of Kunming's urban development steadily in the future, while focusing on the development of Yunnan's various prefectures and markets, and strive to expand the total number of Yunnan entities in Yunnan, including Panzhihua, to 100 by the end of the year.

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< p > it is understood that sunning has reached 47 stores in the Yunnan area. Besides Wenshan and Lincang, Suning has completed the layout in other cities and towns in Yunnan. After completing the layout of Yunnan's various prefectures and cities, Suning will further expand its stores in some more mature market towns in Yunnan.

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