Logistics Into Electricity Supplier Pain Point Home Appliances Retail Launched War Logistics

< p > Jingdong announced that when it struck the clock, it would put about 7 billion yuan to build the logistics system.

On the same day, Gome in the first quarter indicated that it would launch the "Sanda, precision delivery and delivery synchronization" daily logistics service standards.

Earlier, Zhang Jindong, chairman of sunning Yun Shang, also revealed Suning's plan to improve logistics services in an investor conference.

Home appliance retailers are fighting for logistics.

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< p > tracing back to history, the rapid growth of electronic business owes to the rapid development of small commodity online shopping.

After "a href=" http://www.91se91.com/news/index_c.asp "clothing shoes and hats" /a, books, home textile tableware, washing products and other small items "touches the net", because of the simple distribution, the distribution professional requirements are relatively low, and the demand for consumer products online is booming.

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< p > but it is not so simple to realize the sale of large appliances such as household appliances and furniture.

First, large bulk goods are large, most household appliances, furniture and so on need professionals to install, unable to send express as small pieces, need professional logistics and distribution of vehicles and personnel, which is difficult for all pure electric business enterprises to do at present. Two, large commodity products have formed a mature locking system in the whole country, such as Gome and other household appliance retail giants already have strong logistics infrastructure and supply chain basis, while the electricity supplier enterprises do not have the advantage.

Therefore, logistics has become the biggest "pain spot" in retail sales.

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< p > last year, Alibaba first launched the rookie network logistics project, and then invested in Haier Electric's daily logistics, which made up for the short board in its logistics and distribution field.

Jingdong, which has always regarded Alibaba as its competitor, is also not to be outdone. It not only publicized the logistics project of "Asia 1" in a big way, but also said that it would put 7 billion yuan in the logistics system construction after the listing, and such a large-scale propaganda campaign seemed to prove to the outside world that it had formed a perfect large piece < a href= "http://www.91se91.com/news/index_c.asp" > logistics system < /a > just around the corner.

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Under the situation of P, Gome claims to build "a href=" http://www.91se91.com/news/index_c.asp "service benchmarking < /a >, and launch" one day three delivery, accurate delivery, synchronous delivery ", with obvious blocking action meaning.

428 warehousing service centers, 1 million 950 thousand square meters of storage area, 600 cities' network radiation, 15000 daily distribution vehicles, SAP information technology supported customer service system, big data service strength evaluation system and 1588 outlets distribution network points are the basis of Gome's commitment to reach 178 cities in the same day, and upgrade to "one day Sanda, accurate delivery, synchronous delivery". /p

< p > industry analysis, with the rapid development of the electricity supplier economy, China will create huge opportunities for logistics development.

From the present point of view, three types of enterprises are expected to seize this opportunity: first, Alibaba class, after the big product trading platform, through the layout of the logistics system to improve their ecosystem; two is similar to Gome's national chain enterprises, its multi-year logistics system has begun to take shape; three is a better network manufacturing enterprise, has formed a wider network layout.

In the end, it will take time to test which way wins.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > price war > /a > to the current logistics war, which reflects the changes of the current retail industry. What is the competition behind the logistics war? < /p >

< p > home appliance industry observer Luo Qingqi analysis. If the price war of the major electricity suppliers before is a passive helplessness, then the logistics competition between the major platforms is now an important manifestation of the return to user experience, which reflects the differences in the development strategy of the major platforms.

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< p > at present, Jingdong and other pure e-commerce platforms are trying hard to lay out logistics, but more still in the "make up a missed lesson", inevitably fall into the embarrassment of "raindrops and raindrops".

Therefore, at this stage, we can really provide users with the best shopping experience or have the advantages of online and offline integration.

Jingdong is making up lessons more frequently, while Gome is rediscovering its advantages and setting up the threshold.

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< p > "whether it is price war or logistics war, it is the hard power of retail enterprises behind them.

The development of Internet economy has brought new opportunities for development. Leading enterprises will enlarge their strategic advantages after carrying out strategic pformation.

In the future, the evolution of the development pattern of the retail industry will depend to a large extent on the degree of strategic innovation of these enterprises.

Luo Qingqi said.

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