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Trademark Will Become The Standard Of Network Marketing For Enterprises.

2014/6/25 18:14:00 24

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< < a href= > http://www.91se91.com/news/index_c.asp > > < /a > > Dongguan has been in operation for nearly 30 years. Li Chenghui, who is a toy maker, has had some headache recently. Some time ago, Li Chenghui's toy company was going to be stationed in the well-known electronic business platforms. When the company launched a variety of online brand promotion methods, Li Chenghui found that the trademark that he had owned and used for many years had been seized and even counterfeited by several unknown companies on the Internet. 
Li Chenghui is not the only p headache. In China, because most SMEs lack the awareness of < a href= "http://www.91se91.com/news/index_c.asp" > network brand > /a >, the protection of enterprise trademark is not paid equal attention to online. The follow-up of owners is often forced to pay a higher price to safeguard the rights and interests of their online trademarks. In May 22nd, the internet name and digital address Distribution Agency (ICANN) launched the "trademark" domain name authentication and officially opened for global registration. This will not only eliminate Li Chenghui's headache, but also promote "trademark" to become the standard configuration for domestic enterprises to enter the era of Internet marketing. 
"P > why?" a href= "http://www.91se91.com/news/index_c.asp" > trademark < /a > is so magical. According to the authoritative explanation given in the field of Internet intellectual property, "trademark" is a network logo with the intellectual property nature of domain name and trademark right at the same time. It has the rights, credibility, identification, defensive, uniqueness, exclusiveness, resource, security and credibility. "Trademark" is the most direct and most visible domain name on the Internet. It can provide authoritative proof of identity and highlight the value of enterprise brand in the process of network marketing. "Trademark" effectively protects enterprises from infringement caused by unfair competition and protects the legitimate rights and interests of operators and consumers. 
 in the Euramerican speaking countries where the Internet originated, the protection of online brands has been very standardized. The world famous Amazon, eBay and other network sales platform, the use of business license verification, trademark verification, collection channel verification three validation sets, one can not pass the test of the enterprise does not allow sales. In particular, trademark verification is an effective way to eliminate counterfeit cards. Consumers' shopping safety is guaranteed and sales are exploding. Now, ICANN has opened the global "trademark" registration, and the Chinese trademark has ushered in the spring of online protection. "Trademark" will become the standard allocation of domestic enterprises' network marketing. 
 nowadays, with the open registration of "trademark", it is ensured that the online trademark registrant and the offline trademark holder are the same person. The website that the network user visits is the website of the real brand trademark owner, and consumers need not worry about entering the fake website or phishing website. "Trademark" has established an online mutual trust bridge between enterprises and consumers (the necessary conditions for e-commerce), which will greatly enhance the volume of online spanactions.