VEIL Tide Brand Pformation Thinking To Guide The Trend

< p > it is reported that < a href= "http://sjfzxm.com/news/index_c.asp" > VEIL < /a > there is a direct store in Hongkong and Taiwan, and offline sales in the mainland through channel stores in the shopping mall, while YOHO is the only online sales channel at this stage.

VEIL designer and principal Eddi said that the Chinese market is too big and online sales can be oriented to the whole market.

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< p > July 1st, according to the understanding of the billion power network, in 2009, the tidal brand VEIL was founded in Hongkong. At the beginning of its creation, it passed the YOHO of the tide business platform.

After several years of development, VEIL began to reform its product structure and price setting to adapt to the new changes in the offline and online markets.

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< p > it is reported that VEIL has a direct store in Hongkong and Taiwan, while in the mainland it sells offline outlets through shopping malls, while YOHO! Is the only online sales channel at this stage.

VEIL designer and principal Eddi said that the Chinese market is too big and online sales can be oriented to the whole market.

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< p > but because of its vast territory, the clothing brand of Japan and Korea and the clothing brand of Hongkong and Taiwan will face the problem of goods planning when they enter the mainland of China.

Because of the great seasonal difference between China and the north, the operators of these clothing brands are hard to control, so they have a sense of distance.

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< p > Eddi believes that, in the case of < a href= > http://sjfzxm.com/news/index_s.asp > < /a >, VEIL's online operation should consider the needs and preferences of customers in different regions, and it will not be too small.

It is reported that VEIL and YOHO! The way of cooperation with goods is consignment, and VEIL can try more styles.

In the offline market of the mainland, the channel stores will pay for the VEIL products in advance, so they have the priority to choose the right goods.

So the capital turnover of offline business is very fast, but from the overall situation of the whole year, the sales volume of network is relatively large.

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< p > Eddi revealed that more products will be put online in the future.

"Because of the cost of rents and other issues, retail sales are under increasing pressure.

Now, many offline stores are either smaller or smaller in order to reduce rental costs, or shops are starting to choose cheaper brands to purchase and do not have to pay too much money in advance.

Under the online market channel, brand has begun a new round of shuffling.

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< p > in the face of the present situation, the price range of VEIL has also been adjusted, and the price range has been adjusted from 280 to 1500 yuan to 160 to 880 yuan.

"There was a businessman who stopped buying goods because our prices were too high. Although it was only a case, we should be vigilant."

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< p > Eddi explains that although consumers have many levels, the purse of this part of consumers who bought VEIL before is tense. Now the prices of other commodities are rising constantly, while fashion clothing is not very strong and important.

Moreover, the mode of displaying sales on the Internet actually lowered the overall level of the market.

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< p > 2014, in order to further expand online business, VEIL will also increase the proportion of accessories.

The proportion of clothing and accessories was 7 to 3 in the past, and will be closer to 2 to 8 in the future.

Eddi said: "because accessories have no size problems, they are more suitable for online sales.

But the price of accessories is more realistic than clothing. "

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > stage < /a > VEIL pays more attention to guiding the trend, hoping to provide users with something new.

Eddi introduced that this is not only vision but also a kind of thinking and technique.

"VEIL first held all kinds of tidal current exhibitions and art graffiti exhibitions. We invited 50 artists from Amsterdam to do graffiti on the spot.

But this method has been used by many shopping malls and is no longer fresh.

We will try to renew it. "

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Besides P, VEIL also expands user coverage through cooperation with well-known brands.

In 2011, VEIL and Lining worked together to develop 13 flashing shoes.

"Lining is not a special fashion brand in everyone's impression, so this series of products will become a big bright spot in the marketing process of Lining."

Eddi also said VEIL has worked with CASIO to enhance brand influence through cooperation with Volkswagen brands and international brands.

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< p > VEIL as the tide card, its connotation and style are greatly influenced by the personal background of Eddi.

In 2002, Eddi was making another toy brand for artists, and accumulated a lot of experience and resources in collaboration with artists from other countries in the process.

"This is very useful for the development and promotion of new VEIL products."

Eddi also introduced that he had opened graffiti Gallery in Shanghai, and gathered a large number of young designers to design toys in an event.

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